Who is the old WNBA logo

Who is on the new WNBA logo? The WNBA have unveiled a new logo and campaign – Count It – honouring their 25th anniversary season and Women’s History Month 2021. Since the WNBA’s previous logos were inspired by actual players, fans are curious who the latest logo depicts.

Who is on the WNBA logo? A quick history

Since it was first founded in 1997, the WNBA league has had three different logos and, for each new one released, fans have always wondered who the silhouette is meant to be.

The first-ever logo for WNBA showed a female silhouette in motion, dribbling with a ball, in red, white and blue. It was selected out of 50 designs and is said to have mirrored the logo for the men’s NBA team at the time.

It was apparently inspired by player Jerry West.

The WNBA’s second logo was released in 2013. In order to simplify and make it bolder, the WNBA changed their colours to orange and white.

This was reflected in the new design, which showed a woman mid-slam dunk. Many fans thought the silhouette is that of famous WNBA player, Sue Bird. However, this was never confirmed or denied by the league.

Count It campaign debuts

Last year, the WNBA made a poll to see who fans think the silhouette on the new logo could be, before officially rolling it out.

41.3% of responders thought the player in the new WNBA logo was inspired by Diana Taurasi.

The WNBA league are celebrating their 25th anniversary season this year and have released their new logo in time for it, as part of the Count It campaign, which also celebrates Women’s History Month.

Part of the Count It campaign includes kitting out the league with new uniforms featuring the “W25” and the game ball. The season advisory council has been re-established with new members and the campaign will highlight the WNBA’s 25 greatest moments.

According to WNBA chief marketing officer, Phil Cook, “the 25th Season logo signifies that the league isn’t done counting achievements because there are countless more to come. The WNBA is on the rise and we’re excited to bring fans along the journey through a monumental season for the league and for the seasons ahead.”

The new WNBA logo shows a woman dunking mid-air, beside the number 25 in roman numerals. Noticeably there is a tally for the number 5 instead of “V”, which commissioner Cathy Engelbert says is to “get across the idea of, ‘Keep counting, because there is a lot more to come from the WNBA'”.

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Iram is a London-based freelance journalist with a BA in Journalism and Media from Birkbeck University. She studied several modules, including Journalism in British Life, Interview skills and Feature Writing, Introduction to Journalism Practice and Manga and Anime. Iram went from university to work with GRV Media at The Focus Writers’ Academy and enjoys learning Japanese, taking singing lessons, playing video games and watching Korean dramas in her spare time.

Who is the old WNBA logo

Diana Taurasi and Elena Delle Donne are two of four WNBA players at the head of the logo debate. (Getty Images)

The WNBA is “refreshing” its brand for the upcoming 23rd season, set to tip off May 24.

In an event coinciding with the draft, the league unveiled a new logo with a new primary color scheme and revamped uniform styles. The uniforms, with more prominent front team logos, will appear in games this year but the logo will wait until 2020 due to time constraints.

It’s only the third logo in the league’s history and has drawn speculation as to who is the mystery player with the bun.

WNBA riles up fan base

The first WNBA logo in 1997 was based on the Jerry West-inspired NBA logo. The league changed it in 2013, going with a ponytailed player making a layup.

The newest logo moves to the more common bun hair style and sleeker, more modern movement.

''They took the silhouette out of the box which is a massive breakthrough as she was perceived totally different,'' WNBA chief operating officer Christy Hedgpeth said at the event. ''She was free, there was more movement there, taking up more space. She's more athletic, longer physique. This is basketball on our terms. That was a phrase that really resonated with the players. That's really symbolic in that regard.

''The box is going away. It's powerful, it's freeing and it's expansive.''

According to ESPN’s Mechelle Voepel, the logo is still not based on any player or even group of players, but rather with “widespread player input.”

The marketing firm insisted the logo is not based on any one player or an amalgam of specific players. They said they got input from players on what logowoman should look like, then did hundreds of sketches.

— Mechelle Voepel (@MechelleV) April 9, 2019

That didn’t stop the WNBA from using a new logo and speculation to its advantage.

Players give deep hair bun analysis

Fans spent the week discussing hair styles and body types on Twitter trying to figure out which player is the muse for the silhouette.

In an interview with The Undefeated, Kia Nurse and Sue Bird went the analytical route. Nurse, entering her second year in the league with the New York Liberty, said she’s been focused on it.

“I was going through them, and one of them is my teammate [Kiah Stokes]. I’m like, ‘That’s not her.’ Then I said, ‘OK, she has a bun. …’ So it’s either Diana Taurasi or Elena Delle Donne. But Taurasi’s bun is quite sit-back and quite small. But Delle Donne has a bigger bun, so I’m not really sure. I’m just going crazy. Hopefully someone will tell me.

Bird, the reigning champion with the Seattle Storm, isn’t as invested but knows how it will all likely go down.

“The bun could be Diana. The actual movement, I’ve heard people say Kiah Stokes. Who knows? They’d never admit it was somebody anyway, so it won’t matter.”

Delle Donne, Taurasi take the lead

Diana Taurasi is the unofficial leader of the guessing game and as of early Friday afternoon, led the Twitter poll with 41 percent of the vote. The 14-year veteran guard won three championship titles with the Phoenix Mercury, three with UConn and three Olympic gold medals with Team USA.

The league’s all-time leading scorer since 2017 plays at 6-foot — a little more with the bun — and fits the bill for the logo.

Taurasi’s bun is so iconic, it has its own Twitter page (which briefly became a fan account for Chicago Sky draft pick Katie Lou Samuelson, another bun wearer).

One person tweeted the idea that it’s Taurasi making a pass, a symbolic gesture of the knowledge she’s passing to the league’s next generation. She’s the most experienced player the WNBA listed.

Washington Mystics star Elena Delle Donne is 6-foot-5. The forward is entering her seventh WNBA season and averages 20.4 points and 6.7 rebounds over her career.

Candace Parker has been with the Los Angeles Sparks for her entire 11-year career. Many fans have argued she can’t be the logo since she doesn’t wear a bun, but occasionally she’ll switch from the ponytail to it. And some pointed out her form matches.

New York Liberty center Kiah Stokes, entering her fifth season, had only 4 percent of the vote Friday. A few fans pointed out her movement under the basket also matches the look.

It could also be a long list of other players or more likely a combination. It’s almost certain we’ll never know. The fun is in little girls believing they can be the logo, no matter who it may have started out as.

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The NBA logo, designed by Alan Siegel in 1969, depicts a white silhouette of Jerry West, placed on a red and blue background. The legendary basketball player from LA Lakers has been a part of the NBA visual identity for over 50 years, and only in 2020, it was thought to replace him with Kobe Bryant.
During an appearance on ESPN's The Jump, West said he thinks his silhouette being on the logo calls too much attention to him. "I wish that had never gotten out that I'm the logo," he said.