Narrative report about techniques in identifying customers\ needs and wants

CONSUMERS’ NEEDS AND WANTSConsumer wants and needs should be consider in marketing which is a need is a consumersdesire for a product or services specific benefit and a want is a desire that are not necessary but whichconsumer wish for.There are five step process that consumers can go through in making a purchase decision itincludes need recognition, information research, evaluate of alternatives, purchase and post purchase.Before starting to promote a business you need to know what your customer wants and why.Good customer research helps you to convince your customers that they need your products andservices.TECHNIQUES IN IDENTIFYING CUSTOMERS’ NEEDS AND WANTS In customer research, your first step would be identifying your customers in order to developmore detailed pictures of them and understand how to target them.Once you identified them, you can find out what motivates them to buy products and services.

Create a narrative report about customers needs and wants, techniques in identifying customers needs and wants, creativity or innovations in products and services, unique selling preposition, and product development

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What is the techniques in identifying customers needs and wants?

Why do we need to identify the needs of our customers?