To celebrate 45 years, Argos has revealed its best-selling toys of the past few decades.
For those growing up with the original Star Wars movies in the late ‘70s, you probably pored over the pages featuring figurines of Darth Vader and Luke Skywalker for hours. The Christmas list of nineties babies had Furbies and figurines of the pizza-loving, crime-fighting Teenage Mutant Ninja Turtles at the top. In more recent times, children have fallen in love with Disney’s magical wonderland Frozen, and robotic hatching speckled eggs.
Here, the One4all team take you on a trip down memory lane filled with Hungry Hippos, Thunderbirds and Ghostbusters.
Invented in 1973 by two housewives, Betty Morris and Kate Bloomberg, as a club scout project for their sons, Shrinky Dinks (also known as Shrinkles) is a children’s activity kit consisting of sheets of polystyrene which could be cut into various shapes and heated to become thicker.
First released in 1957, Risk was the UK’s favourite toy in 1974.
This strategy game could be played by up to six people and often took hours (even days!) to complete. It is played on a board depicting a political map of the earth, divided into forty-two territories which are grouped into six continents. The aim of the game is to occupy every territory on the board and in doing so, eliminating the other players.
In 1975, Children couldn’t get enough of this strategy board game.
Designed for two players, Othello is played on an 8x8 uncheckered board and consists of sixty-four identical game pieces called disks which are light on one side and dark on the other. Players take turns placing disks on the board with their assigned colour facing up. The object of the game is to have the most disks turned to display your colour when the last playable empty square is filled.
Introduced in 1976 and topping the birthday and Christmas lists of that year, this blond muscled action man could be stretched from its original size of about 0.38m to 1.5m.
The toy concept was created by Jessie D. Horowitz who developed the ‘stretch man’ idea with two different bodies in mind; a sumo wrestler and an All-American blond hunk.
After the release of Episode IV: A New Hope, figurines of Darth Vader and R2D2 were the most wanted toys in 1977 and flew off the shelves as soon as they landed.
This fantasy role-playing game was the most sought-after toy in 1978.
This sweet-smelling doll, complete with freckles, a mop of red yarn hair and a bonnet with strawberry prints on it was the most wanted doll and took in a whopping $100million in its first year.
First produced in 1967, Hasbro’s Hungry Hungry Hippos was the nation’s favourite game in 1980. However, the love affair didn’t stop at the board as the brand’s memorable TV adverts, which featured cartoon hippos dancing in a conga line, singing ‘Hungry Hungry Hip-pos!’no doubt had a part in the game’s success.
One of the best-selling toys of all time, the Rubik’s Cube claimed Argos’ top spot in 1981.
It was invented in 1974 by Professor Ernő Rubik and it took him a whole month to solve his puzzle. Between 1980 and 1983 more than 100 million Rubik’s Cubes were sold, and it is believed one in seven humans have tried to solve it.
In 1982, the Lego train set won the hearts of the nation – even if the pain is almost unbearable when you stand on the coloured blocks without socks on!
The nation’s favourite doll got a minty makeover in 1983 and proved to be as successful as her strawberry scented sister.
Dolls were clearly the most popular toy fads of the 1980s and in 1984, the Cabbage Patch kids took the top spot in the Argos leader board.
They sold nearly three million dolls and officially became the most successful new doll introduction in the history of the toy industry.
The Transformers TV series was the most popular cartoon series of the 80s, making this toy version of the city commander Ultra Magnus the must-have toy of 1985.
The Sylvanian Families line was launched by the Japanese firm Epoch in 1985 and soared in popularity almost immediately, nabbing the British Association of Toy Retailers award for ‘Toy of the Year’ three years consecutively, in 1987, 1988, and 1989.
Following on from the success of the animal figures and dollhouses, a stop-motion animated TV Series ‘Stories of the Sylvanian Families’ started in the UK.
The weapon of choice for catching ghosts in New York by parapsychologists Peter Venkman, Raymond ‘Ray’ Stantz, and Egon Spengler, these toy versions were the most popular toy in 1988.
Continuing their popularity well into the late 80s, Transformers hit the top spot again in 1989 – this time with Optimus Prime, most well-known as leader of the Autobots.
Based on the crime-fighting teenage turtles, Michelangelo, Raphael, Donatello and Leonardo, these action figures soared to the top of the toy chain in 1990.
