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TULSA, Okla. -- QuikTrip is bringing the mall to its convenience stores, so to speak. The locally based c-store operator reached an agreement to place Blackhawk Network's Gift Card Mall in its more than 500 locations.

"The addition of Gift Card Mall to QuikTrip locations will enhance our customers' shopping experience and save them time," said Mike Thornbrugh of QuikTrip. "Our partnership with Blackhawk Network will provide consumers with a quick and easy solution for all their gifting and telecom needs."

The product line at QuikTrip stores includes a variety of popular gift cards, digital content cards and telecom prepaid cards. Gift Card Mall gives consumers more options when shopping for dining, fashion, sports and entertainment gift cards from the industry's most desired brands, according to today’s joint announcement.

"QuikTrip is a valuable addition to our ever-growing network of alliance partners in the convenience store sector," said Talbott Roche, president of Pleasanton, Calif.-based Blackhawk Network, a provider of prepaid and financial payments products. "Our customers now have convenience and choice when visiting their local QuikTrip store and shopping Gift Card Mall's wide selection of prepaid offerings."

DraftKings is the first sports betting company to launch a retail gift card, which will be available in $25 and $50 denominations. Users can transfer the card credit to their DraftKings account to compete in fantasy contests or to place wagers via its mobile sports betting app, which is currently available in nine states. 

• Media & Platforms
• Safety & Security
• Sports Betting

DraftKings, FanDuel and BetMGM Breached by Cyberattacks, User Data of ‘Some Patrons’ Compromised

By Andrew Cohen December 21, 2022

Online sportsbooks DraftKings, FanDuel and BetMGM have all been impacted by recent cyberattacks that breached user data. BetMGM announced Wednesday that a data security issue resulted in “some patrons” having their information obtained in the attack, such as name, postal address, email address, telephone number, date of birth, hashed Social Security number, account IDs and data related to transactions with BetMGM.

“BetMGM currently has no evidence that patron passwords or account funds were accessed in connection with this issue,” the sportsbook wrote Wednesday. “BetMGM's online operations were not compromised.  BetMGM is coordinating with law enforcement and taking steps to further enhance its security.”

BetMGM said that it became aware of the issue on Nov. 28 but believes the security breach occurred in May 2022. Nearly 68,000 DraftKings users had their information compromised as part of cyberattacks that began Nov. 18 as the World Cup was kicking off with those hacks resulting in about $300,000 in unauthorized transactions on the sports betting app. The attack on DraftKings has been escalated to the FBI, according to ESPN.

“Bad actors were able to use login credentials obtained from an unknown third-party source to gain access to some user accounts,” a DraftKings spoksperson told ESPN. “DraftKings has restored amounts for all users whom we have determined had funds improperly withdrawn from their accounts. Our investigation to date has uncovered no evidence that user login credentials were obtained from DraftKings."

FanDuel told CNBC on Nov. 21 that is has seen a recent uptick in attempts to hack its platform, but the sportsbook has not yet publicly said how many accounts have been compromised. As of Wednesday, many FanDuel users are tweeting that FanDuel is sending them alerts of hacking attempts on their account.

• Analytics
• Athletes
• Media & Platforms

Bat Around App Launches, Software Gamifies Batting Cage Experience for Baseball and Softball

By Tom Friend December 21, 2022

The batting cage app Bat Around announced its launch on Wednesday, with a goal of using its proprietary software to gamify hitting workouts.

Spearheaded by co-founder and former Pirates and Rockies manager Clint Hurdle, Bat Around operates in concert with HitTrax’s tracking platform to give hitters real-time metrics that are used in batting cage competitions.

HitTrax specifically deploys computer vision cameras that identify ball flight metrics such as launch angle, exit velocity and projected distance — often used for gamification purposes such as this. Bat Around’s app — which can be downloaded on the App Store and Google Play for iOS and Android phones — is designed for all ages, whether they are hitting off of a tee or front toss or a machine or live pitching.

One of its prominent games is a skill development feature that scores a player’s ability to hit line drives, balls to the opposite field and clutch hits on command. An analytic called Bat Around Metric (BAM) calculates a batter’s overall skill, and, in the future, there will be leaderboards so players can compete with others virtually.

