What features does the trail boss package include?

GM continues to fettle with option groups on its high-profit pickups, adding a Premium Package to its rough-n-ready LT Trail Boss model. It will serve as a quick-spec option, fitting the truck with many popular features already offered in separate packages.

What packages, you ask? Convenience Package II, which adds better infotainment and a power sliding rear window, for starters. Also included is kit from the Safety Package (front/rear park assists, lane change/cross traffic alerts), leather seats, and a Bed Protection Package which is essentially a spray-in liner and rear wheelhouse guards. Rounding things out is a power up/down tailgate.

Canadian pricing wasn’t mentioned but those five option packages listed above currently bear a price of $4750 when ordered separately ($1655, $1095, $995, $780, and $225 – respectively). Bank on a bundle price somewhere just south of that with an option credit thrown in for good measure.

1. 

   What sets the Chevrolet Silverado and GMC Sierra apart from each other?

2. 

   Crash Course: 2021 Ram 1500 earns IIHS Top Safety Pick rating

Smacking together popular option packages with one that has a lower take rate is a smart way to increase adoption of some features while also raising the truck’s average transaction price. Anecdotally, your author has heard the infotainment upgrades mentioned above are very popular but stuff like the parking assists are less so. Putting them together assures both will find their way into more trucks. Of course, the bundles will also remain available as separate units.

GM’s actual consumer isn’t, of course, the real-world Average Joe that signs a purchase agreement; it’s the dealers. If the Dealer Principals in their corner offices suggest loudly (and frequently) to corporate suits that “We gotta have such-and-such to move these trucks,” the company will sometimes listen. After all, if dealers are unhappy about product, they’re less likely to ante up for the future. Look what happened at Cadillac after dealers got a preview of the forthcoming EV transition – many of them gave up their franchises and bolted for the door.

For those with short memories, the Trail Boss version of Silverado is available in two flavours – Custom and LT. The latter adds a wealth of creature comforts that most truck buyers seek these days, but both are equipped with a 2-inch lift, knobby tires, and off-road dampers.

LISTEN: How EVs have saved Canada’s automotive manufacturing sector.

Subscribe to Plugged In on Apple Podcasts, Spotify, Stitcher, and Google Podcasts.

Sign up to receive Driving.ca's Blind-Spot Monitor newsletter on Wednesdays and Saturdays

By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc. | 365 Bloor Street East, Toronto, Ontario, M4W 3L4 | 416-383-2300

Thanks for signing up!

A welcome email is on its way. If you don't see it, please check your junk folder.

The next issue of Driving.ca's Blind-Spot Monitor will soon be in your inbox.

We encountered an issue signing you up. Please try again