Question 1: What’s the biggest challenge for most businesses when going online?
Question 2: When looking to advertise a new business online, what is one of the major benefits of display ads?
Question 3: Website hosting servers have their own unique IP address, what does this address consist of?
Question 4: When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
Question 5: When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?
Question 6: When using a search engine, what is the name of a word or phrase somebody types to find something online?
Question 7: Search engines see the content on a website as written code. How can you help search engines identify the images on your website?
Question 8: When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…
Question 9: There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?
Question 10: A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
Question 11: Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
Question 12: Which of the following is a benefit of Search Engine Marketing (SEM)?
Question 13: Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
Question 14: What is the most important thing to consider when optimising a search engine marketing campaign?
Question 15: Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?
Question 16: When looking to promote your products and services locally, what are the benefits of using search engine ads?
Question 17: Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?
Question 18: Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Question 19: When it comes to mobile, how would you define usability?
Question 20: When looking to advertise your business to mobile users, social media advertising can be really effective because…
Question 21: How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach?
Question 22: When it comes to email marketing, what do we mean by the term A/B testing?
Question 23: Which form of targeting would you use to display ads to people who have previously visited your website?
Question 24: Which of the following is a benefit of search advertising over display advertising?
Question 25: Retargeting allows you to…
Question 26: When creating video marketing content on a budget, what is the first thing you should consider doing?
Question 27: What can you do to help your videos appear in search results?
Question 28: In the world of analytics, the time the user spent on your site is considered which type of data?
Question 29: When using analytics on your website, what do we mean by the term ‘conversion’?
Question 30: When it comes to web analytics, what insights can you gather using analytics tools?
Question 31: Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.
Question 32: What is the benefit of using digital data?
Question 33: When creating a presentation based on lots of data, what principle should you bear in mind?
Question 34:When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
Question 35: When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Question 36: When trying to increase the product sales on your website, one way to achieve this is to_________?
Question 37: Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
Question 38: Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
Question 39: Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
Question 40: If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?
Question 41: How can businesses benefit from using analytics on their website?
Question 42: When considering whether to have a web presence for your business, which of the following is not a major factor?
Question 44: Which are the first steps you should consider when constructing an online business strategy?
Question 45: Google Search Console “Crawl” reports let you monitor…?
Question 46: What’s the first step in the search engine optimisation process for your website?
Question 47: We use them every day, but what is the overall purpose of a search engine?
Question 48: A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
Question 49: Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?
Question 50: Fill the blank: ‘Search engines _________ the internet to discover content.’
Question 51: When ranking websites on search engine results pages, which element of a website do search engines value the most?
Question 52: When optimising a website for search, what impact do meta and title tags have on the search engine?
Question 53: Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
Question 54: Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
Question 55: You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
Question 56: Where does the domain name of a website primarily sit?
Question 57: When you’re building a business website, what purpose does a server have?
Question 58: Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?
Question 59: What is the term we use to describe how search engines categorise each piece of content?
Question 60: Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Question 61: When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
Question 62: When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
Question 63: When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
Question 64: When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Question 65: When advertising using Search Engine Marketing (SEM), you only pay…
Question 66: What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
Question 67: When planning your website, what is one of the key things you should consider?
Question 68: When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?
Question 69: Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?
Question 70: When looking to create video content for your marketing strategy, what three best practices should you look to include?
Question 71: Fill in the blank: When search engines use factors like geolocation, IP address and location-based search terms to produce geographically tailored results, this is called _____________.
Question 72: If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
Question 73: What are three key considerations when evaluating keywords for search engine optimisation?
Question 74: Which search query would trigger an ad based on this keyword: [London portrait photographer]?
Question 75: To improve your website’s SEO performance, when should you consider updating your SEO plan?
Question 76: When trying to promote your business locally, what three key bits of information should be present in your directory listing?
Question 77: Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.
Question 78: Why is it important to reach customers on their mobiles when advertising locally?
Question 79: When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
Question 80: When building a website for a business, what type of design should it have in order to be ‘mobile friendly’?
Question 81: When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?
Question 82: Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of?
Question 83: Why is social media a great tool for your business to build trust and engagement with your audience?
Question 84: What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?
Question 85: Which of the following is a core benefit that content marketing can bring to a business’s online presence?
Question 86: When looking to get noticed locally online, what information should you ensure is on your website as a minimum?
Question 87: Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Question 88:With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Question 89: Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?
Question 90: Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
Question 91: Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?
Question 92: Which of the following would be described as a good business goal to set for your social media campaigns?
Question 93: There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
Question 94: What are the benefits of using social media when looking to advertise your business locally?
Question 95: When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights? A % of people that made a purchase after receiving the email B % of people that opened the email out of the total recipients C % of people who clicked on a link in the email out of the total recipients D % of people who were sent the email against the total number of conversions made Question 96: When advertisers run online ads that typically include an image for people to click on, it’s called…
Question 97: Which of the following is the most accurate analogy for a display advertising network?
Question 98: Which of the following is a key strategy for distributing your video content?
Question 99: What is one of the benefits of using templates for your email marketing campaigns?
Question 100: Why is it important that you set goals when planning your display ad campaigns?
Question 101: If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
Question 102: When using display advertising, what could you include in an ad to achieve the goal of driving more sales?
Question 103: Which of the following factors can impact the open rate of your email campaigns?
Question 104: When planning your display advertising, what does the word ‘placement’ mean?
Question 105: How can you attract social media users to share your video content online?
Question 106: Which of the following is a benefit of display advertising over search advertising?
Question 107: When using analytics programmes on your website, which of these do not fall under the category of a dimension?
Question 108: How can your business benefit from video without making one yourself?
Question 109: When discussing display advertising, what is an ad network?
Question 110: In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
Question 111: How is a spreadsheet defined?
Question 112: Why should you avoid focusing on collecting as much data as possible?
Question 113: When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
Question 114: What do website analytics allow you to do?
Question 115: When using analytics programmes on your website, which of these do not fall under the category of a metric?
Question 116: Analytics can help optimise your website for which of the following?
Question 117: If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
Question 118: Which of these is not a benefit for businesses using fully integrated e-commerce platforms?
Question 119: How do you handle data in analytics to gain greater insights into our audience’s behaviour?
Question 120: When looking to expand your business internationally on social media, what should you do first?
Question 121: Fill the blank: In the world of display advertising, remarketing is a way to _________.
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