What happens when you reach 500 likes on facebook page

Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right?

What happens when you reach 500 likes on facebook page

However, there is still some marginal value in having a large number of page Likes. If nothing else, Likes serve as a form of social proof. More likes make you appear popular to people who are just discovering your brand. And having more followers gives you a small bit of organic reach.

If you manage a Facebook business page and run Facebook ads, check it out: I’ve stumbled across a weird hack that allows you to invite real people who have engaged with your content to Like your page – and you don’t have to pay a penny. So far, I give the results a big thumbs up.

What happens when you reach 500 likes on facebook page

Facebook’s “Hidden” Invite Button

Before going further, I want to be clear. I don’t know if this Invite Button is a hidden feature or something that Facebook is testing in beta. This doesn’t seem to be available on every Facebook account so you may or may not have it.

Also, what I’ll be discussing isn’t the invite option Facebook has given us for years (“Invite friends to like this page”). With that option you’re limited to only inviting your friends.

No, the hidden Invite button I’ve found is completely different. It opens you up to reach a new and much bigger audience beyond the people who have already Liked your page.

To find out if your account has access to this Invite button, go to your Facebook Page or the Facebook app (only the regular Facebook app, not the Facebook Pages Manager App, which doesn’t appear to have this feature).

What happens when you reach 500 likes on facebook page

Click on the people who engaged with your post. You’ll see three types of buttons:

  • Invite – This is the new button I haven’t seen before. Clicking on this will invite the person who engaged with your post to Like your page.
  • Liked – These are the people who have Liked your page already.
  • Invited – These are the people who you have sent an invitation, but haven’t yet accepted.

Limitations of the New Button

There is a limit to the number of invitations you can send per day. It seems to be somewhere between 500 and 1,000.

Once you’ve hit your limit, Facebook will tell you as much. Check back in a day or two to see if you can start inviting more people who have engaged with your posts.

Also, the Invite button seems to come and go a bit randomly. Weirdly, it doesn’t appear every time. Sometimes it does, sometimes it doesn’t.

The Results?

Generally, I’ve been seeing an acceptance rate between 15 and 20 percent. That’s ridiculously high.

But it makes sense. You’re targeting people who have expressed an interest in your page already by liking your updates. I use remarketing so people who aren’t connected to me on Facebook will see my ads.

Over the past couple of weeks, I’ve added nearly 1,000 fans using this Invite button. It isn’t spam! You’re adding them organically.

What happens when you reach 500 likes on facebook page

What’s super funny is people have even sent thank you notes. They feel honored that I invited them to my page!

Thumbs Up!

I definitely like the conversion rate – 1 in 5 people I invite to engage end up liking my page. And you can’t beat the price.

When you run a paid Like campaign, you don’t know for sure who is going to end up Liking your page. It could just be some random person who doesn’t even have interest in your product or service. Totally worthless.

However, with this Invite button, you know people have engaged with your content so they’re more likely to Like. Hopefully you can keep biasing them positively toward your brand and turn them from fan to customer.

Want more tips to increase your organic Facebook reach?

Check out my new post on Hacking Facebook’s Newsfeed Algorithm, with my five best tips for getting your organic reach back.

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“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook.

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Then in 2009, Facebook added an identical feature to its platform. And ever since, we’ve all been trying to figure out how to get Facebook likes.

The potential audience Facebook offers is massive. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 billion accounts.

What happens when you reach 500 likes on facebook page

Source: Digital 2022 Global Overview Report

Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Then we’ll go over some practical suggestions to help you get more likes on Facebook.

Click any of the tips below to jump ahead, or keep scrolling and read the guide in its entirety.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Why are Facebook likes important?

Likes are a ranking signal for Facebook’s algorithm

Likes are important because they contribute to which posts Facebook’s algorithm pushes to the top of users’ feeds. The algorithm is a black box of math that orders posts. Lots of factors go into the box, and a user’s feed comes out.

Likes and the algorithm have a long history together. In fact, the first feed algorithm was based on likes alone.

Details about the current Facebook feed algorithm are a trade secret. But likes are probably an important part of it. They’re also a part that everyone can see.

They serve as social proof

Most of the factors in Facebook’s algorithm are invisible to users, but likes are different. Because anyone can see them, likes provide social proof to influence your audience. This makes likes a key part of getting users to engage with your Facebook content.

