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Once upon a time, mousse had a terrible rap. Sadly, it was deserved. It takes only a cursory glance at photos from the '80s (or the Friends episodes set back then), to see the enormous, crispy hairstyles it encouraged, and through the '90s, curl-focused mousses gave users ringlets crunchier than a McDonald's fry. But despite that heritage (no pun intended), John Frieda's cracked the code and developed a $7 whipped hydrator that gives shoppers thick, glossy hair. According to over 1,700 enamored shoppers, the brand's Volume Lift Air Whipped Foam is the rare mousse that makes even thinning hair "fuller, shinier, and feel amazing to the touch," a 180 from the brittle effects of yesteryear. Per the brand, "Air-Silk technology" plumps strands for soft, flexible, "significantly thicker" hair — and reviewers are wholly impressed. "I have used just about every product for fine hair to get volume there is," prefaces one person of their struggle for volume with ample "baby-fine" hair. "This is absolutely the best I've found! I've used very pricey stuff, cheap stuff, whatever would promise to do it and none of it worked. This smells fresh, you don't have to use a lot, it doesn't seem to build up, and it holds." That lasting power is no joke: "It's the first time in my life (other than if I've had a perm) that I can get up in the morning and still have some style and body to my hair," adds a different person. Buy It! John Frieda Volume Lift Air Whipped Foam, $6.93 (orig. $9.49); amazon.com Another shopper writes that it "works like a charm" for their thin hair, easily weaving the illusion of bountiful locks even for hair that's "straight as an arrow" with nonexistent natural volume. Thanks to the mousse, they say that they can now go longer between washes — their hair isn't left sticky or hard, and oil stays away for days. The moisturizing effect is crucial, according to more reviewers. "I have fine, thin hair, so I need a product that's not too heavy and not drying. This product is great," says a fan. "It's light and gives my hair some body, but doesn't weigh my hair down and doesn't dry out my hair like other mousses. Very pleased!" It's also the kind of formula that works whether you apply it wet to coax out curls, opt to heat style, or apply it to already dry hair. A last person writes: "I'm 64 and a cancer [patient] on a hormone inhibitor which thins my hair, so I'm always looking for something that makes it seem thicker and fuller. I hit the jackpot with this product." They continue: "The volume mousse plus a blow-dry, and it seems like I have twice the amount of hair I really do. Love this." There's a reason multiple people say it's the best mousse they've ever used. Try it for yourself to see what the fuss is about.
Refresh sweaty post-workout hairEver wonder how celebs look so fresh and glowy leaving the SoulCycle studio? No, they don’t have sweat-proof hair… they just know the best products to refresh greasy strands fast! Upgrade your updosAdd some oomph to your upstyles by prepping your hair with texture mousse! This gives you an instant boost of workable volume and texture for a hairstyle that’s sure to turn heads. Wash + wear with styleWhat do you do when you oversleep on hair-washing day? Wash, comb, apply texture mousse to damp hair, and let your beautiful tresses air-dry! The mousse will add volume and soft, natural texture while helping to tame unmanageable strands. This heatless style is so quick, you might still have time for avocado toast and an oat-milk latté! Get the full, bouncy curls of your dreamsSomething about BIG, fluffy curls conveys confidence and femininity. But if you have naturally straight or fine hair, it’s tough to keep curls from falling flat! Is Texture Mousse Good For All Hair Types?Texture mousse is great for all hair types! It adds volume and texture to fine hair, revitalizes limp hair, adds extra bounce to waves and curls, and helps to smooth out frizz when your hair has a mind of its own. Everyone can benefit from making lightweight texture mousse part of their styling routine. Texture Mousse for Fine or Thin HairTexture mousse is your best friend if your hair lacks volume! It brings together the refreshing properties of dry shampoo with the volumizing action of a traditional mousse. The result? Hair that looks visibly thicker and fuller in seconds. Just apply the product to damp hair and blow-dry your hair with a round brush, focusing on the roots. You’ll be amazed at how full and bouncy your hair can be! Texture Mousse for Straight HairIf your hair lacks natural texture, a thickening and texturizing mousse is perfect for you. Texture mousse gives your hair effortless, unstyled texture and lots of body. Since straight hair tends to be flat and soft, it can be hard to hold a curl or an updo. Prepping the hair with texture mousse adds structure and grit to the hair. This not only gives you eye-catching, va-va-voom volume, it also helps your style stay in place through a busy workday (or a long night of dancing)! Texture Mousse for Wavy or Curly HairYour hair already has gorgeous natural texture… so do you really need texture mousse? Yes, and here’s why: a lightweight mousse gives waves and curls extra definition and bounce. It also helps to tame frizz and make your hair easier to style. Try applying a palmful of texture mousse to damp hair, and then blow dry your curls with a diffuser attachment (or let them air dry). Make sure to choose a weightless mousse to avoid weighing down your hair! Texture Mousse for Dry or Damaged HairHave you been told that mousse is a no-go for damaged hair? That’s true-- but only for alcohol-based products, which can further dry out your strands. Instead, go for a water-based product with hair-friendly, holistic ingredients.
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