How businesses benefit from buyer personas?

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What are the benefits of buyer personas?
Which parts of your organization can benefit from buyer personas?
Who at your company will buyer persona most benefit?
How personas are useful to organizations?

Posted by on 10 Feb, 2016

Maybe you’ve heard that you need to create buyer personas for your business.

They sound helpful and all, so you agree that you probably should. But you’re swamped and busy selling. Why stop to think about customers when you could use that valuable time selling to them instead?

Believe me, we get it. You’re anxious to grow your business and don’t want to miss potential opportunities. But here’s the thing – buyer personas are critical to long-term success. If you take the time to do it properly your efforts will be rewarded tenfold. Maybe even a thousand-fold, but you’ve got to start somewhere….

So if you’re tempted to skip or rush through the buyer persona step please don’t. A few hours of work now will be worth it for increased sales and efficiencies down the line.

Why? Here are 6 Benefits of Buyer Personas for Your Business:

1). Gain a Better Understanding of Your Ideal Customer– Buyer personas enable you to develop a much deeper understanding of your current and prospective customers. You’ll gain a better sense of their likes, habits, demographic info, preferred shopping methods, pain points and more. Knowing them on a deeper level enables you to better connect.

2). Segmented/Targeted Marketing – One of the major benefits of buyer personas is that they enable you to segment your marketing campaigns. You can send personalized, targeted content to each persona. This personalization leads to better results and long-term relationships. You can:

-Communicate in their language

-Distribute using their preferred channels

-Customize content for each Persona

3). Increased Efficiency – With buyer personas, your marketing efforts become more efficient. Your campaigns hit the right target with less “waste”, often leading to more sales without additional effort or cost on your part. Time is money, and Buyer Personas help you save both.

4). Overcome Objections – When you know your customers’ pain points you are better able to prepare for and overcome their potential objections. You can customize your content accordingly and prepare your sales teams. Speaking of…

5). Better Partnership with Your Sales Team – Buyer personas are wonderful tools for sales people. They give them a clear understanding of whom they’re targeting. They can speak their language and communicate more effectively, whether on the phone, online or in person. (BTW, your sales team is a great resource for developing buyer personas. They are on the front lines and hear firsthand their goals, desires, frustrations, etc.).

6). Identify Negative Personas – A negative persona is the opposite of a buyer persona. It identifies you are NOT targeting. Defining this is important, because it helps you increase efficiency and sales productivity. You won’t spend time and resources chasing down the wrong customer, which can lead to a reduced acquisition cost.

If these 6 benefits have you convinced that you’ll benefit from buyer personas, you can download our FREE Guide to Creating Buyer Personas for Your Business.

This step-by-step guide walks you through how to create customized, buyer personas that will help your business increase sales and overall efficiencies.

Topics

What are the benefits of buyer personas?

Benefit of using buyer personas Personas provide valuable insights that you can use to convey your message to the right audience at the right time. They also enable you to perform market research, targeted advertising, usability testing, and keyword research more efficiently.

Which parts of your organization can benefit from buyer personas?

Buyer personas help you understand your customers (and prospective customers) better. This makes it easier for you to tailor your content, messaging, product development, and services to meet the specific needs, behaviors, and concerns of the members of your target audience.

Who at your company will buyer persona most benefit?

Buyer personas are most beneficial to the marketing team. This is because they're responsible for creating and executing marketing campaigns. By understanding the needs and wants of your buyer persona, they can develop targeted campaigns that will appeal to them.

How personas are useful to organizations?

A well-constructed persona helps brands and their agencies better understand their target audience, allowing them to create products, customer experiences, and marketing messages that resonate. Many brands give their personas names to help humanize their target audience.