Design For All is what sets Target apart from the pack. To us, design means taking the expected and making it extraordinary. Be it products, brands or services — we design every detail to inspire our guests and meet their needs. Our goal is to make every family’s Target Run convenient, relevant, affordable and packed with joyful experiences they won’t find anywhere else. Show
Featured contentIn the spotlightThere’s always something exciting happening at the Bullseye. Check out the latest news: Meet our teamFrom our products and packaging to store features and the technology that powers our shopping experiences — great design is what brings us together. Meet some of the talented designers, engineers and other experts on our team who make the magic happen. More from our team members Explore careers Brands guests loveTrue to our “Expect More. Pay Less.” brand promise, we aim to create an unparalleled product assortment that goes beyond the basics. That means providing guests with high-quality designs they’re proud to buy, at affordable prices they love. Get to know our brands Our design partnersOver the past 20 years, we’ve worked with more than 175 design partners across apparel, accessories, beauty, electronics, food and beverage, and home. We strive to offer something surprising and joyful with every partnership. Discover more of Target’s history The full list: every design partner, everMichael Graves, 1999–2013 & 2019 Sonia Kashuk 1999– Philippe Starck, 2002 & 2019 Mossimo, 2000–2017 Stephen Sprouse, 2002 & 2019 Andrea Immer-Robinson, 2002 Christopher Radko, 2002 David Kirk, 2002 Karim Rashid, 2002 Todd Oldham: Home, 2002–2003 Todd Oldham: Kid Made Modern, 2012–2019 Todd Oldham: Hand Made Modern, 2015–2019 Liz Lange, 2002–2016 Cynthia Rowley and Ilene Rosenzweig: Swell, 2003–2006 Cynthia Rowley: Whim, 2008 Isaac Mizrahi, 2003–2009 & 2019 Amy Coe, 2003–2007 Umberto Savone, 2004 Sean Conway, 2004–2010 Rachel Ashwell, Simple Shabby Chic 2004–2018 Fiorucci, 2005 Thomas O’Brien, 2005–2013 Deborah Adler, 2005–2015 Tord Boontje, 2006 Luella Bartley, 2006 Ayomi Yoshida, 2006 Paul and Joe, 2006 Tara Jarmon, 2006 Behnaz Sarafpour, 2006 Victoria Hagan, 2006–2010 Erin Fetherston, 2007 & 2019 Proenza Schouler, 2007 & 2019 Alice Temperley, 2007 Devi Kroell, 2007 Loeffler Randall, 2007 Keanan Duffty, 2007 Libertine, 2007 Rafé Totengco, 2007 Tracy Porter, 2007 Dominique Cohen, 2007 Isabelle de Borchgrave, 2007 Marcia Kilgore, 2007 Patrick Robinson, 2007 Holly Dunlap, 2007 DwellStudio, 2008 Jonathan Saunders, 2008 Terracycle, 2008 Anya Hindmarch, 2008 Jemma Kidd, 2008 Sigerson Morrison, 2008 Richard Chai, 2008 Monica Botkier, 2008 Dean Harris, 2008 Joy Gryson, 2008 Justin Giunta, 2008 Jovovich-Hawk, 2008 Rogan Gregory, 2008 Napoleon Perdis, 2008 Pixi, 2008– Sami Hayek, 2008 Hayden Hartnett, 2008 Thakoon, 2008 & 2019 Shaun White, 2008–2015 John Derian, 2008, 2010, 2019, 2020 Anna Sui, 2009 & 2019 Rodarte, 2009 & 2019 Alexander McQueen, 2009 Orla Kiely, 2009 MIO, 2009 Tracy Feith, 2009 Paul Frank, 2009 Anna Sheffield, 2009 Carlos Falchi, 2009 Dror, 2009 Erickson Beamon, 2009 Felix Rey, 2009 Rogan Gregory—Loomstate, 2009 Simone Legno, 2009 Miss Trish of Capri, 2009 Hollywood Intuition, 2009 Marcel Wanders, 2009 Jean Paul Gaultier, 2010 Liberty London, 2010 Stephen Burrows, 2010 & 2019 Isabel and Ruben Toledo, 2010 Marcus Samuelsson, 2010 Poketo, 2010 Zac Posen, 2010 & 2019 Eugenia Kim, 2010 Temple St. Clair, 2010 Trace Ayala & Justin Timberlake — William Rast, 2010 Cynthia Vincent, 2010 Tucker, 2010 Gianna Meliani, 2010 Mulberry, 2010 Dolce Vita, 2010 Simon Doonan, 2010 Giada De Laurentiis, 2010–2013 Albertus Swanepoel, 2011 Appaman, 2011 Calypso St. Barth, 2011 Hamilton Wood Type & Printing Museum, 2011 Josie Natori, 2011 Dana