Users’ stats are then aggregated into an overall BAM score, allowing players to have their metrics on the back of a digital baseball cards that can traded. Customers also have access to batting tip videos from Bat Around’s "Hitting Legends Council," which includes former MLB stars such as Hall of Famer Fred McGriff, Sean Casey, Jeff Cirillo, David Eckstein, Luis Gonzales, Travis Hafner, Matt Holliday and Juan Pierre.

• Investments & Partnerships
• Teams & Leagues

AiFi to Power Autonomous Store for NASCAR Events at Phoenix Raceway in 2023

By Tom Friend December 21, 2022

The computer vision platform AiFi will power an autonomous store for NASCAR events at the Phoenix Raceway in 2023 after a trial in November was deemed a rousing success. 

Last month, AiFi initiated its artificial intelligence at an Amazon Go store during Phoenix’s 2022 NASCAR Cup Series Championship, and the raceway’s impressed president Julie Giese — alongside NASCAR — announced today that the retail technology will be reprised for the speedway’s next race this coming spring. 

AiFi integrates its computer vision formula into existing store formats such as Amazon Go, making shelf sensors unnecessary. Its advanced tracking algorithms are able to scale upwards of 10,000 square feet, meaning customers can enter stores, shop and pay via an app or credit card or automated gate.

The company has deployed its autonomous technology in other major venues such as Detroit’s Ford Field and Miami’s Hard Rock Stadium, where the stadium debuted the system in December of 2021 during a Dolphins-New York Jets game. Collaborating with Verizon technology that day, AiFi allowed fans to enter the store using a credit card, all while computerized cameras tracked the patrons’ selections of merchandise. When walking out of the store, customers’ cards were then charged in real time.

• Health & Fitness
• Investments & Partnerships
• Wearables & Sensors

Aaron Jones, Tyreek Hill Hosting Activity Challenge With LaceClips Ahead of Dolphins-Packers Christmas Day Game

By Andrew Cohen December 21, 2022

Green Bay Packers running back Aaron Jones and Miami Dolphins wide receiver Tyreek Hill are hosting an activity challenge on wearable fitness tracker LaceClips leading up to the Packers-Dolphins matchup on Christmas Day. LaceClips, a Bluetooth-enabled device that clips to shoelaces, tracks steps, distance traveled, average and top RPM, calories burned, jumps, and pivots for users to share their data to its mobile app.

Both Hill and Jones are brand ambassadors and equity holders in LaceClips, which sells its wearable for $149. The NFL stars each shared sponsored LaceClips posts to their personal Instagram accounts to commence the challenge, with Hill’s post showing his LaceClips training data marked his top RPM (revolutions per minute) at 123 across 4,146 tracked steps and 2.12 miles. Fans can view the LaceClips app to compare their activity stats to Hill and Jones.

LaceClips announced partnerships last year with NBA stars Fred VanVleet, CJ McCollum and Andre Drummond. Other LaceClips ambassadors include high school basketball standout Mikey Williams, WNBA player Monique Billings, and tennis star Genie Bouchard.

• Rules & Officiating
• Teams & Leagues

Serie A Set to Implement Semi-Automated Offside Technology Starting in January

By Joe Lemire December 21, 2022

Serie A is poised to become the first domestic soccer league to implement a version of the FIFA-developed Semi-Automated Offside Technology that debuted at the recently completed World Cup. Multiple reports indicate that it will launch on Jan. 27 in Italy’s top league. 

FIFA first tested the Semi-Automated Offside Technology — which uses optical tracking cameras from Hawk-Eye Innovations for precise player positioning — at last year’s Arab Cup and again at February’s FIFA Club World Cup before its grand debut in Qatar. That system also includes a Kinexon sensor embedded in an Adidas ball that syncs the moment of impact for a pass with the player tracking data to help referees make the call more quickly and more accurately. The SAOT system was widely seen as a success at the World Cup with no notable controversy.

SportTechie has learned that Serie A’s Semi-Automated Offside Technology will not initially have the ball tracking sensors, although there is an expectation that it will be tested later in 2023. UEFA introduced a similarly pared-down version of SAOT in the Champions League group stages this fall that used the Hawk-Eye optical camera system without the sensor-laden ball. Both UEFA and Serie A already use Hawk-Eye as their performance data provider.

Serie A and official technical partner Puma recently introduced a new winter match ball that would be used in January that did not mention any embedded technology. As of press time, neither Serie A nor the Italy’s soccer federation had returned inquiries seeking confirmation of the plan specifics.