Social proof is just a fancy word for peer pressure. More specifically, social proof refers to the way people tend to do what other people are doing when they’re not sure what they’re supposed to do.

If you’re alone next to a cliff, you might hesitate to jump off. But if you see all your friends jump off, you’ll be more likely to try it yourself. User engagement works the same way.

Likes are proof that other users have already engaged with your post. When other users see this, they’re more likely to do the same.

Should you buy Facebook likes?

Given how important likes are to a thriving Facebook presence, it can be tempting to buy them. We’ve seen the ads — “High quality! 100% real and active users! Affordable prices!” But no matter what that pop-up says, buying Facebook fans is not a good idea.

For one thing, there are ethical reasons not to do it. But if you need a Hootsuite blog post to tell you that, then I probably won’t convince you now.

There is also the risk that you’ll get caught. Facebook’s official stance on fake likes is ambiguous. It doesn’t explicitly ban buying likes. It also doesn’t say that the platform won’t go after users that buy likes.

Even if Facebook itself doesn’t care if you buy likes, your customers probably do. Building trust with your customers is one of the main benefits of social media marketing. If they find out that you’re buying likes, you throw all of that away.

On a purely self-interested level, buying Facebook likes is still a bad idea even if you’re never caught. This is because you’re not just lying to other Facebook users; you’re lying to yourself. All those fake likes you buy will gum up your social monitoring efforts.

Social monitoring is when you use data related to your brand from social media to gain business insights. Platforms like Hootsuite offer powerful tools to analyze the data your social media presence generates. When you fill up your Facebook presence with noise like fake likes, you make it harder to find out what real people want.

There are basically two ways to get more Facebook likes: increasing your reach and increasing engagement. But the two often go hand-in-hand.

Increasing your reach means getting more eyeballs on your content. The more people who see your post, the more chances it has to get likes.

Increasing engagement means getting more likes from the people who see them. When you make content that your audience wants to see, you get likes more efficiently than if you hit Post on the first thing that comes into your head.

It sounds deceptively simple. But we’ve got eight tips to help you master the fine art of getting more Facebook likes.

When you know what you’re trying to accomplish on social media, all parts of your social media presence benefit. Before scheduling your next Facebook masterpiece, think about how that post contributes to your overall marketing goals.

Good social media fundamentals mean following a social media marketing plan that aligns with your business objectives. After all, successful content marketers are six times more likely to have a documented strategy in place.

2. Know what your audience wants to see

To make content that your audience will engage with, you have to spend some time finding out what they like. Making decisions based on data from your specific context will help you make posts that get more likes.

Luckily, there are plenty of tools to help you analyze your data. You can use Facebook’s official analytics platform, Business Manager, to dig into data from all of Meta’s social media platforms.

There are also third-party services, like Hootsuite Analyze, that integrate data analysis across all social media platforms.

Once you’ve got the data, make sure you focus on the right numbers. Engagement metrics like applause rate (the number of approval actions a post receives relative to your total number of followers) and virality rate (the number of people who shared your post relative to the number of unique views it received) can help you pinpoint the type of content that resonates with your audience.

3. Know when your audience is active

One simple way to get more likes is to post when your audience is most active. Although the chronological timeline has gone the way of the dodo, the algorithm still prioritizes recent content.

It’s simple, but not always easy. First, you have to find out when the best time to post on Facebook is.

There are general trends that apply across the board. Between 8:00 a.m. and 12:00 p.m. on Tuesdays and Thursdays is the best time in general.

Tools like Hootsuite Analytics can use data from your social media presence to find out the best times to post based on your account’s historical performance.

What happens when you reach 500 likes on facebook page

Source: Hootsuite Analytics

Once you know where your sweet spot is, the next step is to consistently post content during those times. Users (and algorithms) pay attention to accounts that post regularly. But accounts that flood their feeds turn them off. Strike the right balance by using a Facebook posting schedule.

You’ll attract more attention when you stay on top of the latest trends. Facebook users are looking for content that’s relevant to them.

Facebook Reels are the fastest-growing format on the platform, and Facebook promotes them pretty much everywhere. Take advantage of the rise of Reels to get more likes from your short-form video content.

