TurboTax has unveiled 'All People Are Tax People Remix,' a music video styled film that will air during the NFL Super Bowl LIV. The Super Bowl is a moment in American culture that brings people together to celebrate what unites us - football, family, food and, of course, taxes. Show 'All People Are Tax People Extended Remix' is an original full-length song and music video recognizing the idea that taxes are something we all have in common. The song pays tribute to Bounce music with its repetition, high energy and southern style roots, and is brought to life on film featuring a diverse array and reflection of the American people. A culmination of the TurboTax 'All People Are Tax People' campaign that debuted earlier this year, the TurboTax Super Bowl LIV spot takes on a celebratory tone inspiring and empowering fans to file their taxes in a fun and playful way. A 45-second version of 'All People Are Tax People Remix' will air during the broadcast of the game. This is complemented by an integrated multi-channel campaign across digital, social and high-reach media. The commercial was created in partnership with independent advertising agency Wieden+Kennedy, the film was directed by the artist and filmmaker, Calmatic, and the track created by W+K creative team in partnership with Walker Music. CreditsCLIENT Intuit Turbo Tax CLIENT Mary-Ann Somers - SVP Marketing Cathleen Ryan - VP Marketing, Advertising Danielle Roark - Group Marketing Manager, Brand Advertising Whitley Diffin - Marketing Manager, Brand Advertising W+K PORTLAND ECDs Jason Bagley + Eric Baldwin Creative Directors Patty Orlando + Kevin Jones Art Director Derrick Ho Copywriter Yahkeema Moffitt Director of Production Matt Hunnicutt Director of Film/Director or Art Ben Grylewicz Agency Producer Ricara Stokes Strategic Planning Angela Jones + Chirstian Clay Media/Comms Planning Kim Sizemore + Paul Graham Account Team Tobey Bennett, Madeline Parker + Juliana Cole Business Affairs Laura Caldwell + Maggie Harasyn Broadcast Traffic Jesus Garcia + Zac Rosevear PRODUCTION Production Company Prettybird Director Calmatic Executive Producer Suzanne Hargrove Director of Production Tracy Hauser Line Producer James Graves Director of Photography Billy Pena Production Design/Art Direction Carlos Laszlo EDITORIAL Editorial Company Exile Editor Kyle Brown Assistant Editor Vanessa Yuille Post Producer Lauren Pullano Post Executive Producer CL Weaver VFX VFX Company Joint VFX Supervisor Leif Peterson Flame Artists Edward Lopez VFX Producer Sarah Usmen VFX Executive Producer Nirad "Bugs" Russell COLOR Company CO3 Colorist Sean Coleman ORIGINAL MUSIC Music Company Walker Executive Producer Sara Matarazzo Producer Danielle Soury Track/Artist “All People Are Tax People" SOUND DESIGN Sound Designer/Company Name Noah Woodburn/Joint MIX Music/Sound/Mix Company Joint Audio Mixer/Sound Engineer Noah Woodburn
An instrumental of the 2009 song appears in the ad, which stars actor Jason Sudeikis. Walshy Fire of Major Lazer - Photo: John Lamparski/Getty Images With the highly-anticipated Super Bowl just a few days away on February 13, TurboTax has shared an early teaser of their game-day commercial. The 15-second clip offers viewers a sneak peek into what should surely be an entertaining ad. While focusing on a variety of men and women, a narrator offers to help play matchmaker, so that these people can meet their perfect…tax expert. The end of the clip reveals a cameo by Ted Lasso star Jason Sudekis, who is eager to find out more, ahead of Sunday. The commercial is soundtracked by a bouncy electronic instrumental, borrowed from “Mary Jane” by Major Lazer, a dancehall-influenced electronic group founded by the best-selling producer Diplo and British DJ and producer, Switch. “Mary Jane” originally appeared on the band’s 2009 debut album, Guns Don’t Kill People… Lazers Do, and features guest performances by Mr. Evil and Mapei, who tackle the lyrics. Following its release, Guns Don’t Kill People… Lazers Do received broad critical acclaim and garnered plenty of fans, thanks to singles like “Hold the Line” and “Pon de Floor.” When Beyoncé sampled the latter track in her 2011 hit, “Run the World (Girls),” however, the album surged in popularity, peaking at No.7 on Billboard’s Top Electronic Albums chart. With a lineup that now includes Diplo, Walshy Fire, and Ape Drums, Major Lazer has since gone on to release several EPs, and three more studio albums , including 2021’s Music is the Weapon, which is up for Best Dance/Electronic Album at the 2022 Grammy Awards. “Our mission has always been to bring people together through our music,” the trio shared on Instagram, following the news of their nomination. “We couldn’t be more excited to be nominated for our first Grammy…Always remember, music is the best weapon.” Click here to listen to Major Lazer’s Guns Don’t Kill People… Lazers Do. What is the song on the TurboTax commercial?Major Lazer's 'Mary Jane' Finds A Match In TurboTax's Super Bowl Commercial.
Who is the musician in the TurboTax commercial?
Who is the guitarist in the TurboTax Commercial 2022?Eric Donald Johnson (born June 7, 1976) is an American singer-songwriter, composer and multi-instrumentalist.
Where was the TurboTax commercial filmed?Gravity, Iowa featured in Turbo Tax Super Bowl ad with Jason Sudeikis.
|