| Cut to 2011, the State Farm commercial featuring Jake goes viral, a term seldom used then. Almost ten years later, we have the same Jake with a different face, finishing at the same spot. In this quick read, we learn about the Jakes from State Farm, what changed, and what the reboot means to State Farm. Show
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Who is Jake from State Farm?Jake from State Farm is an insurance agent who turned an otherwise cliché situation into an ad that was hilarious and memorable. It upped the internet game for State Farm. What didn’t look like a direct sales pitch led to Jake becoming State Farm’s mascot with dedicated space on their website and a Twitter account. Netizens also created several Jake from State Farm memes that became quite popular. The person who played the role in the 2011 ad was Jake Stone, a State Farm agent. He had applied to the internal casting call and had succeeded in donning the role of a customer care agent. After the commercial’s success, life did not change much for Jake Stone, but it did for State Farm. The gamechanger commercial also faced backlash from the transgender community for the dialogue that the wife mentions. She says, “she [Jake] sounds hideous,” and the husband replies, “That’s because she’s a guy.” Who is the new Jake?In 2020, State Farm rebooted its 2011 hit commercial along the same lines with a new face, played by Kevin Miles. This time though, they had an expanded role planned for their character Jake, suited to Gen Z and the millennial audiences. Neither did they forget to tweak the dialogue that backfired before, nor did they forget Jack Stoner, the employee who initially played Jack in the new ad. via GIPHY Kevin Mimms (Miles) now features Jake from State Farm, starring in the various versions of the commercial from 2020. What did Jake mean to State Farm in 2011?If the sit-com Friends said, I’ll be there for you, State Farm meant I’ll be there for you even in the middle of the night. Jake was introduced as a part of the State of Unrest campaign that spoke the message the company wanted to share in a light yet powerful manner. According to Urban Dictionary, Jake from 2011 now means some cool kid in khakis. The cult following of Jake had been massive that State Farm decided to adopt Jake as their corporate mascot. They did turn their tagline Like a good neighbor, State Farm is there into a corporate value. State Farm launched its Neighborhood of Good platform, a website that helps find volunteer opportunities in the neighborhood. They also partner with community-based non-profit organizations like Habitat for Humanity, American Red Cross, and DonorsChoose.org. In 2022 they changed their slogan to Here to help life go right, speaking for the company’s wide-ranging offerings. Why did they reboot the ad after a decade?Relaunching the character indicates that the company’s values haven’t changed over the years. It also meant expanding the social media presence of this mascot to Instagram as well. What happened to the original Jake from State Farm?Jake Stone was a State Farm employee selected for the commercial through an internal casting call. The ad went viral, and he was recognized in public due to the wide acceptance of the commercial. Later, he quit his job at State Farm to juggle a bartender’s job and worked for the town of Normal. He was seen in the revamped version of the ad in 2020, with Kevin Miles portraying the new Jake. How much does Jake from State Farm make?via GIPHY The original Jake, the real-life State Farm agent named Jake Stone, made around $10,000 for his role as himself in the commercial. Kevin Miles, the new Jake, earns around $10,000 to $15,000 for his ads. He’s also a social media influencer with a net worth of $2 million. For the 2020 Super Bowl, State Farm Insurance rebooted one of its most successful TV commercials: "Jake from State Farm." The original spot shows a wife catching her husband on the phone in the middle of the night, talking to their insurance agent. The star of the original TV commercial was a real State Farm employee, per Medium. In the 2020 reboot commercial, they replaced the employee, so whatever happened to the original "Jake from State Farm?" The Jake 2020 commercial has been a huge hit for the insurance company, with hottie actor Kevin Miles playing Jake. The reboot commercial went viral, spawning new situations for Jake. Miles has co-starred in commercials with Patrick Mahomes, Aaron Rodgers, Paul Rudd, and even Drake. Twitter went wild over the 2021 State Farm Super Bowl commercial featuring Drake as the stand-in for "Jake from State Farm." So, why did the insurance company replace Jake? If you're worried about what happened to the original "Jake from State Farm," keep scrolling to find out more. The original 'Jake from State Farm' is still around
