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NFL announces Rihanna as the 2023 Super Bowl halftime show headliner

Rihanna is headlining the 2023 Super Bowl halftime show in Glendale, Arizona, with Apple Music as the new sponsor, the NFL announced.

Rihanna better get to "Work" because she has a Super Bowl halftime show to headline.

The pop star hinted at her performance at Super Bowl LVII by posting a photo of a football to her Instagram Sunday.

Official Twitter accounts for Apple Music and the NFL then confirmed Rihanna's performance Sunday. "It's on," read a tweet from Apple Music.

Following the announcement, Jay-Z said Sunday in a news release that Rihanna is "a generational talent, a woman of humble beginnings who has surpassed expectations at every turn."

The rapper added: "A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment."

Seth Dudowsky, NFL Head of Music, said in a statement he was “thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage.”

"Rihanna is a once in a generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance,” Dudowsky added.

USA TODAY has reached out to Rihanna's representatives for comment.

The upcoming Super Bowl will feature the first halftime show sponsored by Apple Music; previous shows since 2013 were sponsored by Pepsi (which also first sponsored the 2007 show).

The 2022 halftime show featured several headliners: Dr. Dre, Snoop Dogg, Kendrick Lamar, Eminem and Mary J. Blige, plus surprise cameos from 50 Cent and Anderson .Paak.

Dr. Dre joined Ebro Darden on Apple Music 1 Sunday and shared that he "can't wait to see what she's going to do."

"I just like her and what she does, and her get down, and how she approaches her artistry and the whole nine," the rapper said. "It's fantastic. She has the opportunity to really blow us away. I know we set the bar extremely high."

He also has a piece of advice for Rihanna ahead of her halftime show performance.

"Put the right people around you, and have fun. That's basically what it is, making sure you have the right creative people around you," Dr. Dre said.

Other halftime performers in the last decade include The Weeknd, Jennifer Lopez and Shakira, Maroon 5, Justin Timberlake, Coldplay, Katy Perry, Bruno Mars and Beyoncé.

2022 Super Bowl halftime: Eminem, Mary J. Blige, Snoop, Dre, Kendrick Lamar prove fiery mix in Super Bowl halftime show

In an interview with Vogue in October 2019, Rihanna said she turned down the opportunity to perform at the 2019 Super Bowl halftime show in Atlanta. The Grammy-winning singer confirmed she did so to stand in solidarity with former San Francisco 49ers quarterback Colin Kaepernick, who became the subject of controversy after kneeling during a pregame national anthem in protest of police brutality and social inequality in 2016.

"I couldn’t dare do that," she told the magazine. "For what? Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler. There’s things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way."

Kaepernick accused the NFL of colluding to keep him out of the league in a case that was eventually settled in early 2019. That same year, the NFL partnered with Roc Nation (which manages Rihanna) to help pick performers for the Super Bowl and strategize on the halftime show.

With sales of more than 250 million records worldwide, Rihanna ranks as one of the best-selling female artists ever. Her last album was 2016's “Anti.” Rihanna last performed publicly at the Grammy Awards in 2018.

Super Bowl LVII is scheduled to take place Feb. 12, 2023, at State Farm Stadium in Glendale, Arizona.

Rihanna, A$AP Rockywelcome first child after internet-breaking pregnancy: Reports

Contributing: Scott Gleeson, USA TODAY; Jake Coyle, The Associated Press

When the NFL announced at midnight ET that Apple Music is the new sponsor of the Super Bowl Halftime Show, the Swift-iverse went into overdrive speculating that Taylor Swift will be the performer: The announcement was made at midnight, Taylor releases her new music at midnight (er, like 99% of all major artists in the streaming age) and her new album is called “Midnights.”

With no disrespect to the Swifties, there are actually many more-tangible reasons why Swift seems a likely front-runner for the Super Bowl Halftime Show — which, with an estimated 103 million viewers this year, is the single largest platform for a music artist in the entire world.

First off, “Midnights” drops on Oct. 21 — and will almost inevitably be followed by a major tour. Swift was scheduled to do a major global stadium tour in 2020 in support of her 2019 album “Lover.” Obviously, due to the pandemic, it was limited to a single preliminary performance in Paris in September of 2019, “City of Lover,” which aired on ABC and remains her last live performance. Remarkably, “Midnights” will be the sixth album Swift will have released in just over three years: It joins “Lover,” her two pandemic-era albums “Folklore” and “Evermore,” and her two “Taylor’s Version” re-recordings of “Red” and “Fearless” — the rights to which, along with her four other pre-“Lover” albums, were sold in Scooter Braun’s controversial acquisition of the Big Machine Records catalog. Needless to say, she’s got a lot of material to air.

All of which dovetails into the fact that the Super Bowl is more-often-than-not used as a teaser for a major tour.

