16 oz. bottle 3.75 g sugar / oz. History Ben and Perry Feigenson opened the Feigenson Brothers Bottling Works in Detroit in 1907. The three original fruit flavored sodas sold well and the company expanded its facilities and line-up over the next decades. In 1921 the brand name was shortened to "Faygo". Rock & Rye flavor was added in the early 1920s along with "Ace-Hi" and several others which have since been discontinued. "Rock & Rye" is also the name of a popular cocktail from the late 19th century made from rye whiskey sweetened with rock candy and flavored with citrus fruits and herbs which was renonwned for its medicinal benefits. Faygo's cherry-cream-soda version of the drink does not seem to have much relationship to the alcoholic version of the drink aside from its sweetness. Was it meant to evoke lost memories of the cocktail during the Prohibition years of the 1920s? Or was it meant as a ready-made mixer for cheap Canadian whiskies which were easy enough to come by in Detroit during those years? Rock and Rye cocktails have made a small comeback in the past few years, but for anyone living in Michigan or familiar with Faygo, the name evokes this unique and subtle flavored soda pop foremost. Faygo has been made at the same Gratiot Avenue bottling plant since 1935. The brand created many well-known and beloved advertising campaigns, commercials and characters in the 1960s - 80s. The family-owned company was sold in 1985 to National Beverage Corporation, a holding company which also owns Shasta, La Croix, Big Shot and several other soda brands. Nowadays Faygo produces over 50 different flavors of carbonated and uncarbonated drinks. Review This has a refreshingly cool flavor, something in between a cherry pop and a cream soda. The taste is fleeting, difficult to place. Its not strongly cherry or vanilla enough to seem wholy one or the other. It has a bit too much citric acid sour punch to be a dreamy cream soda, yet the cherry flavor isn't strong enough to really call it a cherry soda either. It almost has a cola-like dry bitters taste, like a fruity cola. Dr Pepper-ish, or more like Mr. Pibb. A complex and intriguing drink.
Ingredients Carbonated water, high fructose corn syrup, citric acid, caramel color, potassium benzoate (as preservative), FD&C Red #40, artificial flavor, gum arabic. Made by Faygo Beverages, Inc. Detroit MI 48207 USA www.faygo.com Rock and Rye is a term (both generically and brand names) for a bottled liqueur or mixed cocktail composed of rye whiskey and rock candy (crystallized sugar)[1][2] or fruit.[3] As early as 1914, United States government publications discuss disputes regarding beverages labeled "rock and rye", including a case of a beverage so marketed which was found by the Bureau of Chemistry to consist of "water, sugar, glucose, and artificial coloring matters, sold in imitation of a rock and rye cordial".[4] Among non-alcoholic beverages, Rock and Rye continues to be a popular flavor of the Faygo brand of soda pop.[5] Related products mentioned in the early 20th century include Rock and Rum and Rock and Gin.[6] Slow & Low produced by Hochstadter's since 1884 produces a Rock & Rye drink that according to the label is "served straight and as a proper old-fashioned since the 1800's Rock and Rye Union Made with Straight rye Whiskey Raw Honey, Navel Orange, Rock Candy and Bitters." It is 84 Proof Produced by Hochstadter's from Scobyville, NJ. In mediaIn the film National Lampoon's Animal House, Boon (Peter Riegert) orders a "double Rock and Rye and seven “Carlings" at a bar. Mississippi Half Step Uptown Toodeloo by The Grateful Dead, lyrics by Robert Hunter references Rock and Rye in the lyrics. “Half a cup of rock and rye /Farewell to you old southern sky / I'm on my way”[7] Rock and Rye has long been supposed to be a cure for various types of cold and flu. Damon Runyon mentions the belief in one of his tales of Prohibition New York, “The Three Wise Guys”:
References
|