United Airlines announced a new option for passengers to preorder food, snacks, and beverages online up to five days before their scheduled flight. Orders can be made either on United’s website or through the airline’s mobile app. United claims that it is the “first and only” carrier to allow economy customers this option. Show
Previously, only premium customers on certain eligible flights could preorder their food and drinks. Now, United is extending the option to all ticket-holders. To start out, only passengers on flights from Chicago to Honolulu; Orange County, CA; Sacramento, CA; and San Diego will be eligible to preorder food and drinks. But by early fall, United says it will extend the option to passengers of all flights over 1,500 miles.
United has been adding amenities and eliminating nuisance fees as a strategy to help attract customers back inside its planes. Last year, the airline permanently eliminated its change fee policy, quickly followed by its main rivals, Delta and American. United also recently added a Bluetooth option for in-flight entertainment. With customer demand still below pre-pandemic levels, the airline industry as a whole is seeking to make flying look safe, stress-free, and, most of all, cheap. United is billing the food and drink preorder option as a way to improve service, allowing flight attendants to move through the cabins faster and delivering more personalized service to passengers. Preorders are handled through United’s contactless payment system, which the airline also claims is safer for passengers and flight attendants (although evidence suggests that COVID is rarely transmitted through surface contact). Customers who choose not to preorder their food and drinks can still do so during the flight. But United is urging customers to load their credit card in the app’s digital wallet in order to facilitate contactless payment while on board. Earlier this year, United announced new food and drink menus for flights over two hours, including alcoholic seltzer brand White Claw. Join the conversation Most Popular
Verge Deals/ Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Email (required)Sign up By submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. United Airlines passengers on selected domestic flights can now order meals, snacks and beverages up to five days before they're scheduled to travel using United's app. The airline says it is the first United States-based carrier to facilitate this technology. "Our new pre-order option reflects the customer experience transformation taking place at United. Passengers in our economy cabins will have an easy, convenient way to choose their snack or drink, and our flight attendants can move through the cabin faster, delivering more personalized service," said Toby Enqvist, chief customer officer for United. SIMPLEFLYING VIDEO OF THE DAY Right now, the pre-order option is only available on selected flights departing from Chicago (ORD) to Orange County (SNA), Sacramento (SMF), and San Diego (SAN). But United Airlines plans to roll out the option to all flights over 1,500 miles within a couple of months. Passenger payment information can be stored on United's appUnited's contactless payment platform allows passengers to store payment information in a digital wallet. Five days before departure, passengers will see an option in the reservation details section of the United app or on United's website to pre-order food and drinks available for their specific flight. In economy cabins, customers can pre-order snacks and drinks from United's buy-on-board menu. They will be asked to enter their credit card information but will not be charged until the items are served to them onboard. Up the front of the plane, premium cabin customers can select their meal option directly from the United app or website. Once they make their selection, they will get a receipt emailed to them.
United is flexible enough to recognize not everyone can gauge their future hunger levels five days out. Passengers can continue to buy snacks and drinks onboard and pay using the card details stored in the digital wallet. After ordering, the flight attendant bringing the order will ask for the customer's name and seat to confirm the card on file. "This new feature also builds on our existing contactless payment technology, which has enabled us to safely resume our inflight food and beverage program on select flights," says Mr Enqvist. Stay informed: Sign up for our daily and weekly aviation news digests. New digital ordering offering coincides with inflight catering upgradeThe new digital ordering feature at United coincides with an onboard catering upgrade across United's United States domestic flights. A recently refreshed buy onboard menu saw new drink offerings and snack boxes added to the trolleys. United's economy class passengers can now work their way through new snack boxes, including a tapas snack box and two other themed boxes. New inflight catering options for premium cabin domestic passengers on flights over 1,500 miles and hub-to-hub flights over 800 miles include grilled chicken breast with orzo and lemon basil pesto and egg scramble with plant-based chorizo.
According to United Airlines, the improved catering and ability to pre-order food and drinks is part of a broader program to transform the customer experience. "As we continue to lead and innovate the airline industry, our new aircraft will give you more of what you want onboard, including state-of-the-art inflight entertainment, more premium cabin seats and a better, more comfortable experience no matter where you're flying from," says United Airlines. |
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