Artificial intelligence (AI) has been on the rise for some time now. It's not only making humans more efficient; it's also revolutionizing the way we do business. In fact, as of 2021, 86% of CEOs note that AI is a mainstay in their offices. From predicting customer behavior to reducing data entry, it’s becoming indispensable in unprecedented ways. Show
This hardly comes as a surprise, considering that, with AI, you can make decisions much faster and more accurately than before. And while using it is still a relatively new concept, it already has multiple business applications. In this article, we are going to go over eight current uses of AI in business. Let’s dive in! Overview of current uses of AI in businessAutomation, data analytics, and natural language processing (NLP) are among the top applications of AI. How do these three domains simplify processes and increase operational efficiency? Here’s how they affect a wide range of businesses:
Other current uses of AI for business include:
With this brief overview, let’s look at use cases for artificial intelligence in some top areas of business. Using artificial intelligence in SalesExpert sellers and sales companies are rethinking the balance between humans and machines in sales. Automation AI is already affecting sales and will continue to do so. According to a study by Harvard Business Review, companies using AI for sales are able to increase their leads by more than 50%, reduce call time by 60-70%, and have cost reductions of 40-60%. Given these numbers, it’s clear as day that leaders seeking to improve their bottom line should look into artificial intelligence. Here are a few current uses of AI in sales:
Using artificial intelligence in MarketingTo improve operational efficiency while increasing customer experience, many organizations and marketing teams are rapidly adopting intelligent technology solutions such as AI. With AI, marketers can acquire a deeper insight into their target consumers. The data obtained can then be utilized to increase conversions while also reducing marketing teams' workload. Here are a few current uses of AI in marketing:
Intelligent algorithms can aid in the personalization of:
Using artificial intelligence in Customer SupportBusinesses work hard to ensure that consumers appreciate their experience with an organization or service and want to tell others about it. Promptly resolving issues is one of the most efficient ways to keep customers happy. But, for scaling businesses, this may be challenging as more and more requests come in. As a result, businesses are introducing AI into customer service teams to enhance the customer service experience. Here are a few current uses of AI in customer support:
Using artificial intelligence in AccountingAs stated previously, AI can automate tedious activities, improve accuracy and efficiency, and uncover hidden trends. It can upload files, read them, and classify them in the correct accounting codes. AI never sleeps, tires, or makes human errors. So it’s no surprise that AI is making headway in this demanding field. Here are a few current uses of AI in accounting:
Using artificial intelligence in Human ResourcesHuman resource professionals are confronted with a drastically different environment than they were prior to the COVID-19 pandemic. As hybrid and remote workforces continue to expand in number, virtual recruiting, as well as a greater emphasis on diversity and inclusion, have introduced new dynamics and reinforced existing ones. New platforms and technologies are required to stay competitive, and AI is at the center of this growth. Here are a few current uses of AI in human resources:
Using artificial intelligence in Contact CentersEvery contact center encounter with a consumer either increases loyalty or pushes customers away. So, efficient customer service is a major focus. Contact centers hold a wealth of data, and AI can help organizations better understand their clients. There has been a lot of interest in deploying AI-based virtual agents that are theoretically indistinguishable from actual people. For now, however, here are the attainable and most popular uses of AI at contact centers:
Using artificial intelligence in OperationsKnown as AIOps, the use of AI in business operations helps many organizations tread the path towards a successful digital transformation. What’s more, the need for corporate agility made operations complex, making it challenging for humans to keep up. AIOps helps with this by automating certain processes and freeing up staff time for higher priority projects. Here are a few current uses of AI in operations:
As we’ve discussed in this piece, AI and Machine Learning have revolutionized and will continue to revolutionize businesses for many years to come. From IT operations to sales, implementing AI into business environments cuts down on time spent on repetitive tasks, improves employee productivity, and enhances the overall customer experience. It also helps avoid mistakes and detect potential crises at a level unattainable to humans. No wonder organizations are leveraging it to improve a number of business areas, from logistics all the way through to recruiting and employment. It’s our conviction that companies at the forefront of AI will reap the financial advantages and dominate the competition in the future. |