What strategies were used by companies to maximize their profits during the Gilded Age?

 
The late nineteenth century saw the rise of "big business" in important areas of economic activity.  ("Big" is never defined precisely, but the quantitative term is popularly used to connote something important.)  Big business firms were institutions that used management to control economic activity.  Big business firms broke themselves into different functions, or "departments," and used managers to coordinate the work of departments, and "middle managers" to coordinate work among departments.
Railroads were the first "big businesses" in the United States.  After railroad companies began to operate on tracks that stretched for fifty and more miles, their owners soon realized that they had to divide responsibilities among different managers, with coordination of the various functions of the company--from soliciting business, to operating trains, to maintaining facilities, to financing everything.   By the 1850s railroad executives were perfecting systems of managerial control over their ever more complex firms.
After the railroads pioneered the formation of "big business," big businesses appeared  in manufacturing and distribution.

Big city department stores were a form of "big business."  They combined many different retail operations in one organization, and placed them together in one building.  By 1912 department stores were principal features of the downtown districts of every city.

Still other big businesses, mail order firms such as Sears, Roebuck, were by 1912 serving rural areas and small towns.

Thus when Americans shopped in 1912, they were likely to encounter a "big business."  In their stores, moreover, they were likely to find products manufactured by "big businesses."

The "big business" form of organization spread rapidly in manufacturing industries after about 1870.

In some lines of manufacturing, there were advantages to have a single organization control raw materials, transportation, fabrication, and distribution.  When he sold his steel company in 1901, for example, Andrew Carnegie was the most efficient--and the wealthiest--steel maker in the world.  Carnegie steel had control over sources of coal, coke, and iron ore.  Carnegie steel exercised control over ships and railroads that brought raw materials to its mills in the Pittsburgh district.  Carnegie insisted on his mill remaining the most advanced of their day.  Not only did Carnegie Steel manufacture steel, the company also produced finished products like railroad rails and bridge girders.  All of these operations were in a single managerial organization.  Managers controlled the flow of materials.  Carnegie Steel was so efficient that it could undercut all of its competitors and still make large profits.

Meatpacking was another industry that witnessed the rise and perfection of "big business" forms.  After 1870, several Chicago meatpackers built huge, complex organizations for purchasing animals, butchering them, and distributing meat to markets all across the nation.  Their companies used all of the byproducts of the animals they slaughtered.  Skins went into leather goods, hoofs into glue, bones into fertilizer, and fat into soap. One wag commented that the only part of the hog the Chicago packers did not use and sell was the squeal!

What strategies were used by companies to maximize their profits during the Gilded Age?
By the end of the nineteenth century, Standard Oil, led by John D. Rockefeller, dominated the refining and distribution of petroleum products in the United States, and extended its reach well beyond the nation's borders.
When an entrepreneur like Carnegie was successful in building an efficient organization to control manufacturing processes, he drove competitors out of business.  A steel maker either had to compete by mimicking Carnegie's managerial techniques, or go into a niche, or specialized, market that the big steel companies did not enter.  In the case of meatpacking, by 1900 thousands of local butchers found themselves squeezed, because they were less efficient than the Chicago packers.  Small shopkeepers sometimes faced ruin from large department store competitors.  These businesses following older, more traditional practices sometimes fueled popular sentiment to "bust" the trusts.

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What strategies were used by companies to maximize their profits during the Gilded Age?

From the ashes of the American Civil War sprung an economic powerhouse.

The factories built by the Union to defeat the Confederacy were not shut down at the war's end. Now that the fighting was done, these factories were converted to peacetime purposes. Although industry had existed prior to the war, agriculture had represented the most significant portion of the American economy.

After the war, beginning with the railroads, small businesses grew larger and larger. By the century's end, the nation's economy was dominated by a few, very powerful individuals. In 1850, most Americans worked for themselves. By 1900, most Americans worked for an employer.

The growth was astounding. From the end of Reconstruction in 1877 to the disastrous Panic of 1893, the American economy nearly doubled in size. New technologies and new ways of organizing business led a few individuals to the top. The competition was ruthless. Those who could not provide the best product at the cheapest price were simply driven into bankruptcy or were bought up by hungry, successful industrialists.

What strategies were used by companies to maximize their profits during the Gilded Age?

Courtesy of Francois Micheloud

The cartoon reads "One sees his (Uncle Sam's) finish unless good government retakes the ship"

The so-called captains of industry became household names: John D. Rockefeller of Standard Oil, Andrew Carnegie of Carnegie Steel, and J. Pierpont Morgan, the powerful banker who controlled a great many industries. Their tactics were not always fair, but there were few laws regulating business conduct at that time.

What strategies were used by companies to maximize their profits during the Gilded Age?

The "Molly Maguires" were a band of 19th century Irish immigrant laborers who struggled to survive in American industry. They organized labor unions and were not averse to violence, as this "coffin notice," delivered to three bosses, suggests.

Industrial Strength

Nevertheless, the American economy grew and grew. By 1914, the small nation once seen as a playground for European empires had now surpassed them all. The United States had become the largest industrial nation in the world.

However, the prosperity of America did not reach everyone. Amid the fabulous wealth of the new economic elite was tremendous poverty. How did some manage to be so successful while others struggled to put food on the table? Americans wrestled with this great question as new attitudes toward wealth began to emerge.

What role did the government play in this trend? Basically, it was pro-business. Congress, the Presidents, and the Courts looked favorably on this new growth. But leadership was generally lacking on the political level. Corruption spread like a plague through the city, state, and national governments. Greedy legislators and "forgettable" Presidents dominated the political scene.

True leadership, for better or for worse, resided among the magnates who dominated the Gilded Age.


Page 2

What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

The transcontinental railway was completed with a jubilant celebration on May 10, 1869, when the rails connecting the Central Pacific and Union Pacific Railroads were joined at Promontory, Utah.

The locomotive was not an invention of the Gilded Age. Indeed Americans had traveled by rail in the decades that preceded the Civil War. But such travel was risky.

Passengers often sat in the same room as a wood burner and had to be watchful of wayward sparks landing on their clothing. Braking systems were not always trustworthy. Several engines even exploded while trying to reach a destination.

Traveling also represented a tremendous investment in time. Rail passengers often had to change trains frequently because the width between tracks varied from company to company. Such a journey could be uncomfortable, boring, and dangerous.

Give Me a Brake

After the Civil War many rail problems were solved. George Westinghouse invented the air brake and trains could stop more reliably as a result. Railroad firms agreed on a standard width between tracks to reduce transfers. The Pullman Car Company produced sleeper cars and dining cars to make travel more comfortable.

The Transcontinental Railroad

What strategies were used by companies to maximize their profits during the Gilded Age?

Map of Transcontinental Railroad Lines, 1880s

Soon after the railroad made its appearance in the U.S. in the 1830s, Americans dreamed of linking the Atlantic and Pacific Oceans by rail. A transcontinental railroad would allow for settlement of the west, open new markets for eastern manufacturers, and bring relief to overcrowded eastern cities.

Some even believed that it was divinely intended that Americans should control the whole of the continental U.S. In 1845, a Democratic journalist named John L. O'Sullivan coined the phrase "manifest destiny."

"... the right of our manifest destiny to over spread and to possess the whole of the continent which Providence has given us for the development of the great experiment of liberty and federaltive development of self government entrusted to us....

Steaming locomotives would hasten western settlement, spread democratic values, and increase the size of the United States (Arizona, Oklahoma, New Mexico etc., were not yet states, only territories). Western settlement was a paramount national interest. As such, the federal government awarded the contract to link the coasts by rail to two companies, the Union Pacific and the Central Pacific.

I've Been Working on the Railroad

Union Pacific workers, many of whom were Irish and Chinese immigrants, started at Omaha, Nebraska, and hammered their way westward. From Sacramento, California, the Central Pacific made its way eastward with the assistance of thousands of Chinese immigrants.

Those working on the railroad gave their sweat and sometimes their lives blasting through the often unforgiving terrain. Other dangers that workers faced were disease, searing summer heat, freezing temperatures in the mountains, Native American raids and the lawlessness and violence of pioneer towns.

The Golden Spike

The government declared that the two lines would merge at Promontory Summit near Ogden, Utah. On May 10, 1869, Leland Stanford, representing the Central Pacific Railroad, was provided the honor to hammer a golden spike into the ground that marked the completion of the coast-to-coast line. Celebrations erupted across the land. Even the Liberty Bell tolled once again to commemorate the occasion.

Soon, other transcontinental lines were constructed and travel across the continent became worlds simpler, less expensive, and much faster, than by the old Conestoga wagon.

On the Right Track

The engineering achievement was monumental. The costs of the operation to railroads were enormous. Tens of thousands of workers had to be paid, sheltered, and fed. Tons of steel and wood were required.

However, the economic incentives to railroads were enormus. The government offered generous loans to companies who were willing to assume the risk. The greatest reward was land. For each mile of track laid by the Central and Union Pacific Railroads, the companies received 640 acres of public land. In other rail projects, state governments often kicked in additional acres for a growing number of rail companies.

The Interstate Commerce Commission

All in all, the railroads received nearly 200 million acres of land from the U.S. government for fulfilling contracts. Directors of some railroads made fortunes. Foremost among the railroad tycoons were Cornelius Vanderbilt, James J. Hill, and Jay Gould.

But freight railroad abuses grew rampant. Money lined the pockets of greedy public officials who awarded generous terms to the railroads. Railroad companies set their own shipping rates.

