What happened to the sourdough grilled chicken club?

What happened to the sourdough grilled chicken club?

Jack in the Box puts together the new Grilled Chicken Sandwich as a replacement for their discontinued Sourdough Grilled Chicken Club.

Jack in the Box's Grilled Chicken Sandwich features a "juicier, tastier, and better," grilled chicken breast filet served with lettuce, tomato, and Good Good Sauce on toasted sourdough bread.

Prices vary but the Grilled Chicken Sandwich goes $6.69 at my local Jack in the Box here in Southern California.

Photo via Jack in the Box.


What happened to the sourdough grilled chicken club?

Birch Photographer/Shutterstock

It's been nearly three years since Popeyes debuted its infamous chicken sandwich on August 12, 2019 — a date that, as we now know, became the catalyst for the fast-food chicken sandwich war that is still raging on to this day. We've seen just about every major fast-food eatery launch a chicken sandwich of its own in the time since that fateful August day, all with the hopes of dethroning the version deemed the best in the biz. But while most chains are vying to win over the poultry lovers of the nation with a fried version of the succulent sammie, one fast-food restaurant boldly went where nearly no other has gone in the last three years and released an unbreaded take on the industry's trendiest food. Per Chew Boom, California-based Jack In The Box introduced a new grilled chicken sandwich at participating locations earlier this summer on June 4, which Business Wire reports recently became available at restaurants nationwide on June 30.

A replacement for the eatery's discontinued Sourdough Grilled Chicken Club, the Grilled Chicken Sandwich consists of a "grilled 100% all-white-meat chicken fillet, lettuce, tomatoes, and Good Good Sauce all on top of Jack's sourdough bun." It is described as being both "juicier" and "tastier" than its predecessor — though, for at least one YouTube food reviewer, JitB's newest menu item didn't quite live up to the hype.

Size matters to this reviewer

In a time where crispy chicken sandwiches are ruling the fast food world, Jack In The Box did the unthinkable this summer and launched a new grilled chicken sammie, per Chew Boom. Available now at locations nationwide, the chain's new-and-improved Grilled Chicken Sandwich was poised to be "juicier, tastier and better than ever." However, when YouTuber Peep This Out put those words to the test, he found JitB's newest entree didn't exactly come as advertised.

"It's not really juicy, it's not really tastier, it's just okay, but it's very, very tiny," the YouTuber said in their review, noting that the sandwich was hardly worth its $7.00 price tag. "At least look a little bit like the picture you're advertising outside of the restaurant ... Like I said, I'm really disappointed by the size of this and I keep coming back to it because it is a major thing that's really sticking out outside of the flavor," they added.

The YouTuber was hardly alone with his opinion, either, as The Impulsive Buy also found Jack In The Box's new Grilled Chicken Sandwich to be a bit of a flop. "I can't say I've ever had a GREAT fast food grilled chicken sandwich, and that's still the case," the outlet wrote, ultimately awarding it the dismal score of six out of 10, which was only half a point higher than Peep This Out's rating of 5.5/10.

What happened to the sourdough grilled chicken club?
Shutterstock

Jack in the Box recently shocked fans when it announced that it would be discontinuing its most popular menu item: the Sourdough Jack. The sourdough burger would be permanently removed from the menu, the company posted on its social media on Tuesday, and fans were encouraged to say goodbye. However, some followers quickly caught on that the announcement was nothing but an attempt at an April Fool's Day joke. A successful one? We'll let you be the judges of that.

If you're a fan of the Sourdough Jack—which is in its thirtieth year and predates Burger King's popular Sourdough King by more than two decades—the announcement of its retirement would have come as a major surprise. The California-based burger chain had made no previous mentions of menu changes, and with National Sourdough Bread Day upon us, the news seemed to be coming at the worst possible time.

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Jack, the fictional CEO and spokesperson of Jack in the Box, took to Instagram and Twitter on Tuesday to break the devastating news. "Hate to sour your day, but sadly I'm taking the Sourdough Jack off our menu," read the Tweet. Some fans saw through it quickly: "Dumb April Fools stunt, Jack," remarked one user. But others openly expressed frustration and surprise. "What!?! Why ?!? This is the only thing that kept me going back," exclaimed another.

Matters were only made worse by the seemingly boilerplate responses customers received in response to their complaints. "This wasn't an easy decision, but we hope you'll stay in the Box with the rest of our delicious menu!" the company consoled one customer, unconvincingly. Fans were even led to believe that Jack in the Box, in retiring the sandwich, was admitting defeat to Sourdough rival Burger King. It was, all in all, a rough 48 hours for fans of the West Coast franchise.

It all came to a head earlier this week, however, when the Jack in the Box Twitter announced that the menu change was an April Fool's Day joke—in celebration both of the Sourdough Jack's thirtieth year and National Sourdough Bread Day. After breaking the news, Jack patched things up with his fans with an offer of a free Sourdough Jack with qualifying purchases made on the Jack app. Nobody likes being fooled, but who can say no to a free sourdough burger?

For more on the latest fast-food trends, check out the 6 Most Anticipated Fast-Food Menu Items Launching This Year. And don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.

Owen Duff

Owen Duff is a freelance journalist based in Vermont, home of Ben & Jerry’s. Read more about Owen

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