Jake Stone, an actual State Farm Insurance agent, played "Jake from State Farm" in the 2011 commercial, per Medium. To nab the role, Stone, who was just 26 at the time, responded to a casting call for employees. In the State Farm Insurance 2020 reboot commercial, the husband and wife bicker about the phone call, but there's a new Jake on the other end of the phone. Jake 2.0 asks his co-worker, "Hey, do they ever ask you what you're wearing?" Then, viewers see Stone, the original Jake, pop up and answer, "Uh, yeah." The genius move to include Stone shows the company didn't forget the original Jake. In a 2014 interview with The Pantagraph, it was revealed that Stone had quit his part-time job as an agent two years prior "to become a seasonal employee for the town of Normal while keeping his bartending job." In the interview, the original Jake revealed that his life didn't change much after he starred in the popular commercial, revealing that aside from the occasional fan photo and request to say, "Uh, khakis," he's still "putting on his khakis, one leg at a time." That being said, the commercial is still undoubtedly a cultural phenomenon. The real reason the original Jake from State Farm was replaced
The original "Jake from State Farm" helped make the insurance company TV campaign into a cultural phenomenon, so why did the company replace Jake Stone? It turns out that the new Jake needed to be more of an actor and spokesperson for the company. State Farm Assistant VP of Marketing Patti Morris talked to Muse about why the company switched to a new Jake. Morris told the outlet that Stone "did great at delivering his famous line, 'Uh ... khakis.' However, this expanded role is very demanding, and is best filled by a professional actor." When the company re-upped the "Jake from State Farm" ad campaign in 2020, the idea was to have the new Jake take a more active role. Morris told Muse that in the new campaign, "Consumers will see Jake in culturally relevant moments, being his usual helpful self... tapping into things that are contextually relevant with our audiences." Plus, since the original Jake is no longer an insurance company employee, it makes perfect sense that State Farm would replace him with an actor. New Jake went from sleeping in his car to working with Drake
Kevin Miles, the new "Jake from State Farm," has a story that could only happen in Hollywood. According to Forbes, Miles went from sleeping in his car when he first moved to Los Angeles to become a star in commercials, working with Drake! Miles won't have to sleep in his car anymore because now he is a celebrity. Variety reported that "Jake from State Farm" has more star power than some well-known celebrities. According to Marketing Arm research, via Variety, "more people are aware of Jake than they are of Katie Couric or Hilary Swank." Variety reported that the Celebrity DBI database shows the State Farm character has a high positivity rate, which means "more than 80% of people who are aware of him find him appealing — putting him on par with Leslie Jones, Tyler Perry, and David Schwimmer." But Miles is taking his celebrity profile in stride. Before his role as "Jake," Miles had appeared in SWAT and Criminal Minds; and he did ads for Hyundai, Slim Jim, and Pepsi. Getting into the "Jake from State Farm" character is not hard. Miles told Variety, "I think of the times that I have been there, either in hard times or in happy times, the feeling I get when I'm around my loved ones." Why did they change the original Jake from State Farm?As stated, in 2020, State Farm decided to revisit the famous insurance company mascot, Jake, with a new actor. The company felt that a seasoned actor, instead of an insurance agent, was a better fit for renewing the “State of Unrest” campaign.
Who was the first Jake in the State Farm commercial?The original Jake, the real-life State Farm agent named Jake Stone, made around $10,000 for his role as himself in the commercial. Kevin Miles, the new Jake, earns around $10,000 to $15,000 for his ads.
Who played Jake from State Farm?Kevin Miles(XVIII)
Kevin Miles is an actor, known for S.W.A.T (2017), Criminal Minds (2019) and Innocent (2010). He is also known as Jake, from State Farm.
What happened to the white guy Jake from State Farm?" According to a follow-up interview in 2014, Jake had quit his part-time job at State Farm and become a seasonal employee for the town of Normal, Ill. He also worked as a bartender at a place called Pub II. He would still get recognized, but admitted that life hadn't changed that much for him.
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Who played the original jake from state farm
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