Sometimes it was more expensive for a small farmer to ship goods to a nearby town than to a faraway city. Because the companies kept their rates secret, one farmer could be charged more than another for the same freight transport.

To reduce competition, railroad companies established pools. These were informal arrangements between companies to keep rates above a certain level. Consequently, the public suffered. Finally, in 1887, Congress responded to public outcry by creating the Interstate Commerce Commission to watch over the rail industry. This was the nation's first regulatory agency. Due to inconcise wording in its enabling legislation, the ICC was largely ignored until the early 20th century.

But the public also reaped great benefits. Eastern businessmen could now sell their goods to California citizens. As a result of improved transportation all Americans had access to more goods at a cheaper price. The westward movement was greatly accelerated. Those seeking a new start in life could much more easily "go west.".

No industrial revolution can occur without a transport web. The nation was now bound together by this enormous network and its citizens were ready to reap the rewards.


Page 3

What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

"What a Funny Little Government!" Cartoonist Horace Taylor pokes fun at John D. Rockefeller in this cartoon which appeared in The Verdict, a partisan magazine of the day.

He was America's first billionaire.

In a pure sense, the goal of any capitalist is to make money. And John D. Rockefeller could serve as the poster child for capitalism. Overcoming humble beginnings, Rockefeller had the vision and the drive to become the richest person in America.

At the turn of the century, when the average worker earned $8 to $10 per week, Rockefeller was worth millions.

Robber Baron or Captain of Industry?

What strategies were used by companies to maximize their profits during the Gilded Age?

John D. Rockefeller (1839-1937)

What was his secret? Is he to be placed on a pedestal for others as a "captain of industry?" Or should he be demonized as a "robber baron." A robber baron, by definition, was an American capitalist at the turn of the 19th century who enriched himself upon the sweat of others, exploited natural resources, or possessed unfair government influence.

Whatever conclusions can be drawn, Rockefeller's impact on the American economy demands recognition.

Rockefeller was born in 1839 in Moravia, a small town in western New York. His father practiced herbal medicine, professing to cure patients with remedies he had created from plants in the area. John's mother instilled a devout Baptist faith in the boy, a belief system he took to his grave. After being graduated from high school in 1855, the family sent him to a Cleveland business school.

Young John Rockefeller entered the workforce on the bottom rung of the ladder as a clerk in a Cleveland shipping firm. Always thrifty, he saved enough money to start his own business in produce sales. When the Civil War came, the demand for his goods increased dramatically, and Rockefeller found himself amassing a small fortune.

He took advantage of the loophole in the Union draft law by purchasing a substitute to avoid military service. When Edwin Drake discovered oil in 1859 in Titusville, Pennsylvania, Rockefeller saw the future. He slowly sold off his other interests and became convinced that refining oil would bring him great wealth.

Waste Not...

Rockefeller introduced techniques that totally reshaped the oil industry. In the mid-19th century, the chief demand was for kerosene. In the refining process, there are many by-products when crude oil is converted to kerosene. What others saw as waste, Rockefeller saw as gold. He sold one byproduct paraffin to candlemakers and another byproduct petroleum jelly to medical supply companies. He even sold off other "waste" as paving materials for roads. He shipped so many goods that railroad companies drooled over the prospect of getting his business.

Rockefeller demanded rebates, or discounted rates, from the railroads. He used all these methods to reduce the price of oil to his consumers. His profits soared and his competitors were crushed one by one. Rockefeller forced smaller companies to surrender their stock to his control.

Standard Oil — a Trust-worthy Company?

What strategies were used by companies to maximize their profits during the Gilded Age?

John D. Rockefeller had to perform a delicate balancing act to maintain his reputation as a philanthropist while living the live of a wealthy businessman.

This sort of arrangement is called a trust. A trust is a combination of firms formed by legal agreement. Trusts often reduce fair business competition. As a result of Rockefeller's shrewd business practices, his large corporation, the Standard Oil Company, became the largest business in the land.

As the new century dawned, Rockefeller's investments mushroomed. With the advent of the automobile, gasoline replaced kerosene as the number one petroleum product. Rockefeller was a bona fide billionaire. Critics charged that his labor practices were unfair. Employees pointed out that he could have paid his workers a fairer wage and settled for being a half-billionaire.

Before his death in 1937, Rockefeller gave away nearly half of his fortune. Churches, medical foundations, universities, and centers for the arts received hefty sums of oil money. Whether he was driven by good will, conscience, or his devout faith in God is unknown. Regardless, he became a hero to many enterprising Americans.


Page 4

What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

By the time he died in 1919, Carnegie had given away $350,695,653. At his death, the last $30,000,000 was likewise given away to foundations, charities and to pensioners.

Oil was not the only commodity in great demand during the Gilded Age. The nation also needed steel.

The railroads needed steel for their rails and cars, the navy needed steel for its new naval fleet, and cities needed steel to build skyscrapers. Every factory in America needed steel for their physical plant and machinery. Andrew Carnegie saw this demand and seized the moment.

Humble Roots

Like John Rockefeller, Andrew Carnegie was not born into wealth. When he was 13, his family came to the United States from Scotland and settled in Allegheny, Pennsylvania, a small town near Pittsburgh. His first job was in a cotton mill, where he earned $1.20 per week.

His talents were soon recognized and Carnegie found himself promoted to the bookkeeping side of the business. An avid reader, Carnegie spent his Saturdays in the homes of wealthy citizens who were gracious enough to allow him access to their private libraries. After becoming a telegrapher for a short while, he met the head of a railroad company who asked his services as a personal secretary.

What strategies were used by companies to maximize their profits during the Gilded Age?

Millionaire Andrew Carnegie spoke against irresponsibility of the wealthy and sharply criticized ostentatious living.

During the Civil War, this man, Thomas Scott, was sent to Washington to operate transportation for the Union Army. Carnegie spent his war days helping the soldiers get where they needed to be and by helping the wounded get to hospitals. By this time, he had amassed a small sum of money, which he quickly invested. Soon iron and steel caught his attention, and he was on his way to creating the largest steel company in the world.

Vertical Integration: Moving on Up

When William Kelly and Henry Bessemer perfected a process to convert iron to steel cheaply and efficiently, the industry was soon to blossom.

Carnegie became a tycoon because of shrewd business tactics. Rockefeller often bought other oil companies to eliminate competition. This is a process known as horizontal integration. Carnegie also created a vertical combination, an idea first implemented by Gustavus Swift. He bought railroad companies and iron mines. If he owned the rails and the mines, he could reduce his costs and produce cheaper steel.

Carnegie was a good judge of talent. His assistant, Henry Clay Frick, helped manage the Carnegie Steel Company on its way to success. Carnegie also wanted productive workers. He wanted them to feel that they had a vested interest in company prosperity so he initiated a profit-sharing plan.

All these tactics made the Carnegie Steel Company a multi-million dollar corporation. In 1901, he sold his interests to J.P. Morgan, who paid him 500 million dollars to create U.S. Steel.

Giving Back

Retirement did not take him out of the public sphere. Before his death he donated more than $350 million dollars to public foundations. Remembering the difficulty of finding suitable books as a youth, he helped build three thousand libraries. He built schools such as Carnegie-Mellon University and gave his money for artistic pursuits such as Carnegie Hall in New York.

Andrew Carnegie was also dedicated to peace initiatives throughout the world because of his passionate hatred for war. Like Rockefeller, critics labeled him a robber baron who could have used his vast fortunes to increase the wages of his employees. Carnegie believed that such spending was wasteful and temporary, but foundations would last forever. Regardless, he helped build an empire that led the United States to world power status.


Page 5

What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

J.P. Morgan invested in everything from Thomas Edison's electric company to railroads and steel companies to insurance firms.

Not all of the tycoons of the Gilded Age were rags-to-riches stories. J. Pierpont Morgan was born into a family of great wealth. His father had already made a name for himself in the banking industry. With Morgan's family resources, he enjoyed the finest business education money could buy.

He did not scratch and claw his way to the top of any corporate ladder. His father arranged for an executive track position at one of New York's finest banks. Regardless of his family's advantages, Morgan had a great mind of his own. He set out to conquer the financial world, and conquer it he did.

Morgan the Banker

Morgan's first business ventures were in banking. By 1860, he had already established his own foreign exchange office. He knew the power of investment. Not content to control just the banking industry, he bought many smaller ventures to make money.

During the Civil War, he paid the legally allowed fee to purchase a substitute soldier and evaded military service. Morgan made handsome profits by providing war materials. One of his enterprises sold defective rifles to the Union army. Upon later investigations, he was declared ignorant of the poor quality of his guns and was cleared of all charges.

After the war, he set out to corner the nation's financial markets. When the Panic of 1873 rocked the nation's economy, Morgan protected himself wisely and emerged in the aftermath as the king of American finance.

What strategies were used by companies to maximize their profits during the Gilded Age?

J.P. Morgan was one of the organizers of the World Fair held in Chicago in 1893.

Despite his label as a robber baron, Morgan felt his investments benefited America. His railroad dealings helped consolidate many smaller, mismanaged firms, resulting in shorter trips and more dependable service. Two times during financial panics he allowed the federal government to purchase his vast gold supplies to stop the spiral of deflation.

He owned a bridge company and a tubing company. His most renowned purchase was in 1901, when he bought the Carnegie Steel Company for $500 million to create U.S. Steel. Within ten years U.S. Steel was worth over a billion dollars.

Morgan's actions marked a shift in thinking among American industrialists. He proved that it was not necessary to be a builder to be successful. Smart investment and efficient consolidation could yield massive profits. Young entrepreneurs shifted their goals to banking in the hopes of mirroring Morgan's success.

