How long to leave purple shampoo on brassy hair

If there’s one at-home haircare product clients constantly ask about, it’s purple shampoo; equal parts mesmerizing, nerve-wracking and, to some, terrifying. With fears that it will turn their hair purple and hopes that it will tackle brassiness, blondes, brunettes and silver-haired clients alike are intrigued by these violet-tinted treatments.

So, how do they really work? Here, we break down everything you need to know about purple shampoo, whether you’re using it yourself or helping a client dial down overly-warm tones in their own hair...

Purple shampoo is a must for blondes to use in between salon colour visits. It can also help copper tones from going brassy too. So how do you use it for best effect? If you’ve ever asked questions like, ‘How often should I use purple shampoo?’ or ‘How long do I leave purple shampoo in for?’ then read on, Rodney Wayne Creative and Education Director, Newton Cook has the answers. Newton explains, ‘Purple shampoo is fantastic for keeping your blonde bright and cooler tones intact, but it is important to use it correctly.’

HOW OFTEN SHOULD I USE PURPLE SHAMPOO?

If you like a little warmth and creaminess, Newton says, ‘I recommend treating once a week; use your normal shampoo for the first cleanse and your purple shampoo for the second, then rinse out before conditioning as normal.’

For those who tend to go brassy quite fast and prefer a cooler blonde, Newton recommends ‘Use your purple formula every second shampoo, no more than twice a week. Each time, use your normal shampoo for the first cleanse followed by the purple, then rinse and condition.’

If your hair always takes to brassy tones, Newton advises; ‘Talk with your stylist about whether a blue shampoo would be better prescribed to keep your colour looking cooler.’

Purple shampoos are not recommended for daily use as the pigment can build up on the hair, essentially dulling down your blonde, and it can be drying given its main purpose is colour treatment rather than nourishment. If overly used, or left in too long, there can be challenges with your next colour service due to the buildup.

HOW LONG DO I LEAVE PURPLE SHAMPOO IN FOR?

The short answer is that it depends on your tendency to go brassy, whether your hair receives colour easily, or is thicker and more coarse in texture. It also depends on what result you want. On top of this, different products have different recommendations, so always read those labels. In general, if you’re a warm blonde, leave in longer than if you’re a cool blonde – makes sense, right?

WHICH PURPLE SHAMPOO IS RIGHT FOR ME?

How long to leave purple shampoo on brassy hair

Kérastase Blond Absolu is the ultimate answer for all blondes. A unique combination of potent elements and edelweiss flower deeply nourishes hair strands and neutralises brassiness for an illuminated blonde. Blond Absolu protects, smooths, and boosts your blonde. Leave in for 2-5 minutes before rinsing.

How long to leave purple shampoo on brassy hair

Pureology Strength Cure Blonde Toning Shampoo is the 100% vegan and sulphate free solution to brassy colour breakouts. Pureology Blonde Toning Shampoo features infusions of aromatherapy fragrances. It helps brighten, fight brass and fortify for lightened hair that’s stronger and healthier with more vibrant colour and shinier hair. How long you leave it in for depends on your hair type. Warm Blondes: Leave in for 1-3 minutes before rinsing. Neutral Blondes: Leave for 3-5 minutes before rinsing. Cool Blondes: Wait 5-15 minutes before rinsing.

How long to leave purple shampoo on brassy hair

Redken Color Extend Blondage color-depositing purple shampoo tones and strengthens to help keep your blonde brighter, healthier, softer and nourished. It is formulated with a protein complex that neutralizes unwanted undertones and also helps strengthen your hair’s cuticles. Leave in for 3-5 minutes before rinsing, then follow with Redken Colour Extend Conditioner.

Purple shampoo is popular not only with coloured blondes, but also natural blondes, those with grey hair that tends to yellow, and even people who have darker hair with brassy tendencies. Newton concludes, ‘Your hair colour is as individual as you are. I invite you to visit and talk with the colour experts at your nearest Rodney Wayne about your specific hair care requirements. It’s worth taking that little extra time to ensure you are bringing out your beautiful best.’

To find your nearest Rodney Wayne or Shampoo ‘n’ Things colour expert click the link here.

How long do I leave purple shampoo in my hair to get rid of orange?

You can leave a purple shampoo on your hair for an hour. However, if you choose to leave the pigmented shampoo on your hair for longer than thirty minutes, your hair might turn the color of the shampoo instead of correcting brassy tones.

How long should I leave purple shampoo on brassy roots?

Unless you have white hair or gray hair, you shouldn't leave the purple shampoo on for longer than 15 minutes at a time. If you're already leaving the shampoo on for less than 15 minutes and you're noticing a purple tone, then try leaving the product on for even less time.

Can I leave purple shampoo on for 30 minutes?

Too Much of a Good Thing: Purple Shampoo Left On Too Long You can, in fact, over-tone your hair. Leaving purple shampoo in your hair for an hour or more can cause your hair to look dull and lifeless. To leave purple shampoo for more than 10 minutes is already too much.