Yet a less-obvious reason lies in the Apple Music announcement — or, rather, the fact that Pepsi announced that it would not renew its ten-year-long sponsorship of the Halftime show this year. The sponsorship began in 2013 — the same year that Swift launched a long partnership with Pepsi’s decades-long arch-rival Coca-Cola. While sources reported that Swift’s deal with Coke prohibited her from playing a Pepsi-sponsored Halftime show, whether or not it did, it would have been awkward. (Of course, there was Swift’s 2015 criticism of the then-new streaming service over the fact that it wasn’t paying royalties on music played in trial versions, but it quickly changed the policy and she later expressed gratitude fo the move, telling Vanity Fair, “Apple treated me like I was a voice of a creative community that they actually cared about.”

Finally, there’s a more complex matter: After years of criticism over its handling of race-related issues that climaxed with Colin Kaepernick’s effective banishment from professional football, the National Football League made a strong effort to change the narrative by striking a long-term partnership in 2019 with Jay-Z’s Roc Nation organization on entertainment — including the halftime show. The past three years have featured entertainers of color almost exclusively: Jennifer Lopez and Shakira (2020), the Weeknd (2021) and this year’s multi-artist classic hip-hop extravaganza, helmed by Dr. Dre and featuring Kendrick Lamar, Snoop Dogg, Eminem, Mary J. Blige, and 50 Cent, with Anderson .Paak on drums. While Swift is obviously a white woman, the past three years have gone a long way toward addressing the problem, and it seems possible that she would bring in performers of color to join her (although we won’t hold our breath waiting for Kendrick Lamar to reprise his performance on Swift’s “Bad Blood” remix).

And finally, three sources close to the situation tell Variety that it’s happening, although other close sources say that it’s not.

Reps for Swift, Roc Nation and the NFL did not immediately respond to Variety’s requests for comment.

The halftime show for Super Bowl LVI is setting up to be one of the most memorable performances in years.

Several musical icons -- Dr. Dre, Snoop Dogg, Kendrick Lamar, Eminem and Mary J. Blige -- will take the stage on Feb. 13 in Los Angeles is set to host the Super Bowl in the two-year-old SoFi stadium. The moment will especially be special for Dr. Dre, Snoop Dogg and Kendrick Lamar, as all three were raised in the greater LA area.

The five performers follow The Weeknd, who was last year's halftime act during Super Bowl LV in Tampa, Fla. One year after coronavirus protocols prevented Raymond James Stadium from reaching capacity, SoFi Stadium will be full for the Super Bowl LVI.

Here's everything you need to know about the Super Bowl LVI halftime performance.

Who is performing at halftime of Super Bowl LVI (56)?

The lineup for the Super Bowl LVI halftime show is full of some of music's biggest stars as Dr. Dre, Snoop Dogg, Kendrick Lamar, Eminem and Mary J. Blige will all take the stage at Sofi Stadium.

Dr. Dre: Andre Young, better known as Dr. Dre, is one of the most influential rappers and producers of all time. Dr. Dre first rose to prominence as part of the rap group N.W.A. in the late 1980s but split off a few years later after a disagreement within the group and began a solo career. Dr. Dre, now 56, would later found Death Row records, where he would sign rappers and fellow halftime performers Snoop Dogg, Eminem and Kendrick Lamar, among others. Dr. Dre has won six Grammys in his career. He's also the founder of Beats Headphones and Aftermath Entertainment.

Snoop Dogg: Calvin Cordozar Broadus Jr., better known as Snoop Dogg, is a rapper who first rose to fame in 1992 after appearing on Dr. Dre's single "Deep Cover." Snoop Dogg was then signed to Dr. Dre's record label and his debut album, DoggyStyle, was an instant success. Snoop Dogg has released 18 studio albums in his career and has been nominated for a Grammy 17 times.

Kendrick Lamar: Kendrick Lamar, 34, is the youngest of the halftime performance crew. Yet, his musical career has been plenty successful. Lamar has won 13 Grammy awards in his career and won a Pulitzer Prize for Music in 2018, becoming the first non-jazz or classical artist to accomplish such. Lamar is planning on dropping one final album.

Mary J. Blige: Mary J. Blige, 50, is a songwriter, actress and one of the most successful R&B singers ever. Blige's career began to take off in 1992 when she released her debut album Where's the 411?. Since then, she has released 13 albums and won eight Grammy awards. As an actress, Blige was nominated for an Academy Award in 2018 for her role in Mudbound as Best Supporting Actress.

Eminem: Marshall Mathers, 49, is also considered one of the best rappers of all time. Mathers, a Detroit native, rose to prominence in the late 1990s after debuting his alter ego, Slim Shady. Mathers has won 15 Grammy awards in his career and is in the top 10 of any musical artist in all-time sales.

How to watch Super Bowl LVI (56) halftime show?

Super Bowl 56 will be aired on NBC this year. The Super Bowl can also be streamed through NBC's app as well.

When to watch the Super Bowl LVI (56) halftime show?

Kickoff for the Super Bowl is typically 6:30 p.m. ET, meaning that the halftime show will most likely take place between 8:15-8:30 p.m. ET. You won't want to miss it.