Social login buttons, links to social media channels — in 2022 this is still a thing in web design and app design. I mean, what business isn’t on social media these days? It’s a necessity! Show
Knowing what the different fonts and colors used by social networks are (so that we can use them in our designs) is quite handy. It’s something we “google” every time we design an app or website. (For example, “Facebook blue”, “Facebook hex value”, “What is the color used by Facebook?”, and so on). In fact, I bet that’s how you found this article! Well, I won’t keep you waiting any more. Let’s take a look at the fonts and colors used by Messenger (by Facebook), Instagram (by Facebook), WhatsApp (by Facebook), Facebook itself, Twitter, Pinterest, LinkedIn, Snapchat, and finally, Google/YouTube. This article was updated in 2022 to show the newer fonts and colors used by social networks, including Facebook, Twitter, Instagram, and various others. We’ve also added fast-growing newer services Discord, TikTok, Twitch. Jump straight to:
What’s the font used by […]? 🤔 Quick note: system fonts (i.e.
Material design (i.e. YouTube and other Google apps) also uses Roboto. However, the actual Google logo uses Google’s very own Product Sans font (and this applies to the Alphabet logo too). Messenger, by Facebook
Messenger Color Values
Messenger FontsMessenger on macOS uses Helvetica Neue instead of San Francisco, but everything else follows the system default. Instagram, by Facebook
Instagram Color Values
Instagram uses many colors in their branding, although the color value mentioned above is the one used in their own examples. WhatsApp, by Facebook
WhatsApp Color Values
Facebook, by Facebook (lol)
Facebook Color Values
Twitter
Twitter Color Values
Pinterest
Pinterest Color Values
Pinterest FontsPinterest uses Helvetica/Neue Haas Grotesk for their website, but the default system font for everything else. LinkedIn
LinkedIn Color Values
LinkedIn Fonts LinkedIn uses Snapchat
Snapchat Color Values
Snapchat FontsStanding out from the herd, Snapchat uses the Graphik font! YouTube
Android, Google, and Google-owned apps such as YouTube use the design system known as Material Design, which makes references to several colors and also recommends the use of the Roboto font. YouTube Color Values
Google
Google Blue Color Value
Google Red Color Value
Google Yellow Color Value
Google Green Color Value
Alphabet Red Color ValueAlphabet is the company that owns Google.
TikTokThe TikTok logo hints at the offset red-blue anaglyphic effect of 3D glasses.
On top of their basic black logomark ( TikTok Red Color Value
TikTok Blue Color Value
DiscordFun fact: Discord’s visually distinctive blend of blue and purple is actually referred to as ‘Blurple’. They have a comprehensive branding guidelines document but if you just need the Logomark and color, you’re most welcome:
Discord ‘Blurple’ Color Value
TwitchTwitch has an excellent downloadable branding kit, although you do need to to work through their very twitchy branding introduction first. This extruded version is their default logo.
Twitch Purple Color Value
Place this code snippet at the top of your CSS file to use the aforementioned social media brand colors (RGB) as CSS variables:
Then call them like this:
Still haven’t found what you’re looking for? Don’t worry — we’ve got a guide to free fonts that will get you taken care of. |