People are still using Facebook as a way to research brands, too. Hootsuite’s 2022 Social Media Trends report found that 53% of users 16–24 use social media as their primary way to research brands. Give users what they want by posting content with information about your brand.

More and more users are making in-app purchases in their social media apps. Meet your audience’s needs by setting up a Facebook Shop to get more likes across the platform.

What happens when you reach 500 likes on facebook page

Source: Facebook

Take things a step further and put your brand on Facebook’s Live Shopping feature. It’s a great way to get eyes on your business and likes for your Facebook page.

But don’t just blindly follow trends without making sure they fit within your overall content strategy. The Facebook echo chamber was an important cause of the disastrous pivot to video in the late 2010s. If you try out a trend, make sure to look at the data to see if it’s working for you.

5. Pin a popular post

A lot of these tips boil down to “figure out what’s doing well and do more of that.” When you pin a popular Facebook post, you’re giving it more visibility. This gives a post with a lot of likes that chance to get even more.

What happens when you reach 500 likes on facebook page

Source: Monte Cook Games on Facebook

Monte Cook Games, for example, pinned their latest Kickstarter campaign to maximize its visibility. As more users see the post, the snowball effect kicks in,l boosting their presence on both platforms.

6. Work with Facebook influencers

Brands are engaging in influencer marketing more than ever. In 2022, two-thirds of US social media marketers report using influencer marketing. Just three years before, in 2019, only half did.

What happens when you reach 500 likes on facebook page

Source: eMarketer

Collaborating with an influencer, especially one that can speak directly to your target audience, can help you produce engaging content your followers won’t want to miss.

What happens when you reach 500 likes on facebook page

Source: ASOS on Facebook

When clothing brand ASOS, for example, reposts content from influencers with their own large audience, both sides benefit from the exposure.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Get the free guide right now!

7. Take advantage of cross-promotion

If you’ve got a great following on other social channels, take advantage of it! More than 99% of Facebook users have accounts on other social media platforms.

What happens when you reach 500 likes on facebook page

Source: Digital 2022 Global Overview Report

Try promoting Facebook-specific content on other social media to increase your posts’ visibility.

Join us on Wednesday 23rd at 11am on our Facebook page –https://t.co/SRuJNPgbOR – for a Facebook Live with Great British Sewing Bee judge and fashion designer @paddygrant pic.twitter.com/YdjE8QJWey

— singersewinguk (@singersewinguk) June 18, 2021

Source: SingerSewingUK

Just over 80% of Twitter users are also on Facebook. By tweeting about an upcoming Facebook event, Singer makes it easier for their audience to stay up to date with their social media activity.

Cross-promotion isn’t limited to social media, either. Don’t forget to link to your Facebook page on your website and include it on your business cards. Make it easy for people to find your brand on social media — after all, they can’t like your posts if they never see them.

8. Run ads

Some of the tips here will help you improve your organic reach, but unfortunately, organic reach is in decline on social media. Without paid promotion, a brand’s posts will only be seen by about 5% of their followers. But if you do choose to run ads, you can take advantage of Facebook’s detailed ad targeting to make sure your posts reach your ideal audience.

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Posted by REMARKABLE on Monday, May 9, 2022

Source: remarkableAS

Remarkable doesn’t wait for word-of-mouth to spread the news about their product’s latest features. They make use of the data Facebook collects to make sure their message gets to the people most likely to respond positively to it.

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How many Facebook Likes Do I need to make money?

You must publish content on your business page (not your personal profile). Facebook's public documentation specifies that a page must have at least 10,000 fans.

What happens if you get a lot of likes on Facebook?

Likes (fans/followers) on your Facebook page And they drive each other. The more Likes you get on your posts, the more Likes you'll get on your page. And the more Likes you get on your page (the more followers you get), the more Likes you'll get on your posts.

Can Facebook likes earn money?

A like is counted as paid if it happens within one day of someone seeing your ad or within 28 days of someone clicking on your ad. For example: If someone views an ad for your Page and likes your Page several hours later, it'll be counted as a paid like because it happened within one day of viewing your ad.

How many likes is too many on Facebook?

Likes limits: no more than 5000 in 24 hours; Pages likes: approximately 5000 in a day.