Who are the people in the Amazon commercial?

Get ready for a taste of “Saturday Night Live” on Super Bowl Sunday.

Scarlett Johansson and Colin Jost, the “Avengers” star and “Weekend Update” anchor, famously got married after meeting at “SNL.” Now they are set to appear in their first project together: a Super Bowl commercial for Amazon’s Alexa.

“There’s something nice about the fact that there has never been anything with them together,” says  Claudine Cheever, vice president of global brand and fixed marketing for Amazon, in an interview. “It’s a mystery element: What are they like together?”

In a 60-second ad slated to air early in the fourth quarter on NBC’s broadcast of Super Bowl LVI on February 13, Johansson and Jost wonder what things might be like if Amazon’s Alexa voice device could read minds. The results are funny and cringeworthy in equal measure, and the actors “were very involved in the joke writing,” Cheever says.

Advertisers like PepsiCo and Anheuser-Busch InBev get a lot of credit for their annual appearances in the Super Bowl, but Amazon has been a steady sponsor for the past six years, using the Big Game to tout everything from new series on its streaming-video service to its various home gadgets. In addition to the Alexa commercial, Amazon is planning to run a spot promoting its new control over the NFL’s “Thursday Night Football” as part of a mammoth series of rights deals between the league and several media companies.

For Amazon, getting its message out has long relied on using popular celebrities. In the past, the company has enlisted Cardi B, Rebel Wilson, Harrison Ford and Anthony Hopkins, among others.

The top criteria in deciding who to use? “Celebrities work well for us when they will poke fun at themselves, and are willing to have fun with themselves rather than just show up and be themselves,” says Cheever. “It’s something we are always thinking about when we are casting.” And it helps the company embrace some of the quirkiness inherent in Alexa, which sometimes responds to consumers in ways they never anticipated.

Jost is just the latest in a parade of current “Saturday Night Live” cast members who have taken up sidelines in the world of advertising. Kate McKinnon, Kenan Thompson, Pete Davidson and Chloe Fineman are just some of the “SNL” players who are increasingly turning up in ads for everything from Verizon to Smartwater.

To draw attention to its latest Super Bowl effort for Alexa, Amazon intends to release teasers on social media featuring other self-effacing celebs, like RuPaul from the series “RuPaul’s Drag Race.“ And a 90-second teaser with Jost and Johansson has already started to make the rounds — the better to let people see a pile of jokes that was just too big to cram into the 60-second version of the ad.

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Amazon Alexa is getting into the minds of Scarlett Johansson and Colin Jost in the new Super Bowl ad from the multinational tech company.

The commercial (watch below) sees the Hollywood couple going about their regular home life as Alexa Routines frequently interrupts with prescient suggestions. This starts innocently enough by chilling a cabinet of rosé for an afternoon football game and ordering minty fresh toothpaste to help with Johansson’s morning breath.

Things then take an amusingly dark turn as the virtual assistant begins reading the unspoken thoughts of its owners. This includes a reminder for the Saturday Night Live star to “fake his own death” before his wife’s doomed stage show opens and a perfectly cued interruption of Fleetwood Mac’s “Little Lies” when the Black Widow actress says that filming love-making scenes is “the worst.”

The ad ends with an awkward dinner party as Alexa continues to speak out loud the couple’s embarrassing inner thoughts. “It’s probably better Alexa can’t read your mind,” Jost concludes. “Bad idea,” Johansson agrees.

Johansson and Jost got hitched in 2020 and last year welcomed their first child, Cosmo, who does not feature in the commercial. Jost is best known for his work on SNL; he also appeared in the 2021 movie Coming 2 America. Johansson recently reprised her role as Black Widow in the Marvel superhero movie of the same name; she’s also appeared on several episodes of SNL, hosting the show six times. She will next star in the Wes Anderson film Asteroid City.

A 60-second cut of the Amazon commercial will air during Sunday’s Super Bowl game between the LA Rams and Cincinnati Bengals. It follows last year’s Amazon spot, which featured Black Panther star Michael B. Jordan becoming the human embodiment of Alexa.

Super Bowl LVI, Sunday, February 13, 2022, NBC

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