•Selective misquoting.Deliberately omitting damaging or unflattering comments to painta better (but untruthful) picture of you or your company.•Distorting visuals.Making a product look bigger or changing the scale of graphs andcharts to exaggerate or conceal differences.•Omitting essential information.If your audience needs certain information to makeintelligent, objective decisions, then that information is essential.•Misrepresenting numbers.Falsifying statistics or manipulating data to support yourassertions.•Failing to respect privacy or information security needs.Failing to respect the privacyof others or failing to protect information entrusted to your care can also be consideredunethical.#28ETHICAL ISSUESEvery company has responsibilities to its stakeholders, and those various groups often havecompeting interests. In some situations, what is right for one group may be wrong for another.Moreover, as you attempt to satisfy the needs of a particular group, you may be presented withan option that seems right on the surface but somehow feels wrong.When people must choose between competing interests and weigh difficult tradeoffs, they arefacing a dilemma. Anethical dilemmainvolves choosing among alternatives that are not clear-cut (perhaps two conflicting alternatives are both ethical and valid, or perhaps the alternatives liesomewhere in the gray area between clearly right and clearly wrong). Unlike a dilemma, an An audience-centered approach to communication means that professionals focus ongiving vague impressions to meet the needs of the audience.1.True2.False
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Dall’s Porpoise are among the fastest swimmers of all cetaceans, which includes dolphins and whales. This porpoise swims at such high speeds – up to 56 km/h (35 mph) – that observers often see only the cone-shaped water spray kicked up by its head, rather than the porpoise itself. The Dall’s porpoise often playfully rides the waves rolling off the bows and sterns of boats. As it plays, it sometimes zigzags over the waves so vigorously that it unwittingly escapes the aim of harpooners poised on deck. Due to its athletic habits, this porpoise must eat a great deal of food – up to 15 kg (33 lb) a day. It feeds on small fish and various cephalopods, including squid, primarily at night. ... Page 3
Vitamin K is a fat-soluble vitamin necessary mainly for the formation of blood clots. Without this vitamin, bleeding would not stop. Vitamin K is given as an injection to newborns to prevent vitamin K deficiency bleeding, since the level of blood clotting factors of newborn babies are roughly 30–60% that of adult values. The reason for this discrepancy is due to poor transfer of the vitamin across the placenta, and thus low fetal plasma vitamin K. Occurrence of vitamin K deficiency bleeding in the first week of the infant's life is estimated at 0.25–1.7%, with a prevalence of 2–10 cases per 100,000 births. Since the vitamin is found in human milk and supplemented in infant formula, the concentration of vitamin K naturally rises within th ... Page 4
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