IntroductionAs publishers of magazines and online paid content/media serving the natural products industry and its customers, New Hope Network has established minimum standards for advertisements and paid sponsored content/marketing appearing in its publications, websites and presented at events. Henceforth, and throughout this
website “advertisement” shall mean to include print/digital ads as well as any online and event sponsored content/marketing programs. Show
Statement of PurposeWith these standards, it is New Hope Network’s goal to enhance public health and safety, support industry self-regulation, and foster the responsible growth of our industry. We present these standards in a spirit of cooperation with current industry efforts to ensure quality and integrity. We also believe these
standards will increase consumer confidence in products advertised in our publications and help consumers make educated choices. Focus of New Hope Network's Advertising StandardsThese standards cover four areas of focus: I. Product Safety StandardsThese "Standards" are the minimum requirements which advertisements in all New Hope Network publications must meet. If any advertising standard is in conflict with an applicable government regulation, the government regulation will take precedence. Working with the IndustryNew Hope Network views these standards as part of the larger industry effort designed to improve the health of the American people, to ensure the accuracy of information provided, and the safety and integrity of the promoted products. We intend to work with industry manufacturers, distributors, brokers, retailers, advertising agencies, trade associations and other organizations in a mutual effort to accomplish these goals. (adsbygoogle = window.adsbygoogle || []).push({});Comments, Suggestions and ConcernsThis is a working document. Advertisers are encouraged to review the entire document. Placement of advertising in our print/online publications or sponsored marketing programs online or at our events represents your agreement to participate in our Advertising Standards Program. We want to emphasize that this document is a work in progress, open at all times to industry comment and review. We encourage comments, suggestions and concerns from industry members and groups because it is our intention to provide standards that are fair, reasonable, concise and understandable. These standards will be updated and refined as necessary and will be appropriately revised to reflect the dynamic regulatory environment. Please submit all questions or comments to IN WRITING to New Hope Network, Standards Department, 5541 Central Avenue, Suite 150, Boulder, CO 80301 or email us at [email protected]. Implementation PlanAdvertisers are responsible for knowing and complying with all standards. New Hope Network reserves the right to determine the eligibility of any advertisement for inclusion in any of its publications or sponsored content/marketing programs. Unless New Hope Network perceives a situation that truly compromises consumer safety or jeopardizes the integrity of our company or the industry, we will encourage advertisers to make any necessary corrections and make certain they have ample time to do so. New Hope Network will strive to collect and review the contents of all advertisements, but we cannot guarantee that every potential deviation from our standards will be identified and communicated to advertisers. Please feel free to contact the New Hope Standards staff if you feel an advertisement in a New Hope publication is not in compliance with the Advertising Standards. These standards apply to advertisements promoted through New Hope Network only. Although New Hope Network seeks to operate its Advertising Standards Program in compliance with all applicable laws and regulations, promotion of an advertisement through New Hope Network does not serve as a
guarantee that a governmental or regulatory agency will not take action against a particular advertisement under that agency's own authority. In addition, these standards do not constitute an approval system nor does any review by the New Hope Standards team represent a full legal review.
We believe that upholding these standards will ultimately benefit our audience, our advertisers and the industry. If we and our advertisers work together to create even higher levels of audience trust, we will surely see increased sales of natural products and an increased likelihood of continued self-regulation for our industry. I. Product SafetyPurpose: To ensure the safety of products and services promoted through New Hope Network. Standard I.A. Directions and Warnings
Standard I.B. Child Safety
II. Product IngredientsPurpose: To ensure all ingredients are listed honestly, potencies are true, origins are accurate, appropriate consumer cautions and warnings are made, and dietary benefits can be easily identified. Note: Advertisements may not include prohibited products and/or ingredients such as e-cigs or vapes, artificial sweeteners, etc. Please refer to the Ingredients Standards for these additional details. Standard II.A. Quantitative Potency Statements / Disclosure of Active Ingredients
Standard II.B. Basis of Formulation
Standard II.C. Natural Flavors and Essential Oils
Standard II.D. Common Names
Standard II.E Endangered Plants and Animals
III. Product ClaimsPurposes:To ensure the truthfulness and accuracy of product statements. To ensure substantiation and traceability of product statements. To promote thorough understanding and knowledge of products and product statements. To promote equal evaluation and comparison of like products. To preserve the integrity and meaning of legitimate statements such as "organically grown," "cruelty free," "recycled" and "recyclable." Standard III.A. Substantiation Of Health Benefit or Nutrient Content Statements
Standard III.B. Superlative Statements
Standard III.C. Personnel Or Process Statements
Standard III.D. Health Benefit Statements
Standard III.E. Organic Statements / Third Party Certifications
Standard III.F. Pesticide Free Statements
Standard III.G. Nutrient Content Statements
Standard III. H Cruelty-Free Statements
Standard III.I. "Green" Statements
Standard III.J. Charitable Contribution Statements
Standard III.K. Statements Involving Laboratory and/or Clinical Trial Testing
Standard III.L. Disallowed Advertisements
IV. Advertising Methods/TechniquesPurposes:To ensure understanding and traceability of all advertised products. To promote equal evaluation and comparison of like products. To ensure guarantees are fair and honored. Standard IV.A. Names and Addresses
Standard IV.B. Use of Surveys
Standard IV.C. Testimonials & Endorsements
Standard IV.D. Use of Disclaimers
Standard IV.E. Use of Photos and Illustrations
Standard IV.F. Use of Art and Technical Terms
Standard IV.G. Use of Comparison and Negative Advertising
Standard IV.H. Use of Guarantees
Standard IV.I. Use of InformationThe advertiser is responsible for the accuracy of all information present in the advertisement. Advertisers are encouraged to provide:
GUIDELINE: Standard IV.J. Ethical ConsiderationsAdvertisers are requested to adhere to ethical considerations in areas including, but not limited to, the following:
What is the purpose of an advertising agency?An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.
What is the purpose of advertising quizlet?What is the purpose of advertising? It is to persuade the public to buy a product or a service or to adopt a point of view. Moreover an ad must give information and at the same time attract attention.
What is an accurate description of general consumer agencies?General consumer agencies: A. provide advertising for products that are used in the manufacture of consumer products.
What is the focus of advertising agencies quizlet?Advertising services include planning, creating, and producing ads; performing research; and selecting media.
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