Kellin, 2011 Go Collective, 2011 Missoni, 2011 & 2019 Gwen Stefani, Harajuku Mini, 2011–2012 & 2019 Jason Wu, 2012 & 2019 Neiman Marcus, 2012 — Joseph Altuzarra — Jason Wu — Proenza Schouler — Rodarte — Thom Browne — Band of Outsiders — Carolina Herrera — Derek Lam — Diane von Furstenberg — Marc Jacobs — Marchesa — Oscar de la Renta — Philip Crangi — rag & bone — Alice + Olivia — Judith Leiber — Tracy Reese — Lela Rose — Brian Atwood — Eddie Borgo — Prabal Gurung — Robert Rodriguez — Skaist-Taylor — Tory Burch The Shops at Target, 2012 — Cos Bar — Kirna Zabête — Odin — Patch NYC — Polkadog Bakery — Privet House — The Candy Store — The Curiosity Shoppe — The Webster St. Tropez, 2012 Nate Berkus, 2012–2018 3.1 Phillip Lim, 2013 & 2019 Prabal Gurung, 2013 Kate Young, 2013 FEED, 2013 Chris March, 2013–2014 Jeff Canham, 2014 Renee Kalfus — Annie Collection, 2014 Altuzarra, 2014 & 2019 Peter Pilotto, 2014 Poppytalk, 2014 Wit & Delight, 2014 STORY, 2014 Oh Joy, 2014–2017 TOMS, 2014 Eddie Borgo, 2015 Todd Snyder, 2015 Lilly Pulitzer, 2015 & 2019 Adam Lippes, 2015 Dwell Magazine, 2016–2017 SoulCycle, 2016 Marimekko, 2016 & 2019 Anna Kaiser with C9 by Champion, 2017 Victoria Beckham, 2017 Accompany, 2017 Chip and Joanna Gaines, Hearth & Hand with Magnolia, 2017– Askov Finlayson, 2018 Hunter, 2018 & 2019 Museum of Ice Cream, 2018 Vital Voices, 2018 LeAnne Ford, 2019 Vineyard Vines, 2019 Shea McGee, 2020– Designer Dress Collection,
2020 Levi Strauss & Co., 2020– Hilton Carter, 2021 Designer Dress Collection, 2021 Jungalow, 2021– Fall Designer Collection, 2021 Christian Robinson, 2021 LEGO, 2021 Stoney Clover Lane, 2022 Tabitha Brown, 2022-present Design for allEven the smallest details can make a big impact on people’s lives. We’re committed to designing products that meet our guests’ diverse needs, and creating experiences that make every guest feel welcome and included when they shop with us. More on our commitment to diversity, equity and inclusion Designing for tomorrowFrom the products we sell to the way we build our stores and supply chain, our teams are putting innovative solutions in place across our business to leave the planet better for future families. More on our approach to the environment Our stores and locationsNo matter where, when or how our guests choose to shop Target, we’re creating easy, convenient shopping experiences that are also inspiring and beautiful, inside and out. More about our shopping experiences
quote blockDesign has been central to Target’s DNA for decades. We see design as more than a process—it’s a path. Where others see obstacles in the tension between competing visions or conflicting goals, we see the space to go somewhere new and create something better. What began as a radical declaration—Design for All—has become an integral part of Target’s brand. Target trivia
What does a firm implementing a differentiation strategy successfully could expect?A firm successfully implementing a differentiation strategy would expect: (A) customers to be sensitive to price increases.
What is a firms core strategy?Core Strategy is the first component of a business model which describes how a firm competes with its competitors in the market. These include the tactics that are at the core of the business strategy.
When implementing a focus strategy the firm seeks to?When implementing a focus strategy, the firm seeks to: offer products that are both differentiated and low cost.
What should the firm determine when selecting a business level strategy?In terms of customers, when selecting a business-level strategy the firm determines who will be served, what needs those target customers have that it will satisfy, and how those needs will be satisfied.
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