Gameboys dominated the market after their release in 1989, and around 118 million units of the original Gameboy (pictured) and subsequent Gameboy colour were sold worldwide.
Barbie has always been a style queen but in 1992 the nation fell in love with the weekend Barbie, dressed in a sparkly blue dress, red heels and denim jacket.
‘5,4,3,2,1: Thunderbirds Are Go!’, was the simple yet effective title sequence that had these toys flying off the shelves in 1993.
First released in Japan in 1996 and to the rest of the world in 1997, this virtual pet quickly became one of the biggest toy fads of the 1990s and early 2000s.
The robotic puppy Teksta soared to worldwide popularity, selling over 40 million units in its first four years of production.
Teksta captured the imagination of parents and kids by offering a special peek into the future of technology and topped the toy charts in 1999.
Furby – is it hamster like? Or does it resemble an owl? Who knows, but this furry creature was the must-have toy of 2000.
In 2001, Yasmin, Jade, Cloe and Sasha made their debut in the doll work, becoming a serious contender for the long reigning queen Barbie.
In 2002, Jade and Cloe became the most popular toys in the UK.
In 2009 at the height of High School Musical fever, this dance mat released on Playstation II for the third movie was the UK’s most popular toy.
Most of these toys were in so popular that they have been in production for decades!
Who can forget the thrill we experienced of getting a new toy? Whether it was the trendy toy that year and really big deal or whether it was a dime store cheapie, there was nothing quite like it. Kids always love to play, but toys have changed quite a bit over the years. Here are 50 years of the most popular toys from 1930 to 1980.
1930 Charlotte Clark Mickey Mouse Doll
The small stuffed dolls were designed and produced by Charlotte Clark and her staff after the Walt Disney short “Steamboat Willie” was released to great accord. In true 1930s fashion, when demand exceeded production, patterns for mothers to make a Mickey for their children were released by Clark! What followed in the years after was a slew of merchandise on everything from notepads to watches to socks and everything in between.
1931 Finger Paint
Look at those wonderful polka dot smocks to keep the paint off their dresses. Before 1931, the concept of finger-painting was not well-known.
1932 Rockford Sock Monkey
This icon of American childhood would not have been possible without the Nelson Knitting Company, which created the first no-seam socks during the 19th century (in Rockford, Illinois). When copycat socks began to chip away at their business, a red heel was added in 1932 to assure customers that they were buying the original. As needs must during the Great Depression, mothers soon made use of this red heel as the mouth for an easy to make homemade toy that could be produced from a worn out sock. It was not until the 1950s that the Nelson Knitting Company acquired any kind of patent for a sock monkey, despite the fact that they had been including a pattern with each pair of Red Heel Rockfords for years.
1933 Kewpie Doll
1934 Buck Rogers Pocket Pistol
1935 Shirley Temple Doll
1936 Balsa Wood Model Sets
Balsa wood model kits were cheap to produce and this was a bonus for many families. Models continued to be popular, but in later years were often made of plastic or metal. This kit contains a mixture of metal and balsa pieces.
1937 Pedal Cars
A pedal car in 1937 would have cost a family about $15, which in today’s money would have been about $250. An extravagant gift even by today’s standards, pedal cars were most popular during the interwar period and were prominently featured in Sears catalogs every year during the Great Depression. The shortage of metal during WWII did more to harm sales than did the overall poverty of the Dust Bowl years.
1938 Red Ryder BB Gun
1939 Beach Ball
New innovations during the ’30s and during WWII meant that many new designs were being applied to children’s toys. However, in many cases the materials simply weren’t there. Metals and plastics were being used in the war effort and many new toys created during this time did not begin production until well after the war. It was a simpler time of pastel books, bright red fire engines, and a return to the homemade toys of the Great Depression.
1940 Bubble Wand
1941 Tinkertoys
1942 Little Golden Books
1943 Pull Toy
As during the Great Depression, inexpensive or homemade toys once again became popular during WWII. Pull toys made of wood were cheaper than other kinds of toys and could be made at home, though they were consistently on offer from retailers year after year.
1944 Army Toys
1945 Slinky
1946 Pennytoys
These metal toys, often vehicles, were often made in the US Zone of Germany or in Occupied Japan. Calling on a long tradition of metal toys, these often had bright paint and some of them were wind-up. With the war over, a flood of inexpensive metal toys saturated the market.