• Athletes
• Wearables & Sensors

TrackMan Launches NEXT Golf Tour, Indoor Golfers Can Compete in Six 18-Hole Stroke Play Tournaments

By Andrew Cohen December 20, 2022

Radar tracking technology company TrackMan is launching NEXT Golf Tour, a virtual professional tour open to anyone with access to TrackMan’s indoor golf simulators. Players will compete for a minimum purse of $100,000 during each 18-hole stroke play tournament, with the first of six 2023 events scheduled for Jan. 4.

Men and women with a handicap of 3.4 or better are encouraged to join NEXT, which has an entry fee of $130 per tournament and its first two events will each be capped at 250 competitors. The winner’s share of a 250-player NEXT Golf Tour event will be at least $17,000, and the top 30% of the field will receive a paycheck. Players will also receive cash prizes up to $6,000 for hitting the longest drive, longest birdie streak, and finishing with the best aggregate closest-to-pin score, with an additional $2,000 per tournament given to players who post top NEXT-related content on social media.

Each NEXT event will be played on a virtual course on TrackMan’s golf simulator, the first being the Jack Nicklaus Tournament Course at PGA West from Jan. 4-15. Subsequent rounds will be played at Marco Simone Golf & Country Club (Jan. 18–29), Medinah Country Club (Feb. 1–12), The Concession Golf Club (Feb. 15–26), and Adare Manor (March 8–19).

“I’ve met so many players who have the skills required to succeed in the pro game, but saw their journey cut short by the demands and costs of tour life,” TrackMan CEO Eldrup-Jørgensen said in a statement. “It doesn’t have to be this way. Our Virtual Golf technology has improved radically over the past several years. The time is right to try something new.”

The PGA Tour has a long-standing partnership with TrackMan to use the Danish company’s launch monitors, which consist of a 3D Doppler radar and optical cameras to capture metrics that power the league’s ShotLink system to provide data during broadcasts. TrackMan’s ball-flight tracking system has been used in baseball across high school, college, and MLB, as well as European soccer teams and NBC’s Sunday Night Football broadcasts.

• Investments & Partnerships
• Media & Platforms

Fivestar Hires Zach Jonas as Chief Growth Officer, Kyle Harrison as VP of Business Development and Athlete Relations

By Tom Friend December 20, 2022

The social media sports app Fivestar has expanded its executive staff by hiring former TB12 vice president Zach Jonas and former Major League Lacrosse star Kyle Harrison.

Designed as a safe place for athletes to post their highlights and not be subjected to caustic feedback, Fivestar allows users to rate/score sports videos in aggregate through proprietary algorithms. The maximum score is a 5, the lowest a 1 — and comments are not allowed.

"Look, one star is a positive rating," Fivestar founder and CEO Erin McNeally told SportTechie in August. "That’s what we tell people. There’s nothing negative. You got one star."

Jonas, who was Tom Brady’s VP for marketing and content back in 2017, will oversee Fivestar’s expansion in his role as Chief Growth Officer. Previously, Jonas raised mobile ad revenue for Meta and Twitter’s marquee brands such as Uber, Airbnb, Booking.com and Delta. At TB12, Jonas led the full digital experience for Brady’s mobile app and later co-founded a SaaS platform that was sold to Dapper Labs in 2021.

Harrison, whose title is VP of Business Development and Athlete Relations, played 17 years across two professional lacrosse leagues and will be charged with securing player partnerships and corporate sponsorship deals. As the startup’s athlete brand ambassador, Harrison will also drum up awareness of the app, accelerate the number of downloads and seek out other brand ambassadors.

Previous Fivestar brand ambassadors and consultants include lacrosse players Trevor Baptiste and Kylie Ohlmiller, skateboarders Ryan Decenzo and Deon Harris and the WNBA’s Angel McCoughtry.

• Teams & Leagues
• Wearables & Sensors

MLB Pitchers Will Test PitchCom Remote in Spring Training

By Andrew Cohen December 20, 2022

MLB will trial an expansion to PitchCom this upcoming spring training that lets pitchers attach a remote to their belts for signaling pitch calls to catchers. Catchers were able to press buttons on a wrist-worn device last MLB season for pitchers to hear pitch requests via a bone-conduction earpiece inside their hat, but the added remote would enable two-way electronic communication via the pitcher and catcher.