Trouble with the Government

For all his accomplishments, he was harshly criticized. The first decade of the twentieth century brought challenges to Morgan from the government. His Northern Securities railroad company was deemed illegal under federal antitrust law, the first such action by the national government. He was investigated by Congress for his control of the financial markets. Even U.S. Steel was forced to relinquish its monopoly.

What strategies were used by companies to maximize their profits during the Gilded Age?

Things you don't see everyday: A cancelled check for three million dollars from J.P. Morgan to the Northern Pacific Syndicate.

Jaded by the criticism, Morgan moved to Europe, where he lived his final days. He was a favorite target of intellectuals who claimed that such tycoons robbed the poor of their deserved wealth. He was a hero to enterprising financiers across the land who dreamed of following his example. That is, of course, unless they were destroyed by his shrewd, fierce tactics.


Page 6

What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

Social Darwinism fueled the popularity of "Friendly visitors" in the field of social work. These upper class women believed it was their Christian duty to help the poor by providing positive moral role models.

Not everybody was getting rich. The new wealthy class, although more prominent, larger, and richer than any class in American history, was still rather small.

People soon began to ask fundamental questions. How did one get rich in America? Was it because of a combination of hard work and intelligence? Was it because of inheritance? Did education and skill play a role? Or was it simply luck?

Old attitudes about the importance of inheritance were still prevalent, but new ideas also emerged. Among the most popular were Social Darwinism, the Gospel of Wealth, and Algerism.

Surivival of the Fittest

When a popular conception of "survival of the fittest" grew from Charles Darwin's idea of the process of natural selection in the wild, the world was forever changed. Church leaders condemned him as a heretic, and ordinary people everywhere cringed at the idea that humans may have evolved from apes. It was inevitable that intellectuals would soon point Darwin's concepts at human society.

These Social Darwinists, led by Herbert Spencer and William Graham Sumner, believed that the humans who were the most fit became the most successful. Whatever people had the necessary skills to prosper — perhaps talent, brains, or hard work — would be the ones who would rise to the top. Why were some people poor? To the Social Darwinist, the answer was obvious. They simply did not have the required skills.

What strategies were used by companies to maximize their profits during the Gilded Age?

Biltmore Estate in Asheville, North Carolina

Social Darwinists went further in their application of Darwin. Darwin stated that the weaker members of a species in nature would die and that over time only the stronger genes would be passed on. Social Darwinists believed the same should happen with humans. They opposed government handouts, or safety regulations, or laws restricting child labor. Such actions would coddle the weak, and the unfit would be allowed to survive.

Gospel of Wealth

Some Americans tried to reconcile their Christian beliefs with Social Darwinism. Because the Church had been such an opponent of Darwin's ideas, it was difficult for religious folks to accept Social Darwinism.

Andrew Carnegie and John Rockefeller both agreed that the most successful people were the ones with the necessary skills. But they each believed that God played a role in deciding who got the skills.

Because God granted a select few with the talent to be successful, Christian virtue demanded that some of that money be shared. This is where the difference lies between the hardcore Social Darwinist and the proponent of the Gospel of Wealth. Carnegie and Rockefeller became philanthropists — wealthy citizens who donated large sums of money for the public good.

What strategies were used by companies to maximize their profits during the Gilded Age?

Horatio Alger wrote popular rags-to-riches novels, such as Ragged Dick; or, Street Life in New York. Many of these books were written as an example to young boys, teaching that the virtues of hard work would eventually pay off.

Horatio Alger's American Dream

A third influence American thinking was Horatio Alger. Alger was not an intellectual; rather, he wrote dime novels for the hordes of immigrant masses rushing to America's shores. Although he penned many stories, each book answered the question of how to get rich in America. Alger believed that a combination of hard work and good fortune — pluck and luck, in his words — was the key.

A typical Alger story would revolve around a hardworking immigrant who served on the bottom rung of the corporate ladder, perhaps as a stock boy. One day he would be walking down the street and see a safe falling from a tall building. Our hero would bravely push aside the hapless young woman walking below and save her life. Of course, she was the boss's daughter. The two would get married, and he would become vice-president of the corporation.

This is what the masses wished to believe. Success would not come to a select few based on nature or divine intervention. Anyone who worked hard could make it in America if they caught a lucky break. This idea is the basis for the "American Dream."

Is Alger's dream a reality or just folklore? There simply is no answer. Thousands of Americans have found this idyllic path, but as many or more have not.


Page 7

What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

Impeachment trial ticket

The Gilded Age will be remembered for the accomplishments of thousands of American thinkers, inventors, entrepreneurs, writers, and promoters of social justice. Few politicians had an impact on the tremendous change transforming America. The Presidency was at an all-time low in power and influence, and the Congress was rife with corruption. State and city leaders shared in the graft, and the public was kept largely unaware. Much like in the colonial days, Americans were not taking their orders from the top; rather, they were building a new society from its foundation.

The American Presidents who resided in the White House from the end of the Civil War until the 1890s are sometimes called "the forgettable Presidents." A case-by-case study helps illustrates this point.

Andrew Johnson was so hated he was impeached and would have been removed from office were it not for a single Senate vote.

A Soldier in the White House

Ulysses S. Grant was a war hero but was unprepared for public office. He had not held a single elected office prior to the Presidency and was totally naive to the workings of Washington. He relied heavily on the advice of insiders who were stealing public money. His secretary of war sold Indian land to investors and pocketed public money. His private secretary worked with officials in the Treasury Department to steal money raised from the tax on whiskey.

Many members of his Administration were implicated in the Crédit Mobilier scandal, which defrauded the American public of common land. Grant himself seemed above these scandals, but lacked the political skill to control his staff or replace them with officers of integrity.

Electoral Woes

What strategies were used by companies to maximize their profits during the Gilded Age?

Rutherford B. Hayes was elected in 1876 by a margin of one electoral vote.

His successor was Rutherford B. Hayes. Hayes himself had tremendous integrity, but his Presidency was weakened by the means of his election. After the electoral votes were counted, his opponent, Samuel Tilden, already claimed a majority of the popular vote and needed just one electoral vote to win. Hayes needed twenty. Precisely twenty electoral votes were in dispute because the states submitted double returns — one proclaiming Hayes the victor, the other Tilden. A Republican-biased electoral commission awarded all 20 electoral votes to the Republican Hayes, and he won by just one electoral vote.

While he was able to claim the White House, many considered his election a fraud, and his power to rule was diminished.

Assassination

James Garfield succeeded Hayes to the Presidency. After only four months, his life was cut short by an assassin's bullet. Charles Guiteau, the killer, was so upset with Garfield for overlooking him for a political job that he shot the President in cold blood on the platform of the Baltimore and Potomac train station.

What strategies were used by companies to maximize their profits during the Gilded Age?

James A. Garfield

Vice-President Chester Arthur became the next leader. Although his political history was largely composed of appointments of friends, the tragedy that befell his predecessor led him to believe that the system had gone bad. He signed into law the Pendleton Civil Service Act, which opened many jobs to competitive exam rather than political connections. The Republican Party rewarded him by refusing his nomination for the Presidency in 1884.

One President impeached, one President drowning in corruption, one President elected by possible fraud, one President assassinated, and one disgraced by his own party for doing what he thought was right. Clearly this was not a good time in Presidential history.

Congressional Supremacy

This was an era of Congressional supremacy. The Republican party dominated the Presidency and the Congress for most of these years. Both houses of Congress were full of representatives owned by big business.

Laws regulating campaigns were minimal and big money bought a government that would not interfere. Similar conditions existed in the states. City governments were dominated by political machines. Members of a small network gained power and used the public treasury to stay in power — and grow fabulously rich in the process.

Not until the dawn of the 20th century would serious attempts be made to correct the abuses of Gilded Age government.


Page 8

What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

Labor laws were passed after the disastrous 1911 Triangle Shirtwaist Company fire. 146 people were killed because the company owners had locked doors in an attempt to keep the workers from leaving.

In the mid-19th century, the vast majority of American work was still done on the farm. By the turn of the 20th century, the United States economy revolved around the factory.

Most Americans living in the Gilded Age knew nothing of the millions of Rockefeller, Carnegie and Morgan. They worked 10 hour shifts, 6 days a week, for wages barely enough to survive. Children as young as eight years old worked hours that kept them out of school. Men and women worked until their bodies could stand no more, only to be released from employment without retirement benefits. Medical coverage did not exist. Women who became pregnant were often fired. Compensation for being hurt while on the job was zero.

What strategies were used by companies to maximize their profits during the Gilded Age?

This 1899 political cartoon, published in The Verdict, represents the growing disparity between the rich and poor classes in America. This disproportion fomented the formation of anti-trust laws in the following decade.

Come Together

Soon laborers realized that they must unite to demand change. Even though they lacked money, education, or political power, they knew one critical thing. There were simply more workers than there were owners.

Unions did not emerge overnight. Despite their legal rights to exist, bosses often took extreme measures, including intimidation and violence, to prevent a union from taking hold. Workers, too, often chose the sword when peaceful measures failed.

Many Americans believed that a violent revolution would take place in America. How long would so many stand to be poor? Industrial titans including John Rockefeller arranged for mighty castles to be built as fortresses to stand against the upheaval they were sure was coming.

Slowly but surely unions did grow. Efforts to form nationwide organizations faced even greater difficulties. Federal troops were sometimes called to block their efforts. Judges almost always ruled in favor of the bosses.

