Adding More Wow to Your Stay. For a stepped-up version of the Red Roof brand, there’s Red Roof PLUS+®. PLUS+ is the brand extension perfect for franchisees looking to revive their hotel at a reasonable cost—and position their property for optimal return. With our NextGen® redesign, guests get more value and an enhanced experience in a hotel engineered for Upscale Economy® efficiency. We tested our NextGen® renovation program for over two years before it was introduced. Guests wanted enhanced technology and electronics, and more comforts of home, so we delivered. The response? An overwhelmingly wowed customer base. Thinking about an upgrade?With over 70 locations and counting, Red Roof PLUS+® is for guests seeking upscale accommodations at a value price—and franchisees looking for premier status in the economy hotel category. PLUS+ properties have all NextGen® upgrades, including wood-like flooring, 37” – 39” flat-screen TVs with 36 HD channels, high-end bedding, additional electrical outlets, spa-inspired baths with vessel sinks, and a smoke-free environment. Outside signage and enhanced LED lighting also designate a PLUS+ property. 90% Franchise Satisfaction*. |