"Apple Bottom Jeans" redirects here. For the song covers with this title, see Low (Flo Rida song).
AppleBottoms is a fashion brand for women launched in 2003 by rap artist Nelly, Yomi Martin, Nick Loftis, and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.[1]
The brand was launched with a model search televised on VH1.[2] It quickly became popular in the hip hop community, and is referenced in various rap songs, including Twista's "Overnight Celebrity", MC Jin's "36-24-36", DaCav5's "Tetris", Flo Rida's "Low", and Eminem's "Shake That". In 2006, it was the sixth most searched for denim brand on Google.[3]
The brand's last ad campaign was in 2010, and featured Nelly.[4] On March 7, 2020, Nelly hinted at a comeback by the brand via Instagram.[5]
References[edit]
- ^ Coyle, Anthony (October 1, 2016). "What Happened to Nelly - News & Updates". The Gazette Review. Retrieved January 3, 2018.
- ^ Daniels, C. (2008). Ghetto Nation: Dispatches from America's Culture War. Broadway Books. p. 26. ISBN 978-0-7679-2240-1. Retrieved January 3, 2018.
- ^ Hall, Cecily (May 25, 2006). "Denim's biggest hits". Women's Wear Daily. Archived from the original on July 17, 2014. Retrieved January 24, 2015.
- ^ Yanetta, Tiffany (March 19, 2012). "So, What Are 2006's Most Googled Denim Brands Up To Now?". Racked. Retrieved January 24, 2015.
- ^ Vaughn, Mikeisha (April 2, 2020). "What The Apple Bottoms Reemergence Means For Black Women". Essence. Retrieved June 29, 2020.
External links[edit]
- Official website
Updated: March 11, 2021 Originally Published: March 9, 2020
Photo by Dimitrios Kambouris
Fashion
Without the boots with the fur.
Perhaps there was a time in the mid-aughts when you were the proud owner of some Apple Bottom jeans. Perhaps, for whatever reason, you still own them. Well, your hoarding and/or passion for brand-name jeans has finally paid off, as Apple Bottoms is preparing for a comeback.
Don't call it a comeback in front of Nelly, though. The rapper, who founded the company back in 2003, announced the revival on Instagram with plenty of enthusiasm.
"It's bout that time...!!!!!!!!!!!!!!! Don't call it a come back..!!!!!" he wrote.
The women's fashion line — famously known for its denim before expanding into ready-to-wear, accessories, and fragrance — became a 2000s pop culture symbol, with Nelly even hosting a model search for the brand on a VH1 reality show in 2008 called "The Apple Bottom Girl." Apple Bottoms were a popular reference for hip-hop songs during the mid-to-late 2000s, too, getting shout-outs in Twista's "Overnight Celebrity," Eminem's "Shake That," and, as most remember, Flo Rida's "Low."
Apple Bottom jeans is just one brand part of the mid-aughts fashion renaissance. In 2019, Kimora Lee Simmons re-launched Baby Phat with the help of her daughters, Ming Lee Simmons and Aoki Lee Simmons, releasing nostalgic tracksuits in addition to jewelry and a beauty line. Juicy Couture has also staged a comeback, partnering with brands like Kappa, Parade, and Apparis on a slew of collabs.
Apple Bottom Jean’s last ad campaign launched in 2010 and featured Nelly himself, but its website still remained active well after the jeans popularity did. Like Nelly's Instagram, the website is also teasing a return, which currently reads "Back at it again…"
This article was originally published on March 9, 2020