What strategies were used by companies to maximize their profits during the Gilded Age?

Illinois Labor History Society

Chicago "Anarchists." In 1886, protesting for an 8-hour work day led to the Haymarket Riot.

The workers often could not agree on common goals. Some flirted with extreme ideas like Marxism. Others simply wanted a nickel more per hour. Fights erupted over whether or not to admit women or African Americans. Immigrants were often viewed with hostile eyes. Most did agree on one major issue — the eight-hour day. But even that agreement was often not strong enough glue to hold the group together.

Organized labor has brought tremendous positive change to working Americans. Today, many workers enjoy higher wages, better hours, and safer working conditions. Employers often pay for medical coverage and several weeks vacation. Jobs and lives were lost in the epic struggle for a fair share. The fight sprouted during the Gilded Age, when labor took its first steps toward unity. It began with the Great Upheaval.


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What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

Young cotton mill worker

It started with a 10% pay cut. When leaders of the Baltimore and Ohio Railroad Company ordered this second reduction in less than eight months, railroad workers in Martinsburg, West Virginia decided they had had enough. On July 16, 1877, workers in that town drove all the engines into the roundhouse and boldly declared that no train would leave until the owners restored their pay. The local townspeople gathered at the railyard to show their support for the strikers. A great showdown was on.

Strikes or other actions seen as disturbances are usually handled at the local level. The mayor of Martinsburg tried in vain to threaten the striking workers, but the crowd merely laughed and booed. The local police were far too insubstantial to match the numbers of the rabble. In desperation, the mayor turned to the governor of West Virginia for support. The governor sent units of the National Guard to Martinsburg to accompany the trains out of town by force of arms. There was little support for the effort among the Guardsmen, however, because a majority of them were railroad workers themselves. After two people were killed in the standoff, the Guard simply lay down their weapons and began chatting with members of the crowd.

Only when federal troops sent by President Hayes arrived did the trains leave the station. Even then they were sabotaged and harassed along their routes. Only one train reached its destination.

The Strike Spreads

What strategies were used by companies to maximize their profits during the Gilded Age?

The great railroad strike of 1877 began at the Baltimore and Ohio Railroad in Martinsburg, West Virginia.

The Martinsburg strike might have gone down in history as one of many small local strikes put down by force, but this time the strike spread. Soon other B & O units joined the Martinsburg strike. The movement spread into Pennsylvania, when workers on the Pennsylvania and Reading Railroads joined their compatriots. Pittsburgh is the gateway to the Midwest, and so the strike widened to that region.

The police, the National Guard, and the United States Army clashed with angry mobs throughout America. Throughout the land, wealthy individuals feared that the worst had finally come. A violent revolution seemed to be sweeping the nation.

But then it stopped. In some cases the strikes were ended by force. In others, the strikers simply gave up. After all, most workers were not trying to overthrow the government or the social order. They simply wanted higher wages and more time to spend with their families. The Great Upheaval was not the first strike in American History; it was the first mass strike to involve so many different workers separated by so much space.

What Did This Mean for America?

What strategies were used by companies to maximize their profits during the Gilded Age?

Railroad strike

Was it successful? From a distance, it seems to have failed. However, in many cases, workers did have their demands met. There is no telling how many future pay cuts were avoided because of fear of reprisal from the laborers. The Great Upheaval was spontaneous. There was absolutely no advanced planning, showing how many rank and file workers had the same concerns about quality of life, as well as the same anger at those who controlled the wealth. More than 100,000 workers had gone on strike, shutting down nearly half of the nation's rail systems.

When the strike ended in the first week in August, over 100 people were killed and a thousand more were imprisoned. Untold millions of dollars of damage was caused to rail lines, cars, and roundhouses. The fight was over, but America had not seen the last of the mass strike.


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What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

ILGWU Archives. Kheel Center. Cornell University

"Holding the Door Shut," a political cartoon depicting the cruelty of management in the 1911 Triangle Shirtwaist fire, in New York City.

The battle lines were clearly drawn. People were either workers or bosses, and with that strong identity often came an equally strong dislike for those who were on the other side. As the number of self-employed Americans dwindled in the Gilded Age, workers began to feel strength in their numbers and ask greater and greater demands of their bosses. When those demands were rejected, they plotted schemes to win their cases.

Those who managed factories developed strategies to counteract those of labor. At times the relationship between the camps was as intellectual and tense as a tough chess match. Other times it was as ugly as a schoolyard fight.

Strikes, Boycotts, and Sabotage

The most frequently employed technique of workers was the strike. Withholding labor from management would, in theory, force the company to suffer great enough financial losses that they would agree to worker terms. Strikes have been known in America since the colonial age, but their numbers grew larger in the Gilded Age.

Most 19th century strikes were not successful, so unions thought of other means. If the workers at a shoe factory could garner enough sympathy from the local townspeople, a boycott could achieve desirable results. The union would make its case to the town in the hope that no one would buy any shoes from the factory until the owners agreed to a pay raise. Boycotts could be successful in a small community where the factory was dependent upon the business of a group of people in close proximity

In desperate times, workers would also resort to illegal means if necessary. For example, sabotage of factory equipment was not unknown. Occasionally, the foreman or the owner might even be the victims of worker-sponsored violence.

What strategies were used by companies to maximize their profits during the Gilded Age?

"Strike, Don't Scab" Poster

Management Strikes Back

Owners had strategies of their own. If a company found itself with a high inventory, the boss might afford to enact a lockout, which is a reverse strike. In this case, the owner tells the employees not to bother showing up until they agree to a pay cut. Sometimes when a new worker was hired the employee was forced to sign a yellow-dog contract, or an ironclad oath swearing that the employee would never join a union.

Strikes could be countered in a variety of ways. The first measure was usually to hire strikebreakers, or scabs, to take the place of the regular labor force. Here things often turned violent. The crowded cities always seemed to have someone hopeless enough to "cross the picket line" during a strike. The striking workers often responded with fists, occasionally even leading to death.

Prior to the 20th century the government never sided with the union in a labor dispute. Bosses persuaded the courts to issue injunctions to declare a strike illegal. If the strike continued, the participants would be thrown into prison. When all these efforts failed to break a strike, the government at all levels would be willing to send a militia to regulate as in the case of the Great Upheaval.

What was at stake? Each side felt they were fighting literally for survival. The owners felt if they could not keep costs down to beat the competition, they would be forced to close the factory altogether. They said they could not meet the workers' unreasonable demands.

What were the employees demanding? In the entire history of labor strife, most goals of labor can be reduced to two overarching issues: higher wages and better working conditions. In the beginning, management would have the upper hand. But the sheer numbers of the American workforce was gaining momentum as the century neared its conclusion.


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What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

Defendants in the Steunenberg murder case, Charles Moyer, Bill Haywood, and George Pettibone.

Divide and conquer. That simple strategy gave the owners the advantage over labor until the dawn of the 20th century. Laborers did not all have the same goals. By favoring one group over another, the bosses could create internal dissent in any union. Unions were spread from town to town. Unity among them might make a more effective boycott or strike, but bringing diverse groups together across a large area was extremely difficult.

Owners were smart enough to circulate blacklists. These lists contained the names of any workers active in the union. If anyone on the list would show up in another town trying to get hired (or to start another union), the employers would be wise. Still, the ratio of labor to management was so large that national organization was inevitable. The first group to clear the hurdles was the National Labor Union.

William Sylvis and the NLU

What strategies were used by companies to maximize their profits during the Gilded Age?

William Sylvis worked in many trades in his life, from wagon making to canal boat building. Later, he became a pioneer in organizing and motivating labor unions.

By 1866, there were about 200,000 workers in local unions across the United States. William Sylvis seized the opportunity presented by these numbers and established the first nationwide labor organization, named the National Labor Union. Sylvis had very ambitious goals. Not only did the NLU fight for higher wages and shorter hours, Sylvis took labor activity into the political arena. The NLU supported legislation banning prison labor, land reform laws to keep public holdings out of the hands of speculators, and national currency reform to raise farm prices.

It brought together skilled and unskilled workers, as well as farmers. The National Labor Union stopped short of admitting African Americans. Racist tendencies of the times prevailed, despite the wisdom of bringing as many workers as possible into the fold. Unfortunately for the NLU, it tried to represent too many different groups. Farmers had their own agenda, and skilled workers often had different realities than the unskilled. When the Panic of 1873 hit America, the union was severely disabled. Soon after, the National Labor Union withered away.

The Knights of Labor

The Knights of Labor soon inherited the mantle of organized labor. Begun by Uriah Stephens as a secret society in 1869, the Knights admitted all wage earners into their ranks, including women and African Americans. The philosophy was simple: class was more important than race or gender. For such a group to influence the federal government, complete solidarity would be required.

The Knights supported the entire political agenda of the NLU and more. They advocated limits on immigration, restrictions on child labor, and government ownership of railroads, telegraphs, and telephones. At the height of its membership in 1886, the Knights boasted 750,000 workers. But then disaster struck.

Tragedy in Haymarket Square

On May 1, 1886, International Workers Day, local chapters of the Knights went on strike demanding an eight-hour day for all laborers. At a rally in Haymarket Square in Chicago on May 4, someone threw a bomb into the crowd. One police officer died and several crowd members sustained injuries.

Who was responsible? No one was really sure, but the American press, government, and general public blamed the Knights of Labor. Leader Terence Powderly condemned the bombing to no avail. Americans associated labor activity with anarchists and mob violence. Membership began to fall. Soon the Knights were merely a shadow of their former size. But labor leaders had learned some valuable lessons. The next national organization of workers would endure.


