TurboTax has unveiled 'All People Are Tax People Remix,' a music video styled film that will air during the NFL Super Bowl LIV. The Super Bowl is a moment in American culture that brings people together to celebrate what unites us - football, family, food and, of course, taxes.
'All People Are Tax People Extended Remix' is an original full-length song and music video recognizing the idea that taxes are something we all have in common. The song pays tribute to Bounce music with its repetition, high energy and southern style roots, and is brought to life on film featuring a diverse array and reflection of the American people.
A culmination of the TurboTax 'All People Are Tax People' campaign that debuted earlier this year, the TurboTax Super Bowl LIV spot takes on a celebratory tone inspiring and empowering fans to file their taxes in a fun and playful way.
A 45-second version of 'All People Are Tax People Remix' will air during the broadcast of the game. This is complemented by an integrated multi-channel campaign across digital, social and high-reach media.
The commercial was created in partnership with independent advertising agency Wieden+Kennedy, the film was directed by the artist and filmmaker, Calmatic, and the track created by W+K creative team in partnership with Walker Music.
Credits
CLIENT
Intuit Turbo Tax
CLIENT
Mary-Ann Somers - SVP Marketing
Cathleen Ryan - VP Marketing, Advertising
Danielle Roark - Group Marketing Manager, Brand Advertising
Whitley Diffin - Marketing Manager, Brand Advertising
W+K PORTLAND
ECDs
Jason Bagley + Eric Baldwin
Creative Directors
Patty Orlando + Kevin Jones
Art Director
Derrick Ho
Copywriter
Yahkeema Moffitt
Director of Production
Matt Hunnicutt
Director of Film/Director or Art
Ben Grylewicz
Agency Producer
Ricara Stokes
Strategic Planning
Angela Jones + Chirstian Clay
Media/Comms Planning
Kim Sizemore + Paul Graham
Account Team
Tobey Bennett, Madeline Parker + Juliana Cole
Business Affairs
Laura Caldwell + Maggie Harasyn
Broadcast Traffic
Jesus Garcia + Zac Rosevear
PRODUCTION
Production Company
Prettybird
Director
Calmatic
Executive Producer
Suzanne Hargrove
Director of Production
Tracy Hauser
Line Producer
James Graves
Director of Photography
Billy Pena
Production Design/Art Direction
Carlos Laszlo
EDITORIAL
Editorial Company
Exile
Editor
Kyle Brown
Assistant Editor
Vanessa Yuille
Post Producer
Lauren Pullano
Post Executive Producer
CL Weaver
VFX
VFX Company
Joint
VFX Supervisor
Leif Peterson
Flame Artists
Edward Lopez
VFX Producer
Sarah Usmen
VFX Executive Producer
Nirad "Bugs" Russell
COLOR
Company
CO3
Colorist
Sean Coleman
ORIGINAL MUSIC
Music Company
Walker
Executive Producer
Sara Matarazzo
Producer
Danielle Soury
Track/Artist
“All People Are Tax People"
SOUND DESIGN
Sound Designer/Company Name
Noah Woodburn/Joint
MIX
Music/Sound/Mix Company
Joint
Audio Mixer/Sound Engineer
Noah Woodburn
An instrumental of the 2009 song appears in the ad, which stars actor Jason Sudeikis.
Walshy Fire of Major Lazer - Photo: John Lamparski/Getty Images
With the highly-anticipated Super Bowl just a few days away on February 13, TurboTax has shared an early teaser of their game-day commercial. The 15-second clip offers viewers a sneak peek into what should surely be an entertaining ad. While focusing on a variety of men and women, a narrator offers to help play matchmaker, so that these people can meet their perfect…tax expert. The end of the clip reveals a cameo by Ted Lasso star Jason Sudekis, who is eager to find out more, ahead of Sunday.
The commercial is soundtracked by a bouncy electronic instrumental, borrowed from “Mary Jane” by Major Lazer, a dancehall-influenced electronic group founded by the best-selling producer Diplo and British DJ and producer, Switch. “Mary Jane” originally appeared on the band’s 2009 debut album, Guns Don’t Kill People… Lazers Do, and features guest performances by Mr. Evil and Mapei, who tackle the lyrics.
Following its release, Guns Don’t Kill People… Lazers Do received broad critical acclaim and garnered plenty of fans, thanks to singles like “Hold the Line” and “Pon de Floor.” When Beyoncé sampled the latter track in her 2011 hit, “Run the World (Girls),” however, the album surged in popularity, peaking at No.7 on Billboard’s Top Electronic Albums chart.
With a lineup that now includes Diplo, Walshy Fire, and Ape Drums, Major Lazer has since gone on to release several EPs, and three more studio albums , including 2021’s Music is the Weapon, which is up for Best Dance/Electronic Album at the 2022 Grammy Awards.
“Our mission has always been to bring people together through our music,” the trio shared on Instagram, following the news of their nomination. “We couldn’t be more excited to be nominated for our first Grammy…Always remember, music is the best weapon.”
Click here to listen to Major Lazer’s Guns Don’t Kill People… Lazers Do.
What is the song on the TurboTax commercial?
Who is the musician in the TurboTax commercial?
Paul Hipp | |
Born | July 16, 1963 Philadelphia, Pennsylvania, U.S. |
Years active | 1987–present |