Lindsey Adler of the Wall Street Journal reported news of MLB’s upcoming PitchCom remote experiment, which was confirmed in a tweet from PitchCom. MLB has not yet approved PitchCom’s pitcher transmitter for regular season games. PitchCom’s big-league debut saw voluntary adoption from all 30 clubs last season, with PitchCom co-founder John Hankins telling SBJ that between 90% and 95% of MLB pitchers were using the system by September.

“We’re excited to see how pitchers and clubs use this new capability next spring. This essentially allows a 2-way conversation between pitcher and catcher on strategy without any talking,” PitchCom, a small company in Arizona, wrote on Twitter.

MLB first tested PitchCom in 2021 during Low-A minor league games to combat sign stealing and help improve pace of play. Next spring training’s PitchCom experiment to let pitchers call pitches to catchers will come as MLB is also introducing a new pitch clock for its 2023 season.

• Fans
• Venues

MatSing Lens Antennas Added to Seven College Football Bowl Game Venues for 4G LTE, 5G Service

By Tom Friend December 20, 2022

MatSing is integrating its multi-beam lens antennas into seven venues during the college football bowl season, including the National Championship Game at SoFi Stadium on January 8th.

The company’s proprietary high-capacity radio frequency antennas, which are generally installed in the aerial infrastructure of stadiums, will provide crystal 4G LTE and 5G coverage for nine total games in those seven venues. Fans in parking lots or in nearby tailgate parties consequently will have pervasive bandwidth and connectivity to upload photos and videos and to share on social media.

Founded in 2005, MatSing’s lightweight antennas deploy an artificial dielectric polymer that mimics the human eye’s capacity to refract light and applies it to network transmissions. The company customarily installs 60 lens antennas per venue to cover the upper levels of the stadium, with each antenna disseminating up to 48 independent sectors to support C-Band and other frequencies.

The upgraded bowl games include half of the New Year’s Day contests and are as follows:

• Las Vegas Bowl, Allegiant Stadium.
• LA Bowl, SoFi Stadium
• Frisco Bowl, Toyota Stadium
• Gasparilla Bowl, Raymond James Stadium
• Orange Bowl, Hard Rock Stadium
• Fiesta Bowl, State Farm Stadium
• ReliaQuest Bowl, Raymond James Stadium
• Cotton Bowl, AT&T Stadium
• College Football National Championship, SoFi Stadium

Overall, MatSing’s technology is deployed in 100 venues, including the last five Super Bowls, the 2021 Stanley Cup Finals at Tampa’s Amalie Arena, the annual Miami Grand Prix and a most recent integration this season at Acrisure Stadium, home of the Pittsburgh Steelers. The tech was also utilized during President Joe Biden’s inauguration.

• Investments & Partnerships

Blockchain Tezos, Red Bull Racing End Sponsorship Deal Just Over a Year After Initial Agreement

By Tom Friend December 19, 2022

The Web3 collectible platform Tezos and Red Bull Racing have parted ways just over a year after signing a promising blockchain partnership deal.

Tezos, which originally was pegged to design a series of NFTs for the Formula One racing team, claimed on a Twitter post Friday that it "decided not to renew the agreement with RBR as it was no longer in line with our current strategy." However, considering the two sides reportedly had a multi-year agreement, there may have been other potential causes for the breakup.

Back in May of 2021, Tezos had not only been named Red Bull Racing’s official blockchain partner, but its branding was also displayed all over Red Bull cars. Since that time, however, there has been a devaluation of NFTs, as well as controversy in the crypto space with the collapse of the cryptocurrency exchange FTX. In a recent show run, Tezos’ branding was no longer on Red Bull cars.

Red Bull is not bowing completely out of the Web3 space entirely. The team continues to have a partnership with the crypto exchange firm Bybit, which is still said to be worth $50 million annually. Meanwhile, Tezos is still in the midst of a multi-year deal with another F1 team, McLaren Racing, and earlier in 2022, signed a multi-year kit sponsorship agreement worth reportedly $27.2 million with Manchester United.

Earlier this year, Tezos also partnered with the streaming service FloSports to become the title sponsor for FloSports’ Who’s Number One series and its other wrestling and motor sport events. In 2021, Tezos reached an agreement with the New York Mets to display signage on Citi Field’s centerfield scoreboard.

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