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What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

University of Maryland Department of History

Poster announcing American Federation of Labor President Samuel Gompers' visit to Ouray, Colorado, in 1899

Keep it simple. That was the mantra of labor leader Samuel Gompers. He was a diehard capitalist and saw no need for a radical restructuring of America. Gompers quickly learned that the issues that workers cared about most deeply were personal. They wanted higher wages and better working conditions. These "bread and butter" issues would always unite the labor class. By keeping it simple, unions could avoid the pitfalls that had drawn the life from the National Labor Union and the Knights of Labor.

Samuel Gompers was born in London in 1850 to a family of Jewish cigarmakers. Coming to Manhattan at the height of the American Civil War, the Gompers family maintained that trade. An effective organizer and speaker, Gompers became the head of the local cigarmakers' union at the age of only twenty-seven.

A Union for the Skilled

In December of 1886, the same year the Knights of Labor was dealt its fatal blow at Haymarket Square, Gompers met with the leaders of other craft unions to form the American Federation of Labor. The A.F. of L. was a loose grouping of smaller craft unions, such as the masons' union, the hatmakers' union or Gompers's own cigarmakers' union. Every member of the A.F. of L. was therefore a skilled worker.

Gompers had no visions of uniting the entire working class. Tradespeople were in greater demand and already earned higher wages than their unskilled counterparts. Gompers knew that the A.F. of L. would have more political and economic power if unskilled workers were excluded. He served as president of the union every year except one until his death in 1924.

Although conservative in nature, Gompers was not afraid to call for a strike or a boycott. The larger A.F. of L. could be used to support these actions, as well as provide relief for members engaged in a work stoppage. By refusing to pursue a radical program for political change, Gompers maintained the support of the American government and public. By 1900, the ranks of the A.F. of L. swelled to over 500,000 tradespeople. Gompers was seen as the unofficial leader of the labor world in America.

Simplicity worked. Although the bosses still had the upper hand with the government, unions were growing in size and status. There were over 20,000 strikes in America in the last two decades of the 19th century. Workers lost about half, but in many cases their demands were completely or partially met. The A.F. of L. served as the preeminent national labor organization until the Great Depression when unskilled workers finally came together. Smart leadership, patience, and realistic goals made life better for the hundreds of thousands of working Americans it served.


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What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

The Socialist Party aimed to become a major party; in the years prior to World War I it elected two members of Congress, over 70 mayors, innumerable state legislators and city councilors.

Despite the success of the American Federation of Labor, American radicalism was not dead. The number of those who felt the American capitalist system was fundamentally flawed was in fact growing fast.

American socialists based their beliefs on the writings of Karl Marx, the German philosopher. Many asked why so many working Americans should have so little while a few owners grew incredibly wealthy. No wealth could exist without the sweat and blood of its workforce. They suggested that the government should own all industries and divide the profits among those who actually created the products. While the current management class would stand to lose, many more people would gain. These radicals grew in number as industries spread. But their enemies were legion.

The Father of American Socialism

Eugene V. Debs was born in Terre Haute, Indiana in 1855 to a family of French Alsatian immigrants. Making his way in the railroad industry, Debs formed the American Railway Union in 1892.

Two years later he found himself leading one of the largest strikes in American history — the great Pullman strike. When its workers refused to accept a pay cut, The Pullman Car Company fired 5000 employees. To show support, Debs called for the members of the American Railway Union to refrain from operating any trains that used Pullman cars. When the strike was declared illegal by a court injunction, chaos erupted. President Cleveland ordered federal troops to quell the strikers and Debs was arrested. Soon order was restored and the strike failed.

Debs was not originally a socialist, but his experience with the Pullman Strike and his subsequent six-month jail term led him to believe that drastic action was necessary. Debs chose to confine his activity to the political arena. In 1900 he ran for President as a socialist and garnered some 87,000 votes.


What strategies were used by companies to maximize their profits during the Gilded Age?

Your honor, years ago I recognized my kinship with all living things, and I made up my mind that I was not one bit better than the meanest on the earth. I said then and I say now, that while there is a lower class, I am in it; while there is a criminal element, I am of it; while there is a soul in prison, I am not free.

– Eugene V. Debs, Statement to the Court, while being convicted of violating the Sedition Act (Sept. 18, 1918)


What strategies were used by companies to maximize their profits during the Gilded Age?

The following year, leading sympathizers joined with him to form the Socialist Party. At its height, the party numbered over 100,000 active members. Debs ran for President four more times. In the election of 1912 he received over 900,000 votes. After being arrested for antiwar activities during World War I, he ran for President from his jail cell and polled 919,000 votes. Debs died in 1926 having never won an election, but over one thousand Socialist Party members were elected to state and city governments.

The Wobblies

Even more radical than the Socialists were the members of the Industrial Workers of the World. This union believed that compromise with owners was no solution. Founded in 1905 and led by William "Big Bill" Haywood, the "Wobblies," as they were called, encouraged their members to fight for justice directly against their employers. Although small in number, they led hundreds of strikes across America, calling for the overthrow of the capitalist system. The I.W.W. won few battles, but their efforts sent a strong message across America that workers were being mistreated.

When the United States entered World War I, the "Wobblies" launched an active antiwar movement. Many were arrested or beaten. One unlucky member in Oregon was tied to the front end of an automobile with his knees touching the ground and driven until his flesh was torn to the bone. Membership declined after the war, but for two decades the I.W.W. was the anchor of radical American activism.


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What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

Photograph by Arthur Hewitt

Irish immigrants at Ellis Island circa 1900.

The Age of Industry brought tremendous change to America. Perhaps the single greatest impact of industrialization on the growing nation was urbanization. Thomas Jefferson had once idealized America as a land of small, independent farmers who became educated enough to participate in a republic. That notion was forever a part of history.

As large farms and improved technology displaced the small farmer, a new demand grew for labor in the American economy. Factories spread rapidly across the nation, but they did not spread evenly. Most were concentrated in urban areas, particularly in the Northeast, around the Great Lakes, and on the West Coast. And so the American workforce began to migrate from the countryside to the city.

The speed with which American cities expanded was shocking. About 1/6 of the American population lived in urban areas in 1860. Urban was defined as population centers consisting of at least 8000 people, only a modest-sized town by modern standards. By 1900 that ratio grew to a third. In just 40 years the urban population increased four times, while the rural population doubled. In 1900, an American was twenty times more likely to move from the farm to the city than vice-versa. The 1920 census declared that for the first time, a majority of Americans lived in the city.

The Best and Worst of American Life

What strategies were used by companies to maximize their profits during the Gilded Age?

Michael's Architecture Page

New York City's Woolworth Building, known as the "Cathedral of Commerce" was completed in 1913 and designed by Cass Gilbert. It was the tallest building in the world until 1930.

These new cities represented both the best and the worst of American life. Never before in American history had such a large number of Americans lived so close to each other. The ease with which these people could share ideas was never greater. Although these cities produced many products, they were also a huge market. Now, in one small area, citizens could enjoy better and cheaper products. Technology created possibilities as the skyscraper changed the skyline, and electric cars and trolleys decreased commuting time. The light bulb and the telephone transformed every home and business.

There was also a darker side. Beneath the magnificent skylines lay slums of abject poverty. Immigrant neighborhoods struggled to realize the American dream. Overcrowding, disease, and crime plagued many urban communities. Pollution and sewage plagued the new metropolitan centers. Corruption in local leadership often blocked needed improvements.

American values were changing as a result. Urban dwellers sought new faiths to cope with new realities. Relations between men and women, and between adults and children also changed. As the 20th century approached, American ways of life were not necessarily better or worse than before. But they surely were different.


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What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

Photograph by Howard Davis

Bridges such as the Brooklyn Bridge permitted middle-class Americans to work farther from home.

They spread like wildfire. For a new factory to beat the competition, it had to be built quickly. Laborers needed fast, cheap housing located close to work. Roads would be hastily built to connect the factory with the market. There was no grand design, and consequently, the new American city spread unpredictably. Urban sprawl had begun. But the growing beast brought benefits that raised the standard of living to new heights.

Going Up

As surely as the city spread outward across the land, it also spread upward toward the sky. Because urban property was in great demand, industrialists needed to maximize small holdings. If additional land was too expensive, why not increase space by building upward? The critical invention leading to this development was of course the fast elevator, developed by Elisha Otis in 1861.

Steel provided a plentiful, durable substance that could sustain tremendous weight. Chicago architect Louis Sullivan was the foremost designer of the modern skyscraper. His designing motto was "form follows function." In other words, the purpose of a structure was to be highlighted over its elegance. Beginning with the Wainwright Building of St. Louis in 1892, Sullivan's steel-framed colossus became the standard for the American skyscraper for the next twenty years. Chicago was the perfect site for this new development, because much of the city had been destroyed by a great fire in 1871.

Seeing, Talking, Shopping, and Moving

Few inventions allowed humans to challenge nature more than the light bulb. No longer dependent on the rising and setting of the sun, city dwellers, with their ample supply of electricity, could now enjoy a night life that candles simply could not provide. Developed by Thomas Edison in 1879, urban areas consumed them at a staggering rate.

Alexander Graham Bell added a new dimension to communications with his telephone in 1876. The implications for the business world were staggering, as the volume of trade skyrocketed with faster communications. In addition to the telephone, many urban denizens enjoyed electric fans, electric sewing machines, and electric irons by 1900.