1947 Toy Instruments
1948 Tinymite Radio
Crystal radio sets had been growing in popularity since the 1930s from a niche market to a new plaything that delivered a new hobby to many young children. Tinymite was one of the most popular in 1948.
1949 Cootie
With the war over, metals and plastics were, for the most part, again freely available for toy manufacturers. As the number of children born kept increasing, toy-makers churned out toy after toy to meet demand. While military toys were still in fashion, they often took a backseat to good old-fashioned cowboys, which were on TV nightly.
1950 Chatter Teeth
1951 View Master
Invented in 1939 and subsequently used for a toy and as a personal training device by the U.S. government, the View Master only began to achieve great success during the ’50s as a toy when images of Walt Disney characters were used in the slides. The brown and ivory Bakelite model was replaced in years later with the red plastic model.
1952 Mr. Potato Head
The original, as we all know, were facial features that got plugged into a real potato. This toy swept the nation and in 1964 the plastic spud was introduced: no more mashing mom’s taters before they were cooked or rotting veggies with faces.
1953 Whiffle Ball
1954 Pistol Set
With or without holsters, a toy pistol set was one of the most popular toys for boys during the ’40s, ’50s, and ’60s. This commercial below is for the Shootin’ Shell, which fired safety shells, with “stick ’em caps.” This Mattel model was one of dozens or hundreds on the market, ranging from air bladder guns to noise makers to guns that fired cap rolls.
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1955 Betsy Wetsy
Introduced in the 1940s, this dolls was at its height of success in the 1950s.
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1956 Play-Doh
Everyone’s favorite childhood activity was invented by accident. Read about it here.
1957 Silly Putty
Marketed to kids in the early 1950s, the ration of silicone during the Korean War meant that it took a few years for production to reach numbers and for the trend to catch on. 1957 was the first year that a Silly Putty TV commercial aired on The Howdy Doody Show. Like Play-Doh, Silly Puuty was an accidental invention. Read about it here.
1958 Colorforms
1959 Barbie
One of the most popular toys ever designed, Barbie changed the game for doll manufacturers and gave little girls a chance to experiment with fashion.
The ’60s were an exciting time for kids. New toys were being developed all the time and TV showed us what was on offer like never before. We had new electronic devices, brighter colors, and a huge number of characters to choose from. The kinds of toys available were becoming more diverse, as evidenced by the pocket-sized Hot Wheels and the plug-in Lite Brite.
1960 Legos
Invented in the 1930s, it wasn’t until plastics were made consistently available that Legos took off in popularity. It’s hard today to imagine a child’s bedroom without these ubiquitous building blocks.
1961 Etch-a-Sketch
1962 Lincoln Logs
1963 Duncan Yo-yos
Launched in 1929, this brand of yo-yo got a resurgence after a series of advertising spots on TV like the one below.
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1964 G.I. Joe
1965 Tonka Truck
Introduced in 1955, it was the dump truck model that debuted in 1965 which became the one of the best-selling toys of the 20th century.
1966 Sno-Cone Machine
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1967 Little People
1968 Lite Brite
1969 Hot Wheels
During the ’70s there was an ever-expanding array of toy and game designs, thanks in large part to the development of new technologies, some of which could now be used in your own home! Still, there was a home-made quality to many of the toys, like Holly Hobbie and Shrinky Dinks.
1970 NERF Ball
The “Non-Expanding Recreational Foam” product that we’ve grown so accustomed to made its first appearance in 1970. No longer would a bad throw mean a sibling’s bloody nose. At last there was a ball you could throw inside!
1971 Weebles
1972 Dawn Dolls
1973 Shrinky Dinks
1974 Holly Hobbie
This character started out as a drawing for American Greetings, inspired by the traditional quilt character of Sunbonnet Sue. Once the doll was made, Holly Hobbie toys became some of the most popular for American girls. You can see her image on a ring below, but there were endless merchandising options with the beloved character. Everything from Easy Bake Ovens to alarm clocks to piggy banks could be bought with her patchwork image on them.
1975 See’n’say
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1976 Stretch Armstrong
1977 Paddington Bear
1978 Hungry Hungry Hippos
1979 Atari
This was the game that changed how kids spend their time. While it was pricey and not every home had one, the video game console would become the way many kids and teens (and adults) spend their Saturday afternoons.
And one more for good measure!