The advertising budget of a company is based on the following factors:
The following steps are followed to set up this budget –
You are free to use this image on your website, templates, etc, Please provide us with an attribution link Article Link to be HyperlinkedFor eg: Source: Advertising Budget (wallstreetmojo.com) The most common methods are discussed as follows:
You are free to use this image on your website, templates, etc, Please provide us with an attribution link Article Link to be HyperlinkedFor eg: Source: Advertising Budget (wallstreetmojo.com) StrategiesLet us have a look at some strategies a company can follow. You are free to use this image on your website, templates, etc, Please provide us with an attribution link Article Link to be HyperlinkedFor eg: Source: Advertising Budget (wallstreetmojo.com)
AdvantagesLet us have a look at some advantages a company can follow.
Disadvantages
Ever wondered why companies spend so much on running advertisements? The company intends to attract audiences to its brand name through advertisement. Advertisement helps a company reach out to larger audiences and introduce them to its products and services. Because of this, the sales increase, which enables the company to earn more profits. It is important that before setting the advertising budget, the company’s objective is understood. ConclusionA company should set up its advertising budget after understanding and evaluating its advertising objectives and the need for advertising. Recommended ArticlesThis article has been a guide to the Advertising Budget and its definition. Here we discuss the process of creating an advertising budget, its methods, and its advantages, disadvantages, and importance. You can learn more about it from the following articles – Marketing
A) percentage-of-sales method B) affordable method C) competitive-parity method D) objective-and-task method E) regression method Answer: C) competitive-parity method PR and Advertising
A) affordable method B) percentage-of-sales method C) competitive-parity method D) objective-and-task method E) integrated method Answer: C) competitive-parity method |