What strategies were used by companies to maximize their profits during the Gilded Age?

Up, up, and away! New York's Woolworth Building took the city to new heights.

The farm could not compete. Most of these new conveniences were confined to the cities because of the difficulties of sending electric power to isolated areas. Indoor plumbing and improved sewage networks added a new dimension of comfort to city life. Department stores such as Woolworth's, John Wanamker's, and Marshall Field's provided a large variety of new merchandise of better quality and cheaper than ever before.

People could reach their destinations faster and faster because of new methods of mass transit. Cable cars were operational in cities such as San Francisco and Chicago by the mid-1880s. Boston completed the nation's first underground subway system in 1897. Middle-class Americans could now afford to live farther from a city's core. Bridges such as the Brooklyn Bridge and improved regional transit lines fueled this trend.

The modern American city was truly born in the Gilded Age. The bright lights, tall buildings, material goods, and fast pace of urban life emerged as America moved into the 20th century. However, the marvelous horizon of urban opportunity was not accessible to all. Beneath the glamour and glitz lay social problems previously unseen in the United States.


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What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

photo by Jacob Riis [courtesy of Yale University]

Sewing and Starving in an Elizabeth Street Attic

Lights, trolleys, skyscrapers, romance, action. These were among the first words to enter the minds of Americans when contemplating the new urban lifestyle. While American cities allowed many middle- and upper-class Americans to live a glamorous lifestyle, this was simply a fantasy to many poorer urban dwellers. Slums, crime, overcrowding, pollution, disease. These words more accurately described daily realities for millions of urban Americans.

Tenements

Much of the urban poor, including a majority of incoming immigrants, lived in tenement housing. If the skyscraper was the jewel of the American city, the tenement was its boil. In 1878, a publication offered $500 to the architect who could provide the best design for mass-housing. James E. Ware won the contest with his plan for a dumbbell tenement. This structure was thinner in the center than on its extremes to allow light to enter the building, no matter how tightly packed the tenements may be. Unfortunately, these "vents" were often filled with garbage. The air that managed to penetrate also allowed a fire to spread from one tenement to the next more easily.

Because of the massive overcrowding, disease was widespread. Cholera and yellow-fever epidemics swept through the slums on a regular basis. Tuberculosis was a huge killer. Infants suffered the most. Almost 25% of babies born in late-19th century cities died before reaching the age of one.

The Stench of Waste, the Stench of Crime

The cities stank. The air stank, the rivers stank, the people stank. Although public sewers were improving, disposing of human waste was increasingly a problem. People used private cesspools, which overflowed with a long, hard rain. Old sewage pipes dumped the waste directly into the rivers or bays. These rivers were often the very same used as water sources.

Trash collection had not yet been systemized. Trash was dumped in the streets or in the waterways. Better sewers, water purification, and trash removal were some of the most pressing problems for city leadership. As the 20th century dawned, many improvements were made, but the cities were far from sanitary.

Poverty often breeds crime. Desperate people will often resort to theft or violence to put food on the family table when the factory wages would not suffice. Youths who dreaded a life of monotonous factory work and pauperism sometimes roamed the streets in gangs. Vices such as gambling, prostitution, and alcoholism were widespread. Gambling rendered the hope of getting rich quick. Prostitution provided additional income. Alcoholism furnished a false means of escape. City police forces were often understaffed and underpaid, so those with wealth could buy a better slice of justice.

The glamour of American cities was real indeed. As real was the sheer destitution of its slums. Both worlds — plenty and poverty — existed side by side. As the 20th century began, the plight of the urban poor was heard by more and more reformers, and meaningful change finally arrived.


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What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

The Statue of Liberty — a gift from France upon the United States' 100th anniversary — welcomed immigrants from around the world to New York City.

Immigration was nothing new to America. Except for Native Americans, all United States citizens can claim some immigrant experience, whether during prosperity or despair, brought by force or by choice. However, immigration to the United States reached its peak from 1880-1920. The so-called "old immigration" brought thousands of Irish and German people to the New World.

This time, although those groups would continue to come, even greater ethnic diversity would grace America's populace. Many would come from Southern and Eastern Europe, and some would come from as far away as Asia. New complexions, new languages, and new religions confronted the already diverse American mosaic.

The New Immigrants

What strategies were used by companies to maximize their profits during the Gilded Age?

Almost every city in America is home to a Chinatown. This street scene is from New York City's Chinatown — one of the biggest and best-known.

Most immigrant groups that had formerly come to America by choice seemed distinct, but in fact had many similarities. Most had come from Northern and Western Europe. Most had some experience with representative democracy. With the exception of the Irish, most were Protestant. Many were literate, and some possessed a fair degree of wealth.

The new groups arriving by the boatload in the Gilded Age were characterized by few of these traits. Their nationalities included Greek, Italian, Polish, Slovak, Serb, Russian, Croat, and others. Until cut off by federal decree, Japanese and Chinese settlers relocated to the American West Coast. None of these groups were predominantly Protestant.

The vast majority were Roman Catholic or Eastern Orthodox. However, due to increased persecution of Jews in Eastern Europe, many Jewish immigrants sought freedom from torment. Very few newcomers spoke any English, and large numbers were illiterate in their native tongues. None of these groups hailed from democratic regimes. The American form of government was as foreign as its culture.

The new American cities became the destination of many of the most destitute. Once the trend was established, letters from America from friends and family beckoned new immigrants to ethnic enclaves such as Chinatown, Greektown, or Little Italy. This led to an urban ethnic patchwork, with little integration. The dumbbell tenement and all of its woes became the reality for most newcomers until enough could be saved for an upward move.

Despite the horrors of tenement housing and factory work, many agreed that the wages they could earn and the food they could eat surpassed their former realities. Still, as many as 25% of the European immigrants of this time never intended to become American citizens. These so-called "birds of passage" simply earned enough income to send to their families and returned to their former lives.

Resistance to Immigration

What strategies were used by companies to maximize their profits during the Gilded Age?

Political cartoons sometimes played on Americans' fears of immigrants. This one, which appeared in a 1896 edition of the Ram's Horn, depicts an immigrant carrying his baggage of poverty, disease, anarchy and sabbath desecration, approaching Uncle Sam.

Not all Americans welcomed the new immigrants with open arms. While factory owners greeted the rush of cheap labor with zeal, laborers often treated their new competition with hostility. Many religious leaders were awestruck at the increase of non-Protestant believers. Racial purists feared the genetic outcome of the eventual pooling of these new bloods.

Gradually, these "nativists" lobbied successfully to restrict the flow of immigration. In 1882, Congress passed the Chinese Exclusion Act, barring this ethnic group in its entirety. Twenty-five years later, Japanese immigration was restricted by executive agreement. These two Asian groups were the only ethnicities to be completely excluded from America.

Criminals, contract workers, the mentally ill, anarchists, and alcoholics were among groups to be gradually barred from entry by Congress. In 1917, Congress required the passing of a literacy test to gain admission. Finally, in 1924, the door was shut to millions by placing an absolute cap on new immigrants based on ethnicity. That cap was based on the United States population of 1890 and was therefore designed to favor the previous immigrant groups.

But millions had already come. During the age when the Statue of Liberty beckoned the world's "huddled masses yearning to breathe free," American diversity mushroomed. Each brought pieces of an old culture and made contributions to a new one. Although many former Europeans swore to their deaths to maintain their old ways of life, their children did not agree. Most enjoyed a higher standard of living than their parents, learned English easily, and sought American lifestyles. At least to that extent, America was a melting pot.


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What strategies were used by companies to maximize their profits during the Gilded Age?

Becoming mayor of a big city in the Gilded Age was like walking into a cyclone. Demands swirled around city leaders. Better sewers, cleaner water, new bridges, more efficient transit, improved schools, and suitable aid to the sick and needy were some of the more common demands coming from a wide range of interest groups.

To cope with the city's problems, government officials had a limited resources and personnel. Democracy did not flourish in this environment. To bring order out of the chaos of the nation's cities, many political bosses emerged who did not shrink from corrupt deals if they could increase their power bases. The people and institutions the bosses controlled were called the political machine.

The Political Machine

Personal politics can at once seem simple and complex. To maintain power, a boss had to keep his constituents happy. Most political bosses appealed to the newest, most desperate part of the growing populace — the immigrants. Occasionally bosses would provide relief kitchens to receive votes. Individuals who were leaders in local neighborhoods were sometimes rewarded city jobs in return for the loyalty of their constituents.

Bosses knew they also had to placate big business, and did so by rewarding them with lucrative contracts for construction of factories or public works. These industries would then pump large sums into keeping the political machine in office. It seemed simple: "You scratch my back and I'll scratch yours." However, bringing diverse interests together in a city as large as New York, Philadelphia, or Chicago required hours of legwork and great political skill.

All the activities mentioned so far seem at least semi-legitimate. The problem was that many political machines broke their own laws to suit their purposes. As contracts were awarded to legal business entities, they were likewise awarded to illegal gambling and prostitution rings. Often profits from these unlawful enterprises lined the pockets of city officials. Public tax money and bribes from the business sector increased the bank accounts of these corrupt leaders.

Voter fraud was widespread. Political bosses arranged to have voter lists expanded to include many phony names. In one district a four-year-old child was registered to vote. In another, a dog's name appeared on the polling lists. Members of the machine would "vote early and often," traveling from polling place to polling place to place illegal votes. One district in New York one time reported more votes than it had residents.

Boss Tweed

The most notorious political boss of the age was William "Boss" Tweed of New York's Tammany Hall. For twelve years, Tweed ruled New York. He gave generously to the poor and authorized the handouts of Christmas turkeys and winter coal to prospective supporters. In the process he fleeced the public out of millions of taxpayer money, which went into the coffers of Tweed and his associates.

Attention was brought to Tweed's corruption by political cartoonist Thomas Nast. Nast's pictures were worth more than words as many illiterate and semi-literate New Yorkers were exposed to Tweed's graft. A zealous attorney named Samuel Tilden convicted Tweed and his rule came to an end in 1876. Mysteriously, Tweed escaped from prison and traveled to Spain, where he was spotted by someone who recognized his face from Nast's cartoons. He died in prison in 1878.


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What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

Jane Addams, founder of Hull House in Chicago

The Protestant churches of America feared the worst. Although the population of America was growing by leaps and bounds, there were many empty seats in the pews of urban Protestant churches. Middle-class churchgoers were ever faithful, but large numbers of workers were starting to lose faith in the local church. The old-style heaven and hell sermons just seemed irrelevant to those who toiled long, long hours for small, small wages.

Immigration swelled the ranks of Roman Catholic churches. Eastern Orthodox churches and Jewish synagogues were sprouting up everywhere. At the same time, many cities reported the loss of Protestant congregations. They would have to face this challenge or perish.

Preaching for Politics

Out of this concern grew the social gospel movement. Progressive-minded preachers began to tie the teachings of the church with contemporary problems. Christian virtue, they declared, demanded a redress of poverty and despair on earth.

Many ministers became politically active. Washington Gladden, the most prominent of the social gospel ministers, supported the workers' right to strike in the wake of the Great Upheaval of 1877. Ministers called for an end to child labor, the enactment of temperance laws, and civil service reform.

Liberal churches such as the Congregationalists and the Unitarians led the way, but the movement spread to many sects. Middle class women became particularly active in the arena of social reform.

At the same time, a wave of urban revivalist preachers swept the nation's cities. The most renowned, Dwight Lyman Moody, was a shoe salesman who took his fiery oratory on the road. As he traveled from city to city, he attracted crowds large enough to affect local traffic patterns.

The Young Men's Christian Association and the Young Women's Christian Association were formed to address the problems of urban youth. Two new sects formed. Mary Baker Eddy founded the Christian Science denomination. She tried to reconcile religion and science by preaching that faith was a means to cure evils such as disease. The Salvation Army crossed the Atlantic from England and provided free soup for the hungry.

The Third Great Awakening

The changes were profound. Many historians call this period in the history of American religion the Third Great Awakening. Like the first two awakenings, it was characterized by revival and reform. The temperance movement and the settlement house movement were both affected by church activism. The chief difference between this movement and those of an earlier era was location. These changes in religion transpired because of urban realities, underscoring the social impact of the new American city.


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What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

Butler Institute of American Art

Winslow Homer drew several versions of "Snap the Whip," capturing school children at play in 1872 rural America.

Like the American economy, American art and literature flourished during the Gilded Age. The new millionaires desired greatly to furnish their mansions with beautiful things. Consequently, patronage for the American arts was at a higher level than any previous era. Painters depicted a realistic look at the glories and hardships of this new age. Writers used their pens to illustrate life at its best and its worst. The net result was an American Renaissance of arts and letters.

Painting the Gilded Age

Many wealthy Americans yearned to have their image captured for posterity by having their portraits painted. James McNeill Whistler and John Singer Sargent were the most sought after portrait artists of the time. Lured by the idea of working among European masters, both moved to England. Their works endure as among the finest in the genre. Another expatriate American was the impressionist Mary Cassatt, who moved to Paris to work with the masters Monet and Renoir. Beyond any artist of the age, she captured women and children at their tender best.

Perhaps the most famous of the postwar American painters was Winslow Homer. Homer gained fame during the Civil War for his realistic illustrations of Union soldiers, which often graced the covers of Harper's Weekly magazine. After the war he became a serious painter. Life in the American countryside was made real to those who flocked to the cities. His later years were marked with a fascination of the New England coast. Probably no American painter captured the majesty and power of the sea like Homer.

At the same time, Philadelphian Thomas Eakins illustrated local behaviors, including a series depicting crew races on the Schuylkill River. His most controversial work, The Gross Clinic, depicted a live medical operation.

Literature

In literature, the dominant figure of the age was Mark Twain. Born Samuel Langhorne Clemens, Twain spurned the stodgy New England writing style of the time and brought an added touch of realism by writing in the local color and style of the American Mississippi. Huckleberry Finn and Tom Sawyer became genuine American folk heroes to his many readers.

Kate Chopin was largely unknown at the time, but her novel The Awakening became a manifesto for future feminists. Stephen Crane portrayed the horrors of the Civil War with his poignant The Red Badge of Courage in 1895. Henry James struggled with the values of the Victorian Age by focusing his attention on women. His works Daisy Miller and Portrait of a Lady hinted at the tension lying beneath Victorian morality. The horrors of city life were grimly depicted in Theodore Dreiser's Sister Carrie, whose representation of a poor working girl offended many a reader.

Postwar poets were prolific. Most notable were Walt Whitman for his Leaves of Grass collection and Emily Dickinson, whose many poems were published after her death.

In the Home

The visual arts flowered as well. The market for interior design was booming. Louis Comfort Tiffany specialized in stained glass. He combined glorious colors of glass with shells and stones to create beautiful works for fine homes. He was even commissioned to improve the interior of the White House. Candace Wheeler pioneered work in tapestry weaving. Wealthy Americans bought these items with a fever, and lavished their homes with marble floors and decorative chandeliers. The American Renaissance was in full swing.


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What strategies were used by companies to maximize their profits during the Gilded Age?

What strategies were used by companies to maximize their profits during the Gilded Age?

Courtesy the Bicycle Museum of America

1892 Victor from the Overman Wheel Co.

City life or country life? The typical farmer rose with the sun, tended the animals, worked the fields, broke bread with the family, and retired when the sun went down. With the exceptions of the Sabbath and holiday observances, life remained constant, changing only with the seasons.

While this bucolic lifestyle was and still is romanticized by many, it simply bore no resemblance to big city existence. The city promised conveniences, nightlife, excitement and variety. Despite its darker side, many were willing to sample cosmopolitan life. The contrast and struggle between rural and urban America raged throughout the last half of the 19th century. Although each side had its proponents, by 1900 one fact was clear. The city was winning.

Cities Change America

Urbanization brought greater change to postwar America than any other single factor. As America modernized, pressures to reform education from early childhood through adulthood brought marked improvements. Increased worker productivity and labor demands for a shorter work day enabled many urban residents to engage in newly popular sports and leisure activities unknown in the countryside.

Simply put, such a concentration of people enabled the flourishing of ideas and enterprises, from professional sports to elite clubs. The opportunities were there for the taking for those who had the means. Metropolitan residents became more worldly as they had greater access to the explosion of new forms of printed materials such as more extensive newspapers and a wider variety of periodicals.

City life also redefined gender roles. The average size of the American family dropped from seven children in 1800 to approximately four a century later. Crude birth control methods contributed somewhat to this decline, but large families simply were not as desirable in the city as on the farm. A farm child promised additional agricultural labor, but an urban child was simply an extra mouth to feed.

As women slowly became more educated and independent, traditional Victorian values were challenged. New jobs were available in the city, especially for single women. Demands for national reform such as prohibition of alcohol, regulation of child labor, and the right to vote were brought into public discourse by educated women.

Daily life was changed forever. Although the rural population of America remained an absolute majority until 1920, city life permeated American culture. Critics condemned the slums and vices of urban life, but the cities grew and grew as the American farmer struggled for survival.


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What strategies were used by companies to maximize their profits during the Gilded Age?

Demands for better public education were many. Employers wanted a better educated workforce, at least for the technical jobs. Classical liberals believed that public education was the cornerstone of any democracy. Our system of government could be imperiled if large numbers of uneducated masses voted unwisely.

Teaching America's Youth

Church leaders and modern liberals were concerned for the welfare of children. They believed that a strong education was not only appropriate, but an inalienable right owed to all. Furthermore, critics of child labor practices wanted longer mandatory school years. After all, if a child was in school, he or she would not be in the factory.

In 1870, about half of the nation's children received no formal education whatsoever. Although many states provided for a free public education for children between the ages of 5 and 21, economic realities kept many children working in mines, factories, or on the farm. Only six states had compulsory education laws at this point, and most were for only several weeks per year.

Massachusetts was the leader in tightening laws. By 1890, all children in Massachusetts between the ages of 6 and 10 were required to attend school at least twenty weeks per year. These laws were much simpler to enact than to enforce. Truant officers would be necessary to chase down offenders. Private and religious schools would have to be monitored to ensure quality standards similar to public schools. Despite resistance, acceptance of mandatory elementary education began to spread. By the turn of the century such laws were universal throughout the North and West, with the South lagging behind.

Under the laws of Jim Crow, the public schools in operation in the South were entirely segregated by race in 1900. Mississippi became the last state to require elementary education in 1918.

Other reforms began to sweep the nation. Influenced by German immigrants, kindergartens sprouted in urban areas, beginning with St. Louis in 1873. Demands for better trained teachers led to an increase in "normal" schools, colleges that specialized in preparation to teach. By 1900, one in five public school teachers had a degree.

More and more high schools were built in the last three decades of the 19th century. During that period the number of public high schools increased from 160 to 6,000, and the nation's illiteracy rate was cut nearly in half. However, only 4% of American children between the ages of 14 and 17 were actually enrolled.

Higher Education for All

Higher education was changing as well. In general, the number of colleges increased owing to the creation of public land-grant colleges by the states and private universities sponsored by philanthropists, such as Stanford and Vanderbilt.

Opportunities for women to attend college were also on the rise. Mt. Holyoke, Smith, Vassar, Wellesley, and Bryn Mawr Colleges provided a liberal arts education equivalent to their males-only counterparts. By 1910, 40% of the nation's college students were female, despite the fact that many professions were still closed to women.

Although nearly 47% of the nation's colleges accepted women, African American attendance at white schools was virtually nonexistent. Black colleges such as Howard, Fisk, and Atlanta University rose to meet this need.


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What strategies were used by companies to maximize their profits during the Gilded Age?

A sports craze was sweeping the nation. Work weeks were still long, averaging about sixty hours per week in 1890. But the average worker notched 66 hours in 1860, giving the typical American six extra hours of free time each week. Three more decades would see an additional 10 hours of average working time turn into free time.

What did Americans do with all this time? Participation in sports, leisure, and amusement activities multiplied.

Take Me out to the Ball Game

Baseball was quickly becoming the national pastime. It had graduated from a gentleman's game to a form of mass entertainment. As cities and towns dedicated more and more public land for recreational purposes, baseball became more and more popular. Those who did not enjoy playing were given the opportunity to watch.

What strategies were used by companies to maximize their profits during the Gilded Age?

Moses Fleetwood Walker was the first African-American to play on a major league baseball team (the Toledo Blue Stockings).

The National League was formed in 1876 and Americans were able to watch touring professionals play the game. As a color barrier had been quickly established, not all athletes were given an opportunity. The National League and its rival, the American League, played for the first World Series Championship in 1903. The baseball craze led to the financing of large grandstand arenas such as Fenway Park in Boston, Shibe Park in Philadelphia, and Wrigley Field in Chicago.

Other spectator sports were also popular. Football had a large following, particularly on the college level. Universities were accused of hiring ringers (professionals) to help them win games. The rules were fairly lax, and many injuries resulted. In 1905, eighteen players were killed by injuries related to football.

Boxing became more respectable with a new innovation — gloves. Basketball was invented in 1891 in Springfield, Massachusetts by James Naismith, a YMCA instructor. Designed as an indoor sport, basketball enabled athletic competition during the winter months. Croquet and tennis provided the only opportunity in sport for coed play.

Vaudville

Other forms of mass entertainment also flourished. The most popular form of urban performance was the vaudeville show. An evening at vaudeville might last two or three hours, as audiences watched nine or ten different acts, ranging from singing and dancing to stand-up comedy and acrobatics. The first vaudeville theater was opened in 1881 by Tony Pastor in Manhattan. Eventually, New York had ten vaudeville theaters, and every major city could boast at least one.

For the children, Phineas T. Barnum and James A. Bailey presented "The Greatest Show on Earth," a three-ring circus complete with exotic animals, trapeze artists, and big tent.

Age of the Bicycle

What strategies were used by companies to maximize their profits during the Gilded Age?

The velocipede became popular in the later half of the 19th century. While the larger front wheel allowed for greater speed, the potential fall was quite dangerous.

On an individual level, the turn of the century was also the age of the bicycle. In 1885, the velocipede, a "bicycle" with one huge wheel followed by a smaller one, became instantly obsolete when the safer, modern bicycle with two wheels of equal size made its debut.

Many became addicted to this new form of exercise. Men and women took romantic rides through parks, and courtship took a step closer to independence from parental involvement.

The bicycle even had an impact on women's fashion. No one could ride around on a bicycle with a big Victorian hoop dress, so designers accommodated the new trend by producing a freer, less constrictive style.


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The idea was to create a maternal commonwealth. Upper-middle-class women of the late 19th century were not content with the cult of domesticity of the early 1800s. Many had become college educated and yearned to put their knowledge and skills to work for the public good.

Maternal commonwealth meant just that. The values of women's sphere — caretaking, piety, purity — would be taken out of the home and placed in the public life. The result was a broad reform movement that transformed America.

Just Say No to Alcohol

Many educated women of the age felt that many of society's greatest disorders could be traced to alcohol. According to their view, alcohol led to increased domestic violence and neglect. It decreased the income families could spend on necessities and promoted prostitution and adultery. In short, prohibition of alcohol might diminish some of these maladies.

Frances Willard was the president of the Woman's Christian Temperance Union, the nation's foremost prohibition organization. Although national prohibition was not enacted until 1919, the WCTU was successful at pressuring state and local governments to pass dry laws. Willard advocated a "Do Everything" policy, which meant that chapters of the WCTU also served as soup kitchens or medical clinics.

The WCTU worked within the system, but there were radical temperance advocates who did not. Carry Nation preferred the direct approach of taking an ax into saloons and chopping the bars to pieces.

Homes for the Destitute

Another way women promoted the values of women's sphere into the public arena was through the settlement house movement. A settlement house was a home where destitute immigrants could go when they had nowhere else to turn. Settlement houses provided family-style cooking, lessons in English, and tips on how to adapt to American culture.

The first settlement house began in 1889 in Chicago and was called Hull House. Its organizer, Jane Addams, intended Hull House to serve as a prototype for other settlement houses. By 1900 there were nearly 100 settlement houses in the nation's cities. Jane Addams was considered the founder of a new profession — social work.

Different Backgrounds, Different Lives

Most of the advocates of maternal commonwealth were white, upper-middle-class women. Many of these women had received a college education and felt obliged to put it to use. About half of the women in this demographic group never married, choosing instead independence. Other college educated women were content to join literary clubs to keep academic pursuits alive.

What strategies were used by companies to maximize their profits during the Gilded Age?

Women and labor

For women who did not attend college, life was much different. Many single, middle-class women took jobs in the new cities. Clerical jobs opened as typewriters became indispensable to the modern corporation. The telephone service required switchboard operators and the new department store required sales positions. Many of these women found themselves feeling marvelously independent, despite the lower wages they were paid in comparison with their male counterparts.

For others, life was less glamorous. Wives of immigrants often took extra tenants called boarders into their already crowded tenement homes. By providing food and laundry service at a fee, they generated necessary extra income for the families. Many did domestic work for the middle class to supplement income.

In the South, the lives of wealthy women changed from managing a home on a slave plantation to one with hired work. Women who found themselves with new freedom from slavery still suffered great difficulties. Sharecropping was a male and female task. Women in these conditions found themselves doing double duty by working the fields by day and the house by night.

Return to the index of Women's Rights resources available on UShistory.org!


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Victorian values dominated American social life for much of the 19th century. The notion of separate spheres of life for men and women was commonplace. The male sphere included wage work and politics, while the female sphere involved childrearing and domestic work.

Industrialization and urbanization brought new challenges to Victorian values. Men grew weary of toiling tireless hours and yearned for the blossoming leisure opportunities of the age. Women were becoming more educated, but upon graduation found themselves shut out of many professions. Immigrants had never been socialized in the Victorian mindset. As the century drew to a close, a revolt was indeed brewing.

Victoria Battles the Victorians

At the vanguard of revolt were the young, single, middle-class women who worked in the cities. Attitudes toward sex were loosening in private, yet few were brave enough to discuss the changes publicly.

One exception was Victoria Woodhull. In 1871, she declared the right to love the person of her choice as inalienable. Indeed, she professed the right to free love. She and her sister, Tennessee Claflin, published their beliefs in the periodical Woodhull and Claflin's Weekly.

A devout feminist, Woodhull protested the male hold on politics by running for President in 1872. She became the first female American to do so in a time when women did not even enjoy the right to vote.

The Comstock Law

As energetic as the rebellion may have been, the reaction was equally as forceful. Criticizing the evils of modern urban life — prostitution, gambling, promiscuity, and alcohol — Victorians fought to maintain the values they held dear.

Anthony Comstock lobbied Congress to pass the notorious Comstock Law banning all mailings of materials of a sexual nature. As a special agent for the United States Postal Service, Comstock confiscated thousands of books and pictures he deemed objectionable. Over 3,000 arrests were made for violations of the Comstock Law.

However valiantly Victorians fought to maintain their view of morality, they could not stop the changes. A greater acceptance of sexual expression naturally followed — especially in the new American city. For example, regions such as the Bowery in New York were known by city dwellers as areas where homosexuals found community.

America was evolving, and no one could bottle up that change. The public struggle between Victoria Woodhull and Anthony Comstock merely illustrated the underlying tensions between old and new values.


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Even the news was a business. As Americans streamed into cities from small towns and overseas, journalists realized the economic potential. If half of Boston's citizens would buy a newspaper three times a week, a publisher could become a millionaire.

The Linotype machine, invented in 1883, allowed for much faster printing of many more papers. The market was there. The technology was there. All that was necessary was a group of entrepreneurs bold enough to seize the opportunity. The result was an American revolution in print.

Birth of the Modern Paper

Anybody with a modest sum to invest could buy a printing press and make newspapers. The trick was getting people to buy them.

The modern American newspaper took its familiar form during the Gilded Age. To capitalize on those who valued Sunday leisure time, the Sunday newspaper was expanded and divided into supplements. The subscription of women was courted for the first time by including fashion and beauty tips. For Americans who followed the emerging professional sports scene, a sports page was added.

"Dorothea Dix," actually Elizabeth Gilmer, became the nation's first advice columnist for the New Orleans Picayune in 1896. To appeal to those completely disinterested in politics and world events, Charles Dana of the